#Laogao E-commerce Newsletter#[E-commerce Evening News Brief on June 24]

Evening News: Taobao's "Tao Distribution" platform was officially upgraded to "Jingya"; Douyin carried out special governance on the failure to fulfill the promise of live broadcast rooms/short videos; Kuaishou E-commerce added the "Quick Distribution Sample Application Service Management Rules"; eBay will take a series of restrictive measures on sales of illegal product accounts; Wish launches the "Lease Balance" view...

Lao Gao provides everyone with the latest and most valuable Internet and e-commerce information every day.

E-commerce newsletter

1. Taobao’s “Tao Distribution” platform is officially upgraded to “Whale”

According to reports, starting from 2020, Taobao Global Shopping will rely on its "Jingya" platform to expand supply channels and jointly carry out centralized procurement with 1,400 suppliers around the world, greatly alleviating the pressure on merchants to find channels. According to statistics, there are more than 5,000 anchors/buyers participating in Taobao distribution live broadcast promotion this year, and the platform has created a new bonded warehouse live broadcast room for anchors, greatly increasing sales conversion rate and transaction scale. According to the feedback from most anchors, their live broadcasts in bonded warehouses have reached 6 times that of daily live broadcasts. This year, the platform will also increase efforts to recruit new anchors and buyers, and achieve continuous growth of merchants through Jingya’s service capabilities. (E-commerce News)

2. TikTok conducts special governance on the failure to fulfill its promises on live broadcast rooms/short videos

According to June 24, Douyin E-commerce recently issued a special governance announcement on the failure to fulfill its marketing activities. The announcement stated that some creators in the live broadcast room/short videos induce users to place orders through lottery, buy and get free orders, free orders, cash back, flash sale and other activities, but in fact, they do not fulfill their contracts or cheat users, which seriously affects the consumer search experience and the fair competition environment of the platform. Starting from June 24, 2022, the platform will carry out special governance on the failure to fulfill the promise of live broadcast room/short video, and take measures such as deducting credit points, removing related products from the shelves, and suspending or permanently closing the creator's product sharing function depending on the violation. (E-commerce News)

3. During Tmall 618, the carbon reduction of commodity consumption exceeded 153,000 tons.

According to China Radio International, from May 31 to June 20, the orders for high-efficiency consumer electronics that have been sold on Taobao and Tmall have a total of 153,000 tons of carbon reduction. It is understood that during the 618th period, Tmall launched the interactive gameplay "Green Zoo Paradise". As of June 19, Greenland has attracted a total of 8.46 million users and 330 million small green flowers have been sent. According to statistics, the proportion of Greenland's users is nearly 60% of the 1990s and 2000s, exceeding half of the total number of users. (E-commerce News)

4. Kuaishou E-commerce has added the "Quick Distribution Sample Application Service Management Rules"

In addition, experts who apply for "0 yuan sample application" must meet the following conditions: they meet the 0 yuan sample delivery threshold set by the merchant. From the date when the expert successfully receives the sample by 0 yuan, it is necessary to complete the marketing and promotion of the sample products within 30 days. Merchants can view the expert sample delivery promotion content in the background. (E-commerce News)

Internet news

5. WeMall announced that it has officially become the official operating service provider of video account live broadcast

Together with the multiple service provider qualifications that have previously possessed in the live broadcast field of video accounts, WeMall has the "one-stop service" that can provide brands and merchants with "investment + training + operation + supply" services, including "selling services" around video accounts live broadcast, and can enjoy the official support policy of video accounts to feed back the brand, helping brands and merchants to leverage the growth of the new market of video accounts. At present, WeMall’s video account operation services have been upgraded from multiple aspects such as organization, operation, and service methods, forming a complete set of live broadcast operation service mechanisms. (E-commerce News)

6. Mafengwo: The search popularity of "high-speed rail tour" related to it has increased by 310%

According to Pincheng Tourism, on June 24, the national railways implemented a new train operation map, and the Beijing-Guangzhou High-speed Railway and other lines announced the speedup, and the travel time along the Beijing-Guangzhou High-speed Railway and between many surrounding cities was further shortened. The popularity of searches related to "high-speed rail tours" in Mafengwo Station has increased by 310%. The Mafengwo Polaris guide shows that this route is a top route connecting China's natural and humanistic culture. In addition to important towns of the Three Kingdoms such as Nanyang and Xiangyang, there are also Shennongjia and Sanxia. (E-commerce News)

Cross-border newsletter

7. TikTok will take measures to protect children from advertising and inappropriate content

According to Forbes, under pressure from the European Commission, TikTok's parent company ByteDance has agreed to take more measures to protect children from hidden ads and inappropriate content. Other changes include the introduction of a toggle feature that will be urged to enable when users publish content related to a specific brand; if a user has more than 10,000 followers, TikTok will review their videos based on its brand content policy and community guidelines to ensure that the content is appropriate. (E-commerce News)

8. eBay will take a series of restrictions on sales of illegal product accounts

According to reports, the U.S. Environmental Protection Agency stipulates that it prohibits the manufacturing, sale and installation of after-sales equipment designed to avoid, destroy or cause emission control failure. The U.S. Environmental Protection Agency is actively implementing this ban, including monitoring potential sales and in some cases dealing with violations through civil law enforcement cases. Violations of the injunction could result in a civil fine of up to $4,876 per item. eBay recommends that sellers remove illegal products in time to avoid restrictions on their accounts or upgrades to existing accounts. (E-commerce News)

9. Wish launches "Ledger Balance" view

On June 24, recently, the mobile e-commerce platform Wish updated the account balance page, and the name of the merchant's account "Payment"-"Account Balance" page has been replaced from "Account Balance" to "Lease Balance". It is reported that the traditional "Account Balance" view shows the estimated amount that the merchant should receive in the next settlement date, so there may be a difference between the amount displayed in the account balance and the actual payment. To solve this problem, Wish introduced the "Ledger Balance" view. (E-commerce News)

10. Shopify launches 100 new features involving multiple fields of B2B and NFT

According to foreign media reports, Canadian e-commerce Shopify recently launched a large number of tools, providing about 100 new features. Shopify uniformly named these tools Shopify Editions as the company's semi-annual product launch. It is reported that Shopify is deeply engaged in the DTC sales field, and its main user base is retailers for the mass market. Shopify said that the platform's token e-commerce will use NFTs, but it is not yet certain whether Shopify will build and manage NFTs on its own. Shopify said that the platform will provide NFT holders with different products, benefits and shopping experiences by connecting Shopify's online store. (E-commerce News)