Lao Gao: Those who do e-commerce, it is recommended to read it a few more times

01

Trends

1. When starting a business, I only look at the trends, not the trends. What is the trend? Can last for more than ten years.

2. China has a population of 1.4 billion, and its traffic has never decreased, but it has been dispersed.

3. No one can replace anyone on Taobao, JD.com, and Pinduoduo, they will only penetrate each other.

4. Traffic in the past ten years is the lifeblood, and repurchase in the next ten years is the lifeblood.

5. The valuation model of the capital market has undergone major changes. In the past, we looked at performance growth and scale expansion, and in the next ten years, we looked at repurchase. Only repurchase can prove that your products and services are really good.

6. Repurchase is the most important data in the future, no doubt about it. Repurchasing less than 10% is equivalent to a "one-night stand", so we should not do "one-night stand" . We must strive to increase the repurchase to more than 50%.

7. Know what you should give up and what you get. Give up customers who only like your price. You should focus 80% of your energy on 20% of your customers who blindly like you, so that they can continue to have a good impression of you and continue to repurchase.

8. Some bosses say that this year will cost 300 million yuan and next year will cost 600 million yuan. I would be happy when I heard it five years ago, but now my first reaction is risk. In the next ten years, risk control of e-commerce operations will be the top priority.

9. The next ten years will definitely be slow development, and we will spend a long winter. Entrepreneurs should adjust their expectations and analyze whether they can survive. To be honest, give up if they should, otherwise your body and family will suffer great torture.

10. Sometimes I really envy those companies that can go bankrupt, live a life, and don’t have to be so stressed. Cherish your life and start a business less. If you start a business, I’ll give you a word. The company is small and the business is bigger . What I envy most is that when I only had 10 employees, there were already many ten employees in the world that had ten billion companies a year. If you really can’t hold on, layoffs are better than bankruptcy. If you go bankrupt, then you will be done. At least the company is still alive and can support some employees as much as possible.

11. In the future, only bosses with a score above 80 can succeed. If you score below 80, I don’t recommend that you persist.

12. It is very inappropriate to start a business in the next ten years. If someone tells you that the environment is good and advises you to start a business, this person is definitely a liar.

13. Ten years ago, if you use one point of effort, you will get three points. Now it may be a 0.5 point return, or even no return . Instead of starting a business, it is better to join a company and work hard to become a partner.

14. Industrial integration can be considered in the next few years. If your strategy is to be flat, then it is right not to invest; if your strategy is to do big things, spending money to invest is right.

15. Someone asked: The economy has been bad in the past two years. Should we spend less money? Or buy at the bottom? Both are right and wrong. Remember: the strategy that suits you is the right one.

16. Most companies go bankrupt because of the boss's mentality, it's not that they really go bankrupt. 90% of companies seem to be difficult, but in fact they can revive themselves.

17. Is the economic trend optimistic or pessimistic? Entrepreneurs are not qualified to be pessimistic, and once they are pessimistic, you will die .

02

Business

18. All businesses are traffic business, not just e-commerce, but also offline stores should be opened in places with a lot of traffic.

19. Wechat business was killed by Pinduoduo. Consumers can buy cheaper and better products directly through Pinduoduo, so there is no need to go through an agent.

20. Pursuing the quality of performance, not the quantity of performance. Which one do you choose to make a profit of 10 million for sales or 30 million for sales or 100 million for sales?

21. Pay attention to your core competitiveness, rather than blindly expand and do what you are not good at. The right way to do it is to be more professional in the professional field. If you are not professional, cooperate with others. For example, if you have a strong supply chain and want to do cross-border, you don’t need to research it. You can directly cooperate with members in the club who are good at cross-border operations and let them sell your goods.

22. Ten years later, a business that cannot be settled is meaningless in my opinion. What is left is more important than having. Everyone has seen Dream of the Red Chamber. The ending of Dream of the Red Chamber is "the vast white space, it's so clean..." I hope that we will not become like this when doing e-commerce.

23. Double-use your old customers and make it less difficult for them to repurchase than to acquire new customers. The cost of maintaining an old customer is 1/5 of the new customer, but the return is 5 times!

24. Live streaming and selling goods is like the TV shopping in the past. First of all, you must be eloquent; secondly, put down your posture and play music and sing to please fans; and you must also have a strong behind-the-scenes team.

25. Choose what kind of customers you choose from. The cheap price is "cheap" customers, and the expensive price is "expensive" customers. The cheaper customers have a large number of customers and can make money by making small profits and high sales. This is a competitive supply chain and efficiency. The expensive customers have high customer unit price and few customers. They compete for personalized services, culture and ultimate good products. The ultimate good products and good services certainly mean that they cannot produce energy, so the general supply quantity is limited, which attracts people who like very much, people with the same frequency, and people who can recognize value.

26. Selling cheaper is more difficult than selling expensive, because few merchants can always keep the price low.

27. Low customer orders to compete in supply chain and efficiency, high customer orders to compete in personalized services and ultimate good products .

28. Pay great attention to private domains. Without private domains, there will be no repurchase.

29. The brand premium is 10% from practical value, and 90% comes from spiritual value (psychological effect).

30. Platform model＞Brand model＞Product model

31. I communicated with Mr. You, the founder of the Maoren brand. They had not exceeded 1 billion for a long time, but why did they exceed 10 billion? Many things have not changed, and the biggest change is the upgrade of the business model.

32. Why does Lao Gao need to invest? Over the years, I spent 80% of my cash , and it was useless to lie on my account. I spend money on those excellent companies, and the value of this money will automatically magnify.

33. I have experienced about 10-12 companies going bankrupt, all of which were invested by me, and the loss was equivalent to two villas in Shanghai. Three advice: First, don’t choose the track that BAT enters; second, don’t have too many partners; third, the founder should make decisions quickly.

34. Selling expensive is a kind of ability. Highness equals good, good equals expensive. Many members still think that the Golden Crown Club is the most expensive and the best when they go around outside. Those thousands of circles are wasting time and they are all making unclean friends. The Laogao e-commerce circle never talks about order brushing or black technology, and never talks about doing evil things.

35. There are two members in the club who cooperate, and they earn tens of millions more if they cooperate in one.

36. The essence of business is value exchange, you create value and then get feedback from others.

03

Management

37. Talent is what e-commerce bosses need to pay attention to the most in recent years. Being trapped in the business will consume your time infinitely. Finding people is a success. It may be very difficult to find top talents and may take time, but this is right and worth going all out. This is an investment thinking model. The straight line between two points is the shortest, so you can directly find someone who has succeeded.

38. Not long ago, I interviewed someone and he brags about how outstanding he is. I asked him what he had done, but he couldn't say it. I really hate working with people who fail frequently. Although he has the possibility of success, he is likely to fail.

39. It is easy to get a thousand troops, but it is hard to find a general. When investing, you need to find those who want to do big things and have lofty ambitions. Of course, you must be smart if you have ambitions, and you will be slow if you are not smart.

40. It’s just like cooperating with others and falling in love. You must appreciate him from the bottom of your heart. If you haven’t seen him for a few days, you will want to see him very much. In this way, you can do things for a long time and bless each other .

41. Find those self-driven and do not need motivation and give them the greatest motivation.

42. A person who is willing to fight, no matter whether the environment is good or bad, will not lie down.

43. When interviewing talents, the most important thing is to see if they are good in the past. We cannot guarantee that if a person fails to cooperate with me in the past, he will succeed. The probability is too small.

44. Recruiting people will recruit people who have succeeded. Working with people who are right will waste a lot of time.

45. A person’s personality must match his career. Talents in manufacturing should be more stable and logical; talents needed by brand companies should have imagination and scream .

46. ​​There is a type of people who are "professional executives" - they are good at being executives, but they can't do things; they are good at writing PPTs, they are good at flattering, and the team is very harmonious, but they just don't get any results.

47. Being a boss is not easy. You must be "split personality", both strong and gentle, and be ruthless and affect others.

48. Human nature is selfish. Employees all hope that the company will support him for the rest of his life, but they don’t think about whether he can create value for the company for the rest of his life.

49. When measuring a person, the key is whether he will consider others. Just caring about yourself and even hurting others can be judged as having bad character.

50. The boss should put the system first, not the personal preference first. Assuming that a person has a good performance, but I don’t like it, I will still give him a raise and advance .

51. If you choose to start a business, you may face blows every day, big and small, setbacks*365 days. The ability to carry the strike is a necessary quality for success in entrepreneurship.

52. The boss’s personality shortcomings will be infinitely magnified in entrepreneurship.

53. If you want to achieve small success in your career, your boss can have one or two shortcomings; if you want to achieve large success in your career, you must have no shortcomings.

54. In the early stages of entrepreneurship, the boss is the company's biggest salesperson.

55. A company is the extension of the founder’s personality.

04

Cognitive

56. The core of business is to study people. If you study people, you have to study human nature and hearts.

57. Almost few people who often think about money make a lot of money; those who make a lot of money rarely think about money in their minds want to do a valuable thing.

58. The face before the age of 30 is given by your parents, and the face after the age of 30 is given by yourself.

59. Everyone wants to be great, but after knowing the truth of greatness, most people don’t want to be great anymore. Those great people may not have time to take care of their families, sacrifice their health, and let go of happiness or even life.

60. Success is entirely defined by oneself and cannot be measured by money alone . If you find a partner who loves you, have a cute child, and live a happy life, this is also a success.

61. Short-termism makes small money. If you want to make big money, please be a long-termist.

62. It is difficult for people who make quick money to make big money. 90% of Buffett's wealth is earned after he is 50 years old.

63. Pay attention to your own circle, and your income is often the average of the 10 friends you often contact.

64. The more compound interest you have, the greater your efforts you put in the early stage.

65. When you can easily solve most problems, you won’t be tired even if you have several times more things. It’s like doing 1 billion or 100 million or 100 million.

66. Always keep thinking independently. 90% of the opponents are pig opponents. If you stare at him, you can easily become a pig.

67. If you think the meaning of life is to make money, will you be unable to achieve motivation after making money? If you don’t make money, will you lose motivation?

68. On one side of human nature, Buddha is a demon, and on the other side is a positive side is an evil. Try not to challenge human nature as much as possible. The more you challenge, the more regret it will be.

69. Emotion is a stumbling block on the road to success. I have long since stopped considering face or emotions. I only consider whether this matter is valuable, whether it needs to be done or how to do it.

70. Face is meaningless. When you are poor, you have no face, so why do you still have to be face? Once you become rich, people around you will give you face and don’t have to fight deliberately . Only by passing this level of face can one become a rich man.

71. I never socialize upwardly, but do my best, become the first in the subdivided field, and let the big guys see themselves.

72. People are more likely to become rich if they are qualified, but rich people may not be qualified.

73. The smaller the boss is, the more stubborn he is, and the more awesome the person is, the more humble he is. The billions of bosses in the Golden Crown Club are very humble.

74. Don’t date people who only have money and no altruistic spirit. Jinguan Club has been established for more than ten years. I interviewed more than 1,000 bosses and only passed more than 100. The exchanges and cooperation between members are very calm and relieved because they have been strictly controlled by Lao Gao.

75. People have troubles, some troubles are meaningless and even worthless, while some troubles are very valuable and meaningful. If you cannot remove troubles through meditation like a saint, then I will teach you a way to remove troubles worth a thousand gold, that is, find a nobler trouble to cover the small troubles, and use a higher trouble to cover the low-level worthless trouble .

76. Everyone has prejudice. The emergence of prejudice is essentially because people have different experiences and insights. A person must be able to cooperate with anyone, so that his career development can be infinitely broad and without limitations.

77. The most I spend every year is to buy books, and I have no interest in other consumption. The happiness brought by material things is limited, and the space and happiness of spirituality are boundless.

78. No theory is an absolute truth, and what suits you is the truth.

79. The two books that have influenced me the most are the Tao Te Ching and Diamond Sutra. The Diamond Sutra made me fully understand human nature and hearts, and the Tao Te Ching made me completely understand the laws of dealing with people and things.

80. Helping others is the only way to achieve oneself .

05

Family

81. Most conflicts between men and women and couples are caused by insufficient love.

82. There should be emotional between husband and wife, and there should be too many rational arguments about who is right and who is wrong. Any quarrel is a loss-making loss. After a long quarrel, it seemed like you won, but I went to bed the next day.

83. When a husband and wife live in harmony, the core is eight words - be grateful to each other and change yourself .

84. Many times, family happiness and career success are the same thing. Only when your family is happy can you have the time and mood to play hot products. If no one makes a fuss with you, it's very safe. When our club went to Israel to study in the Chinese New Year, it happened to be the Chinese Valentine's Day. I handwritten a love letter to my wife. Many members copied my love letter and sent flowers to my wife. Later, several members reported: Really effective! Real results immediately!

85. Having a child is the best investment. One effort will benefit you for life.

86. Raising children is no easier than running a business. Many members told me that the child is being taken care of by the nanny and the mother-in-law. I said, don't. If the mother-in-law takes care of her, the child will become the character of her mother-in-law; if the nanny takes care of her, the child will become the character of her nanny.

87. Educating children is a continuation of their career, because we will grow old.

06

Mission

88. What is the difference between an ordinary boss and awesome entrepreneurs? Just in one word: heart. Your ambition 10 years ago determined your current achievements: the so-called wishes come true.

89. Entrepreneurs must find the meaning of life. At the beginning, I just wanted to make some money to support my family and make my family live a better life, but it was achieved in 13 years. I have no motivation anymore, tell the team, if you kill the company, please notify me and I will set off a firecracker. I am a free and easy person. I left with a slap in my butt. I have been traveling for more than half a year and I don’t read any company information. As a result, the company is still alive after half a year. I visited temples and experts and finally found the meaning of life - helping e-commerce succeed.

90. What industry to choose depends on yourself, not on the industry. You have to analyze whether your personality and talents are suitable for this industry. Some industries are full of chaos and speculation. Some people are versatile and good at taking the chestnut from the fire. If you can get the chestnut from the fire three times, they are suitable for doing this. And I like to do slow things and not fast things.

91. On the first day of starting a business, I didn’t like making money. In 2008, I opened 4 Taobao stores and it was quite profitable. Later, I closed it. If it was just to make money, it would be great for me to return to my hometown to inherit my father's business. Why come to Shanghai? I want to do something creative.

92. 2013 is the watershed in my life, because I have found the meaning of this life and made more e-commerce bosses better. I think this is sexy and valuable. I see many members changing their destiny because of our company, and their annual sales have changed from tens of millions to billions. I am happy inside - whether they are grateful or not.

93. When you find the meaning of life, you find the soul, the energy, and the soul.

94. The boss must do what he continues to like in his heart. Only when he continues to like for more than ten years can his career last for a long time.

95. The happiest state for entrepreneurs is selflessness, not troubled by performance, and always pay attention to how to help customers become better.

96. If your thoughts are not free, you will not be happy even if you have material things. The two villas are false happiness, and true happiness is a meaningful life.

97. Drive with love, not desire. Desire is based on selfishness, and love is based on meaning. When you have no self, you will be super powerful.

98. Not thinking about yourself is the happiest and easiest moment.

99. Life is like a train. Some people get off the train halfway and some people get on the train halfway. Only by finding someone to accompany you throughout the journey will you not waste time and feelings.

100. I once vowed to accompany e-commerce people for the rest of my life, but now I have been with me for more than 13 years. In the future, your friends/wife/husband may have changed, but Lao Gao is still there.

The slogan of Jinguan Club is to be a brother for life. Business school will graduate, but Jinguan will never graduate. The e-commerce industry is changing rapidly, and it requires continuous operation and iteration. Three or five days of training, or one or two years of business school, is not enough to meet e-commerce bosses. Many members have participated in various business schools. They feel that only at Golden Crown Club can they have a "home feeling" and are always like a guest elsewhere.

If you are an e-commerce boss, still lonely and confused, unable to find your direction, and no one can communicate and learn, you are welcome to join our Golden Crown Club.

Here are a group of reliable e-commerce bosses of billion-level e-commerce, a group of people with results, and a group of "experienced people" to help you solve the confusion of your career, strategic confusion, spiritual emptiness and loneliness.

Welcome, let’s work together to move towards the next wonderful decade of e-commerce people!

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