At the beginning of e-commerce, many entrepreneurs wanted to make some breakthroughs in fresh food and agricultural e-commerce. This was a popular direction last year and this year. There are various projects, and this is actually really easy to achieve.

#Laogao E-commerce Newsletter# [E-commerce Morning News on September 18] 1. How to play Double 11 and Double 12? The general manager of Taobao's double promotions sets the key points; 2. Dong Mingzhu invested 15 billion yuan in Henan to build robots in Luoyang; 3. Alibaba and AdMaster jointly built a new brand marketing ecosystem for third-party cooperation 4. Xue Zhiqian and Li Yutong's Taobao store made 20 million yuan in three years; 5. Another e-commerce bankruptcy: suspected of fundraising fraud.

Today, the overall scale of the fresh food e-commerce market has reached 140 billion, compared with only tens of millions 10 years ago and only 3.6 billion in five years. Although the scale is large, there are only a few large merchants left in the market, and the hot-selling agricultural products of e-commerce are mainly concentrated in imported fruits, imported beef and mutton and imported seafood, and the proportion of domestic fresh agricultural products is not high. this

#Laogao E-commerce Newsletter# [E-commerce Evening News on September 15] 1. Alibaba and NGTC reached a cooperation: Tmall and Taobao Jewelry will bring "ID cards"; 2. A strong alliance! Fengchao acquired CIMC e-stack express cabinets with a full capital of 810 million yuan; 3. JD.com’s first store in an unmanned supermarket will be opened in the near future; 4. Beijing’s new bicycle sharing policy will be introduced: real-time regulation of the number of delivery; 5. Shiseido recalled 400,000 eyeliner rubber pens because plastic fragments were mixed in the refill.

Last year, there was a relatively popular investment direction, namely overseas shopping. The overseas shopping industry chain is very long, and data, language, and exchange rates are all difficulties, including data collection, and entrepreneurs may have room for subdivided industries. But this is a market that giants are besieging. Tmall and Jumei quickly occupied this momentum. In addition, there are currently more than 200,000 domestic companies engaged in e-commerce related business, and the market competition is fierce.

At the regular meeting of the Laogao E-commerce Club, the directors of Member Jifu Asia Investment expressed their opinions on WeChat.