E-commerce Evening News Briefing on April 15

　　#Laogao E-commerce Newsletter# [E-commerce Evening News on April 15] Alipay: The search volume of Alipay’s “tuition payment” in the past two weeks has increased by 10 times; Taobao’s special price version has accumulated more than 1.17 million foreign trade merchants account for more than 30%; WeChat official account grayscale test “album” function optimization paid reading; Bill Gates: It is dangerous to stop funding the WHO during the epidemic; Dong Mingzhu: Live streaming is a new model, and I still insist on offline...

　　E-commerce newsletter

　　1. Alipay: The search volume of Alipay’s “tuition payment” has increased by 10 times in the past two weeks

　　According to Kuai Technology, data from Alipay’s digital life service platform shows that in the past two weeks, the number of searches related to “paying tuition fees” on Alipay platform has increased by 10 times. It is reported that as the domestic epidemic has eased, 30 provinces, cities and districts across the country have made arrangements for the start of school. At present, Alipay’s online tuition payment service covers 15 provinces across the country. Previously, Wuhan was unblocked. On the same day, the number of visits to the Wuhan wedding appointment mini program "Ehuiban" on Alipay increased sharply, about 300% of the previous holiday, so that the mini program temporarily "collapsed". (Beijing News)

　　2. JD.com Home Delivery 4.15 Promotion: Dada Express Delivery Delivery Delivery Delivery Delivery Delivery Delivery Delivery Delivery Delivery Delivery Delivery Delivery Delivery Delivery Delivery Delivery Delivery Delivery Delivery Delivery Delivery Delivery Delivery Delivery Delivery Delivery Delivery Delivery Delivery Delivery Delivery Delivery Delivery Delivery Delivery Delivery Delivery Delivery Delivery Delivery Delivery Delivery Delivery Delivery Delivery Delivery Delivery Delivery Delivery Delivery Delivery Delivery Delivery Delivery Delivery Delivery Deliver

　　On April 15, nearly 100,000 stores of JDDD’s 4.15 5th Anniversary Linkage Platform launched promotional discounts from April 5 to 16. Dada Express relies on its huge transportation network to provide JDD’s efficient same-city delivery fulfillment services through the smart logistics system and the Cangqiong big data platform. Contract fulfillment data shows that on April 14, the average delivery time per order of Dada Express Cavalier was shortened by 23% year-on-year compared with last year; as of 11:00 on April 15, the fastest order on that day came from Liangyou Convenience Store at 1 a.m., and it was delivered to users in just 5 minutes. (Sina Technology)

　　3. Pinduoduo Beauty Report: Eyeshadow searches increased by 370% year-on-year

　　According to reports on April 15, it was learned that Pinduoduo's big data analysis shows that although the whole people are still wearing masks, lipsticks are still ranked first in the hot searches for beauty products; eye makeup products have also become hot spots. In the past 30 days, the number of searches for Pinduoduo's eyeshadows has increased by 370% year-on-year. In addition, data shows that the number of searches for "acne needles" in Pinduoduo recently increased by 230% year-on-year, the number of searches for "haircut suits" increased by 260% year-on-year, and the number of searches for nail keywords such as "nail polish" and "nail patches" soared by 390% year-on-year. (China Economic Network)

　　4. The Taobao special price version has accumulated more than 1.17 million foreign trade merchants. The proportion is more than 30%.

　　According to the latest data from Taobao Special Price Edition, the latest data shows that since the announcement of the opening of the green channel for foreign trade factories yesterday, it has attracted more than 2,000 foreign trade factories to register on the same day. Currently, more than 1.17 million industrial belt merchants have settled in, of which more than 30% of them are foreign trade merchants. It is understood that as part of Alibaba's "Spring Thunder Plan 2020", Taobao Special Price Edition has announced ten measures to support foreign trade factories to convert domestic sales, providing "0 threshold" entry to all foreign trade factories, and providing traffic support of 1 billion yuan. (Lianshang.com)

　　5. The "album" function optimization of WeChat official account grayscale test

　　According to Xinbang, WeChat official account is testing the "album" function in grayscale. At present, this function is only open to public accounts that have opened original statements. Users can continuously read articles in the album created by the public account. It is reported that the launch of the "album" function may be a new measure to optimize the paid reading ecosystem of content by WeChat. In January this year, WeChat began to grayscale test the payment ability of subscription accounts. Currently, more than 20,000 public accounts have launched payment functions, and one of the articles has revenue of up to 230,000. (Sina Technology)

　　Internet Information

　　6. Mafengwo releases travel trends for May Day holidays: Outdoor short-distance travel becomes a hot spot

　　According to April 15, recently, the "May Day Tourism Trend Report" released by Mafengwo Tourism shows that during the May Day holiday, short-distance tours of outdoor scenic spots have become a hot spot for choice. Among them, the top three most popular attractions in China during this May Day holiday are Daocheng Yading, Wuzhizhou Island, and Taihu Yuantouzhu Scenic Area; the top five most popular tourist destinations in China are Sanya, Beijing, Chengdu, Chongqing and Xi'an. (Oriental Fortune Network)

　　7. Bill Gates: Stop funding of the WHO during the epidemic is dangerous

　　According to April 15, on the 14th local time, Trump announced that the United States will suspend funding for the World Health Organization. In response, Bill Gates posted on Twitter that stopping funding to the World Health Organization during the World Health Crisis sounds dangerous. If the World Health Organization no longer does work to slow the spread of the epidemic, no other organization can replace them. Gates recently revealed that he has donated billions of dollars to fund the development of tools to deal with infectious diseases and to do his best to solve the problem of infectious diseases around the world. (E-commerce News)

　　8. Dong Mingzhu: Live streaming is a new model, I still insist on offline

　　According to CCTV Finance, Dong Mingzhu, chairman and president of Gree Electric Appliances, said that live streaming sales is a new model, but she still chooses to stick to offline. Dong Mingzhu said that she was unwilling to lose her job in Gree's 500,000 and 600,000 offline stores because of her turn to online sales. She emphasized that what is more important is to turn Gree offline stores into an experience store. It is understood that Dong Mingzhu revealed at the end of last year that the online store "Dong Mingzhu's Store" she opened has achieved sales of 350 million yuan since 2019. (NetEase Technology)

　　9. Weiduoduo's second special live broadcast report: order amount exceeds 33.57 million yuan

　　According to the news on April 15, it is reported that Wei Duoduo, a subsidiary of Guolian Co., Ltd., held a live broadcast of the "Brush Paper" leaked news yesterday, and finally achieved a record of more than 16,900 viewers and an order amount of more than 33.57 million yuan. Weiduoduo CEO Huang Shasha introduced that Weiduoduo's live streaming will continue and become normalized. It is reported that Weiduoduo live streaming is an important part of Guolian Co., Ltd.'s Duoduo e-commerce industrial product live streaming season. (Sina Technology)

　　Cross-border e-commerce

　　10. JD International's new products introduced exceeded 420%, helping overseas brands to grow by more than 400%.

　　According to the news on April 15, JD International announced today that compared with the initial establishment, the current speed of introducing new products by the platform has increased by more than 420% year-on-year. Taking pet life as an example, in 2015, the platform's pet life category only included four types, including dry dog ​​food and pet deworming; so far, this category has been refined to more than 30 types of products such as pet grooming appliances and pet bath lotions. In fact, new product plans have always had a very high strategic position in JD International, and in 2020, new product plans will continue to deepen. Even under the epidemic, JD International still maintains strong growth momentum in terms of new products. (E-commerce News).

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