How to formulate promotion plans for Taobao stores?

　　No matter how good the product is without good promotion , it will be useless if the user cannot see it. Today I will mainly talk to you about how Taobao stores formulate promotion plans?

　　When doing Taobao, you must have a plan and not be blind. The promotion directions of each period are also different. Generally, a new product is divided into several stages. Introduction period—> Introduction period—> Development period—> Maturity period.

　　So let’s talk about the promotion direction based on such a period.

　　First of all, the introduction period - this period can be said to be the new product testing stage. The style test will be carried out in the early stage of the direct train promotion, and the products entering the introduction period will be tested for about a week. The exposure before promotion is mainly based on old customers.

　　Introduction period - At this time, the basic test of the basic product is also understood. After confirming this product, it is necessary to increase the investment and start to expand the promotion channels, have basic sales, and cooperate with both parties, which is also a critical stage for the product to enter the development period.

　　Development period - omni-channel deployment, direct trains , drilling exhibitions, Taobao customers and off-site traffic cooperation, this time is a full-time period, more new customers are exposed, focusing on stable conversion.

　　Maturity stage - Ideal profit style recommendations In this stage, profits are stretched, traffic channels are stabilized, and product maintenance is done well, and product quality is monitored. At the same time, when the style is released, product expansion must be started, and subsequent profit styles are created, and the time cost of selecting product attributes is reduced.

　　In addition to promoting the product period, we also need to promote it in light of traffic. For example, for products with low traffic and high conversion, we must vigorously increase the exposure rate, and we must obtain both on-site and off-site traffic. For those with high traffic and poor conversion, we should improve keywords and population accuracy and targeted delivery.

　　I have done so much before, so I must pay attention to maintenance and promotion channel tracking in the later stage to ensure that profit funds are monitored in traffic channels during the corresponding life cycle stage, and change and adjust promotion strategies. Ensure that interests are well-known in every link.

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