The Tmall 618 promotion is an event that sellers and sellers pay attention to. The 2017 Tmall 618 promotion is coming soon. Today, Laogao Crown Club will share with you how sellers of Tmall 618 promotion in 2017 should deal with it?
All activities, whether large or small, are basically divided into these three links, so just understand some of the contents that should be done in these three links in advance, and implement them according to the pre-prepared plan when the event is held. Let’s talk about the first part:
What do we need to prepare before the event?
Business friends need to make preparations when signing up for an event. We do not have this link at the moment, because our purpose is 2017 Tmall 618, so we directly ignore the content of this link.
We also completed the planning event before the event. You cannot plan and plan the event when the event has begun. The time node has passed and the cucumber and vegetables are cold, so we need to finish these contents before the event.
In planning activities, which part of our main focus is on?
Selection: It is very important for us to register for the event products and arrange the event tasks.
Regarding the topic of "Selecting Products for Pending Registration", you need to use an information point as the axis:
"In the last event, the exposure of your store and products will be exposed soon. So at this time, it is very important to select products. If you choose well, your sales will rise slowly. If you choose poorly, you will have only traffic without conversion."
So how should we choose products?
Here I will introduce you to several dimensions of product selection. You can add your own products based on the following dimensions, consider them comprehensively, and then draw the conclusion. At this time, you will generate your own product selection.
It’s just a few dimensions of consideration (for reference only, don’t make any deep corrections). Of course, if you want to use the strength of the event to develop your new product, it’s OK, but the premise is that you have to have a test, and don’t waste the traffic of the event (even if you are not a TOP merchant, you will still have transactions during the event, it depends on how you plan it)
After talking about how to select event products, let’s take a look at some of the things to do in the backend registration event?
Friends of the business that have attended the official event know that after the event registration is successful, there will be an official event reception page that needs to be decorated. At this time, your artist will take the initiative.
If your artist only knows how to make pictures, you need to give him the page planning and requirements, and at the same time tell him what the purpose of doing this is? What kind of visual effect do you want to highlight? Let his ideas follow your steps, so that the pictures you make will be closer to the effect you want.
Of course, you still need to review it yourself in the end. (It is recommended that those with competent businesses can find an artist who can view the background and data, which will be very worry-free. Although it is not easy to find at present, with the competition in the market, I believe that the artists with comprehensive capabilities will have a longer future path in the later stage.)
These are all done by artists, so the artist's work needs to be arranged in advance to prevent few pictures and poor visual effects.
In addition to the two points mentioned above, there is another thing to note when attending large-scale events that need to be paid attention to is that the "inventory" must be "adequate". In the past, merchants had fewer goods, but they sold out on the same day, and subsequent shipments were not timely, resulting in bad situations such as low scores and rising refund rates.
In addition, customer service staff also need to make arrangements in advance. If new people arrive at the job, in addition to training product knowledge, they also need to train platform rules and take exams. After passing the exam, they will take up the job to avoid being extorted by bad reviewers.
What should we do during the event?
Many times, merchants do not pay much attention to what they need to do during the event. They care more about: how much sales were sold during the event and what types of products were sold. For big businesses, it has become a habit to go to events, so they basically don’t need to prepare anything. As long as they prepare sufficient stocks, customer service is online, and the goods are shipped out on time. For small sellers, after they have no traffic or sales on the event, they go to the backend to analyze the data and find the problem points of their own store.
One thing to emphasize here: For mid- and lower-level sellers, there are basically two things you need to do during the event: one is to monitor the changes in the activity data in real time, and the other is that some unexpected situations occur during the event, and you must make a response at the moment.
Real-time activity data involves a wide range of scope, so the activity should be determined according to the specific situation of the store.
The following three situations that will occur during activities are called:
1. Less conversion:
You need to look at the situation of the same type of products and the direction of the entire market.
2. Low traffic:
You need to consider the strategy. Now the activities are basically horse racing. If you are not in the forefront, your performance will be less than others, so your traffic will be relatively less.
3. The sales of related products are not ideal:
It depends on whether your product is matched with the products in your store and is recommended not to associate it with similar products. If your situation is that there is neither traffic nor conversion, nor correlation, then I can only say that you may have participated in a fake event.
How do sellers deal with the 2017 Tmall 618 promotion? The above is the content of how sellers deal with the 2017 Tmall 618 promotion brought to everyone by Laogao Crown Club. I have made a key introduction from the 2017 Tmall 618 promotion event and before the 2017 Tmall 618 promotion event, hoping to help everyone.
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