Why can some losers spend a lot of money or even lose money to reward the beautiful anchors they like?
Why do some young people spend more than ten hours every day playing games and chatting on their mobile phones?
What is the internal logic of all this? What business opportunities can entrepreneurs discover from this?
1. Loneliness is the most common phenomenon in modern society
Who are complaining about the difficulty of survival in Beijing, Shanghai and Guangzhou?
He is a person who is unwilling to live in a small city in his hometown and has not yet been able to gain a foothold in a big city.
Maslow's hierarchy of needs theory shows that when physiological needs and safety needs are no longer the main problems, social needs, respect needs, and self-realization needs will become people's main goals.
In the industrial age, human economic attributes encountered unprecedented challenges; in the process of urbanization, a large number of young people left their hometowns and entered a strange city; since the reform and opening up, traditional culture has been constantly disintegrated, and new culture has not yet been built; in the Internet era, social tools have built an online social empire, while accelerating the shrinkage of real social interaction.
Loneliness is becoming a common psychological state for modern Chinese youth. For most people, the lot of free time after get off work has become at a loss.
Therefore, QQ, WeChat, Weibo, Momo, and live broadcast came into being. The so-called Internet celebrities, experts, big Vs, and public experts are booming. Solving loneliness is their well-known value.
2. The feeling of loneliness contains infinite business opportunities
Unlike the United States where party culture is prevalent, Chinese people who are implicit by nature need a package of solutions to loneliness.
To give a rough example, hooking up is becoming increasingly a "normal and common" social phenomenon. Physiological needs are one aspect, but the rootless state of urban struggling young people is the main reason. Hanging is their way to find their own sense of existence.
Because of loneliness, it is lonely and boring, so you need to find emotional identification, show presence, and get involved in circles, you need respect, and the realization of your self-worth.
1. Is the noisy variety show really of any profound meaning and value? It is all his significance to pass the boring time and free the audience from their lonely state. Following the variety show’s people laugh and cry loudly is the solution to the loneliness of the variety show.
2. Why do internet celebrities have millions of fans? The opinions, comments and lifestyle of Internet celebrities have a deep influence on fans. What attracts fans is not only the professional knowledge and lifestyle recommendations of Internet celebrities, but also allows fans to find emotional identification, spiritual sustenance, and social belongings among Internet celebrities. This is the solution to the loneliness of Internet celebrities.
3. Why do anchors who talk, laugh, sing and dance behind the screen create a live broadcast industry worth tens of billions? Because they have built virtual social circles, allowing a large number of lonely young people to show their presence. Live broadcast actually crosses the boundaries of time and space to build a new and more unscrupulous social circle, without cement cages, no intertwined traffic like a net, no lonely real world, only free and easy social circles. This is the solution to the anchors' loneliness.
4. Why can social tools such as QQ, WeChat, and Weibo consume a lot of time for Chinese people? Because they are based on the circles of these social tools. People need to find their sense of belonging through circles.
5. The most important reason why Internet big Vs and public intellectuals are keen to make comments online, hoping to gain respect and even realize their own value through their professional knowledge. After waiting, why are there so many keyboard warriors online? The only reason to show presence is probably the only reason.
3. How to dig out the feeling of loneliness?
1. Emotional identity is increasingly becoming an important indicator of differentiation.
One fact is that with the acceleration of globalization, the difference in quality and service of goods is getting smaller and smaller, and emotional identity is becoming an important factor affecting consumers' purchasing tendency.
The well-known difference between traditional e-commerce PK new e-commerce is that product quality is no longer the only requirement, and emotional factors occupy an increasingly important position.
Are consumers really buying things? What he bought was his emotional identification.
price? Anything cheaper than you?
quality? Is the difference between you and your competitors really as big as you imagined?
If you buy a piece of clothing recommended by an opinion leader, she will feel that she has obtained the lifestyle of internet celebrities, and she will feel that she has become the person she wants to be in real life.
2. Entertainment deconstructs all industry rules
In the era of Internet intelligence, people who can play will become the most competitive talents, and brands that can bring fans to play will become the most valuable brands. You must learn to redefine your products and consumers from the perspective of entertainment and use the direction of entertainment...
As people's living standards continue to rise, "interesting and fun" appear more and more frequently in consumer surveys. Only brands that are good at playing, have personality, and are personalized can show their presence in the noisy brand war.
For example, as the market ears continue to mature, simple photos and cuteness are no longer competent in the work of Internet celebrities. Internet celebrities must have a keen aesthetic, and the ability to judge a certain industry is only the basis, and they must also have strong personal charm, plus the comprehensive qualities such as social and life circle opinion leader, team scheduling, and scene atmosphere influence ability. The economic role positioning of Internet celebrities is to create a new connection between manufacturers, designers, sellers, consumers and service providers.
All of this shows the trend of brand entertainment.
3. Discover new business opportunities in old industries
Traditional intellectuals have found their value in the decline of traditional paper media by becoming public intellectuals on Weibo. Northeast Errenzhuan has achieved the second spring of career through large-scale entry into live broadcast rooms. A large number of small vendors have begun their own staggering entrepreneurial journey through Weibo and WeChat... Business opportunities are everywhere.
In fact, finding the internal laws of change in social change is the most important ability to start a business.
There is an important factor in the success of Jack Ma and Ma Huateng. He seized the node of social change and continued to do it.
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