#Laogao E-commerce Newsletter# [E-commerce Evening News on July 13] 1. The strictest in history: Taobao has completely removed iOS recharge virtual products and was shot; 2. Clothing sellers are dumbfounded, and the hot word "British" has been registered; 3. People's Daily commented on Honor of Kings again: Instead of criticizing manufacturers, parents should reflect on themselves; 4. Taobao has added a new gameplay "group buying" to be launched soon; 5. Alibaba's auction platform Xianyu intervenes in the second-hand car market to authorize 500 physical stores in three years.
1. The strictest in history: Taobao has completely removed iOS recharge virtual products from recharge
Taobao stated that starting from the 12th, Taobao will remove virtual products including but not limited to "IOS, App Store, iPhone, Apple, recharge, recharge, in-app purchase, mobile game recharge, account, ID recharge, ID recharge, manual purchasing, point card, electronic card, gift card" information. (Source: Kuai Technology)
Comment: It's very good, leaving those games with no way to go
2. The clothing seller was dumbfounded, the hot word "British" was registered
Netizens revealed: The word "British" was successfully registered by the plaintiff! The registered one happens to correspond to this category of Taobao clothing (category 25th clothing category), so other merchants are not allowed to use this keyword as promotional words for their own products at will. Speed self-test! If the store is popular, the term British is used again, be careful of infringement and being deleted. (Source: @E-commerce Knowledge)
Comment: Check it yourself first. Pay attention to this hot search term when using it.
3. People's Daily commented on Honor of Kings again: Instead of criticizing manufacturers, parents should reflect on themselves
Recently, a mobile game with hundreds of millions of players has become the target of public criticism because it has caused primary school students to become addicted to it. Some even call this game "electronic opium". People's Daily commented on Honor of Kings again. Many parents will take the initiative to play with their children's mobile phones or tablets - especially when their children cry - that is equivalent to hiring a "electronic nanny" that does not cost money, allowing electronic devices to replace parents' care. Many children are addicted to games and social media because of this. (Source: People's Daily)
Comment: Has the pace of the People's Daily changed?
4. Taobao has added a new gameplay "group buying" to be launched soon
Recently, Taobao announced the group buying method. Group buying is a new marketing activity tool added by Taobao. Buyers invite friends to form a group through their own sharing, and after forming a group, you can enjoy the concessions of the seller's products. Sellers can register for related activities through Taobao marketing. Currently, only Taobao Huichi, Jiyoujia, Taobao Qibao, Sports, 3C Digital and other industries are only available. Other Taobao industries will be opened for use in the future. The specific details are subject to the system prompts. This rule will officially come into effect on July 18, 2017. ? (Source: Taobao rules)
Comment: This is the pace of group buying! Meituan needs to pay attention.
5. Alibaba's auction platform Xianyu intervenes in the second-hand car market plan to authorize 500 physical stores in three years
Xianyu Used Cars, incubated by Alibaba's auction platform, has now joined hands with Aiche Baba, a subsidiary of Jinhengde Group, to create an offline experience store through a platform model. At the same time, Xianyu Used Cars has released a new plan: it will authorize more than 500 "used car 4S stores" within three years. Online, consumers can search for used cars for sale online on the Xianyu Used Car Platform, pay the reservation fee to place an order to lock the vehicle, go to the offline experience store to view the car, pay the final payment and transfer the property to pick up the car. When consumers go to the store to sell cars, after inspection, the vehicle will be released to the Xianyu used car auction platform and a quotation will be obtained in 15 minutes. At the same time, used cars displayed in physical stores all come with QR codes, and consumers can scan the code to check the details of the used car condition. At the payment level, it supports Alipay transactions and provides Taobao order traceability function. Mao Wenfeng, director of Alibaba's Innovation Business Department, said that the continuous rejuvenation of China's automobile consumer group has caused huge changes in the concept and structure of automobile consumption. While more and more young people choose to buy used cars, how to solve the pain points of lack of industry trust and service standardization has become the focus of Xianyu's second-hand car entry. (Source: Xianyu)
Comments: Guazi Used Cars, Youxin Used Cars, Renren Cars, etc. Your competitors will arrive at the station in 5 seconds
6. Wu Xiaobo called out to Jia Yueting: The most urgent thing is to come back first!
On July 7, Wu Xiaobo talked about Jia Yueting and I said, "You are familiar with him, so please invite him back. He called Jia Yueting, you should learn from the fellow Sun Hongbin who came here to make a comeback. The car project in the United States is of course very important, but at the moment, you don't have to stay in Los Angeles every day, and then watch the base camp burn out from the other side. If LeTV really liquidated and went bankrupt, how many cars do you think that car can be sold in China? (Source: Wu Xiaobo Channel)
Comment: I don’t dare to go back, personal safety is a problem!
7. The delivery guy fainted at the police station with heat stroke under the heat delivery of nearly 40 degrees!
On July 11, a delivery guy in Luoyang, Henan Province was suffering from heat stroke in the heat of nearly 40 degrees Celsius. He fainted in front of the police station, his cheeks flushed and his face turned painful. After the police treated him in time, the guy was fine. It is hot in summer, so be sure to prevent heatstroke! (Sina News) [Many LeTV employees applied for labor arbitration from government departments for wage arrears] On July 13, some employees who were owed by LeTV went to the Labor and Personnel Arbitration Court of Chaoyang District, Beijing to apply for labor arbitration, involving LeTV Zhixin, LeTV Holdings, LeTV Mobile (i.e., mobile phone), e-commerce and other departments. The Arbitration Commission has collected the materials and has also opened a special window for LeTV Mobile. (Source: Sina Technology)
Comment: Thank you for your hard work, no one is easy
8. 38 high-end stores were the first time in the past. B&B wanted to set up small agent stores.
Recently, an industry insider revealed that B&B is authorized by the exclusive city general agent. In cities with B&B stores, the general agent manages many couple convenience stores, designers, small decoration companies, etc. by hanging the door of B&B stores, which can directly sell some B&B products, or lead consumers to B&B stores to get commissions. Another insider confirmed that B&B is indeed developing small franchise stores, mainly in areas without B&B; the purpose is to seize the entrance and export the supply chain. (Source: Yibang Power)
Comment: As a traditional enterprise, it is good to have such innovation and transformation and change.
9. The latest interpretation of Liu Qiangdong's business intelligence model
According to July 13, recently, Liu Qiangdong, CEO of JD Group, wrote an article saying that the fourth retail revolution is coming and he will analyze the business model of the fourth retail revolution that JD knows. There are three revolutions recognized by retail: department stores, chain stores and supermarkets. The rise of e-commerce began in the 1990s, which brought the development of the retail industry to a new level. To this day, the fourth retail revolution is a disruptive retail revolution based on Internet e-commerce and surpassing the Internet. (Source: Yibang Power)
Comment: Well, Brother Dong is right.
10. Liu Chunji, the omni-channel center of Wangfujing Group, is uncertain whereabouts
According to July 13, Liu Chunji, deputy general manager of Wangfujing Group's omni-channel center, has recently left Wangfujing Group and no longer holds any position in the company. Regarding the whereabouts after resignation, Liu Chunji replied that his whereabouts are to be determined. Yesterday afternoon, Liu Chunji posted a message on his circle of friends that he had left the Wangfujing team, and replied that he "will take a break, his whereabouts be determined, and he will report to everyone one by one if he has a new plan." (Source: Internet)
Comment: Headhunters should be ready to grab it.
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