Investment trends of fresh food and agricultural e-commerce

　　At the beginning of e-commerce, many entrepreneurs wanted to make some breakthroughs in fresh food and agricultural e-commerce. This was a popular direction last year and this year. There are various projects, and this is actually really easy to achieve. It is still quite challenging to do a large project or to do it very successfully.

　　Maybe the operator is better or may not be successfully listed yet or there is no good channel and situation for launch. For example, including the Tiantian Orchard back then, it was still good, probably several years ago. But now a model has been updated, which is to say campus fruit delivery. This is a good entry point, and this is actually a good entry point. You may encounter some problems during your growth process, which is also a question that needs to be considered when entering this industry. Let’s take a look at the next point. The industrial chain is very long and capital operation is heavy. Not every institution is qualified to do it. Some institutions will consider these directions and are definitely more concerned about this issue. Basically, when investors look at the farm e-commerce industry , they will basically consider some of the issues that supply chain integration is one of the well-known issues, and in addition, there are complex categories and non-standard products.

　　There are all kinds of potatoes, and they also have different dishes, and they may also be different standard products. The non-standard product categories are very complicated. How much price space is? This is also one of the problems. People's livelihood needs, the operation of the entire product has no price advantage. Some considerations are that farm e-commerce should operate locally, and logistics costs are also a key point. These are all things that enterprises need to consider, including B2B and B2C. There are free camps and distribution. Entering points: scenario-based, refined operations, distribution links, but in the end, they are all about services and execution capabilities, and it is difficult to have a winner-takes-all situation.

　　This is what I have compiled recently about the trends of fresh food and agricultural e-commerce, and has made a simple compilation.

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