Laogao E-commerce Newsletter on September 18

　　#Laogao E-commerce Newsletter# [E-commerce Morning News on September 18] 1. How to play Double 11 and Double 12? The general manager of Taobao's double promotions sets the key points; 2. Dong Mingzhu invested 15 billion yuan in Henan to build robots in Luoyang; 3. Alibaba and AdMaster jointly built a new brand marketing ecosystem for third-party cooperation 4. Xue Zhiqian and Li Yutong's Taobao store made 20 million yuan in three years; 5. Another e-commerce bankruptcy: suspected of fundraising fraud.

　　1. How to play Double 11 and Double 12? Taobao's general manager of the double promotion points

　　On September 15, the 2017 Taobao Double Promotion Seller Conference was held in Alibaba Xixi Park. Taobao Carnival head Qiao Qiao and Double 12 head Tang Song set key points for merchants on preparations for the double promotion. It is particularly worth reminding that Taobao Carnival adopts the method of selling big data stores, and each merchant can enter the in-store limited products. Therefore, merchants can submit some good products to the peripheral venues. This year, Taobao will provide special empowerment plans for peripheral merchants. Only by taking a two-pronged approach can resource efficiency be well-known. And this year’s Taobao Carnival personalization is still the core, and some floors of the main venue will try to build them with scene-based shopping guides, so the store positioning is very important. (Source: Tianxia Online Business)

　　2. Dong Mingzhu invested 15 billion yuan in Henan to build robots in Luoyang

　　Recently, Dong Mingzhu invested in Henan for the third time. This time, she brought 15 billion yuan to build robots in Luoyang and build an independent innovation intelligent manufacturing industry base in Luoyang, China. It is reported that the project covers an area of ​​5,000 mu, with a total investment of about 15 billion yuan. It is planned and implemented in installments. After all, it is expected to achieve an annual output value of more than 30 billion yuan. (Source: Sina Technology)

　　3. Alibaba and AdMaster jointly build a new brand marketing ecosystem for third-party cooperation

　　The brand marketing ecosystem model of Alibaba’s cooperation with third parties has made new progress. Recently, Alibaba signed a strategic cooperation agreement with China's leading marketing data technology company AdMaster (Jingshuo Technology). Under the cooperation framework, AdMaster advertising monitoring products have fully completed technical connections with Alibaba's brand digital marketing ecosystem. All advertisers or agents who use Alibaba's mother UniDesk to conduct digital marketing activities in Taobao can use independent third-party advertising monitoring services from AdMaster. At the same time, Alibaba’s big data platform empowers AdMaster to perform TA verification based on Alibaba’s data. (Source: E-commerce Online)

　　4. The Taobao store Xue Zhiqian and Li Yutong made 20 million in three years

　　The incident of Internet celebrity Li Yutong bombarding Xue Zhiqian on Weibo continues to ferment. On the afternoon of September 15, someone pretended to be Xue Zhiqian on Weibo to respond to Li Yutong. At 21:36 that night, Xue Zhiqian finally made a public voice on Weibo and revealed that UUJULY Taobao women's clothing store made nearly 20 million in more than three years, "Li Yutong got a total of 10.79 million, and I got a total of 8.5 million." (Source: Tianxia Online Business)

　　5. Another e-commerce bankruptcy: suspected of fundraising fraud

　　According to the notice, on September 11, 2017, the Yiwu Municipal Public Security Bureau received multiple reports that the "Lishipai" online shopping platform of Yiwu Qinliang Import and Export Co., Ltd. was closed. After investigation, the Yiwu Municipal Public Security Bureau filed a case for suspected fundraising fraud on September 12, and carried out full arrests on the relevant personnel involved. At present, the Yiwu Municipal Public Security Bureau has approved criminal detention on Wang Laijun (male, 43 years old, from Mengcheng, Anhui) and others, and pursued the fugitive online. Liu Moumou (male, 27 years old, from Ruian, Zhejiang), an administrator of Qinliang Import and Export Co., Ltd., was arrested on September 13 and has been criminally detained. (Source: Yibang Power Network)

　　6. Apple cancels the reward commission for iPhone users to get rewards again

　　Apple has just made a compromise on the reward sharing. After this fall press conference, Apple revised the AppStore review rules again and canceled the individual reward commissions for individuals in third-party applications, but it also stipulated that application developers are not allowed to take commissions from rewards. (Source: Southern Metropolis Daily)

　　7. Ele.me initiates personnel adjustment to "retain" Baidu takeaway technology core

　　On September 17, the reporter learned that Ele.me has announced the first round of structural adjustment notice after acquiring Baidu Takeaway through internal emails. Wei Hai, former vice president of Ele.me, served as CEO of Baidu Takeaway, responsible for the implementation of Baidu Takeaway business and dual-brand strategy, and Gong Zhenbing, former CEO of Baidu Takeaway, serves as chairman of Baidu Takeaway, responsible for the strategic layout and key business sorting of the group and Baidu Takeaway. In addition, the CCP has 6 specific appointments from the appointment list announced this time, three of which are from Baidu Takeout, namely Dai Shaowei, Cui Dairui and Jiang Fan. It is worth noting that these three hold important positions in Baidu Takeout Technology Department, which shows how much Ele.me attaches importance to Baidu Takeout Technology Department. (Source: Beijing Business Daily)

　　8. 37 online lending platforms in Guangzhou have been closed or transformed

　　Since the rectification of Internet finance last year, there has been no vicious incidents that shocked the whole country in the Internet finance risk control in Guangzhou. The number and scale of running away platforms have continued to decline, and the voluntary withdrawal of platforms has increased month by month. As of August 31, 2017, a total of 37 platforms in Guangzhou have been closed or transformed, and down payment loans, campus loans and other businesses that do not comply with national regulatory policies and industrial policies have basically stopped! (Source: Yibang Power)

　　9. E-commerce rankings in the top 500 Chinese companies have risen

　　In the recently released list of "Top 500 Chinese Enterprises", Suning Holdings Group Co., Ltd. rose from 35 last year to 31, Beijing JD Century Trading Co., Ltd. rose from 88 last year to 59, and Alibaba Group Holdings Co., Ltd. rose from 148 last year to 103. In addition, Shenzhen SF Tyson Holdings (Group) Co., Ltd. was shortlisted for the first time, ranking 265. (Source: Shanxi Daily)

　　10. AliExpress: Worry-free logistics and online shipment add new collection warehouses

　　AliExpress has issued a notice, that AliExpress Worry-free Logistics and Online Shipping will add a collection warehouse, and will adjust the collection scope of some routes: In order to improve the timeliness of collection services and reduce the logistics costs of sellers, AliExpress has issued a notice, that AliExpress Worry-free Logistics and Online Shipping will add a collection warehouse, and will adjust the collection scope of some routes:

　　1. Added Yanwen Tianjin Warehouse, Qingdao Warehouse, Fuzhou Warehouse, Xiamen Warehouse and Changsha Warehouse;

　　2. The collection scope of online shipment "4PX new postal package" was adjusted, and the collection service providers in the former Shanghai and Yiwu were replaced by Yanwen Logistics; (Source: Haixianhui)

Thank you for your attention and support to Laogao E-commerce Club . Please indicate the source of the reprinting website www.shxuanming.net

 Click to register to apply to join the well-known e-commerce network - Laogao E-commerce Club. Any merchants from all over the country, Tmall merchants, Taobao Crown Store, Jinguan Store, and other e-commerce platform merchants can apply to join!