What is the difference between a merchant in Double Eleven and an ordinary merchant in Double Eleven?

Issues about merchant identity --- (This article comes from @Taobao Customer Service Tao Xiaobao)

The Double Eleven Happy Movement merchants are also Double Eleven event merchants, the difference is:

1) Happy Mobilization Merchants can only choose the three most competitive products in the store to participate in the Double Eleven event.

2) Merchants who are happy in Double 11 cannot become merchants in the venue;

3) Merchants cannot register for the official pre-sale event of Double 11

Double Eleven is an event for the whole nation. In order to allow more merchants to participate in this carnival, Tmall has expanded its investment scope, so it has added the identity of the Double 11 Happy Mobilization merchant. The merchants with lower overall business rankings in the industry are the Double 11 Happy Mobilization merchants. Tmall will rank merchants who register for marketing activities from multiple dimensions, such as: brand awareness, event fit, store transaction volume, store type, store opening time, unit customer price, store main business category, honest operation status (such as whether there are serious false transactions in the past 90 days), etc.

A 50% discount for the whole event means that the merchant settles the goods with consumers at a half price on the counter. When signing a freight insurance agreement, merchants can choose whether to promise a "50% discount on all stores". For event merchants who choose "50% off for all stores", all products in their stores must enter the price declaration system to declare, and all declared products must meet the following requirements at the same time:

1. The sales price of the product on the official event on Double 11 must be at least 10% on the basis of the minimum real transaction price* reached on the Tmall platform from September 15, 2016 to 23:59:59 on November 10, 2016;

2. The sales price of the product on the official event on Double 11 must be at least 50% on the basis of the counter price declared by the product.

Warm reminder: Products that have chosen "50% off for all stores" but do not meet all the above requirements will be removed from the shelves one after another from November 10, 2016; products that have not chosen "50% off for all stores" will not be affected by the above requirements.

Yes. Products that have chosen "50% off for all stores" but do not meet the 50% off for the counter price will be removed from the shelves one after another from November 10, 2016; products that have not chosen "50% off for all stores" will not be removed from the shelves by the system.

When signing a freight insurance agreement, merchants can choose whether to promise a "50% discount on all stores".

Please enter the event investment entrance and follow the [Presale & Venue Material Investment] page. After the store auditions are passed, the entrance to the venue material submission will be opened one after another. After submitting the venue material, you will have the opportunity to become a venue merchant. After the review is approved, it will not be displayed 100% in the venue. The event will select high-quality merchants/products to be displayed in the venue based on the dimensions of DSR, after-sales comprehensive service indicators, sales volume, product discounts, brand awareness and other dimensions.

Warm reminder: If you are the "Double 11 Happy Movement Merchant" and will not become the venue merchant.

Dear, Tmall will choose merchants with excellent integrity and excellent business performance to participate in the event according to operational needs. After comprehensive evaluation, your integrity business performance needs to be improved, so you cannot participate in this marketing activity. Please check whether there are any problems including but not limited to false transactions, product quality, etc. in the past 90 days.

Dear, the event assesses the store data before the event starts its investment (the freezing time of the 2016 Double Eleven event data is August 17. The system data has a delay time of T+1T+2, and the store data of the merchant store before August 15 or August 16), not your store data that day.

For example: Merchant A received a penalty of 12 points deducted by Class A on August 16, and according to the event marketing rules, the number of days of marketing activities is restricted to 7 days. On August 25, the store penalty period has ended. However, since the event evaluates the store data of the merchant’s store on August 15 or before August 16. Therefore, Merchant A will fail to pass the activity review because the store is within the penalty period.

Warm reminder: If you have ended the penalty now, it is recommended that you choose to participate in the event posted after the penalty is over.

Dear, the event is indeed impossible for all merchants to participate. We will analyze it based on the overall qualifications of the merchant’s stores and industry rankings. If you are prompted to be unable to register, it is recommended that you choose other activities to register.

Warm reminder: The dimensions of the comprehensive ranking of the store include but are not limited to: the brand awareness of the merchant’s store, activity fit, store transaction volume, store type, store opening time, unit customer price, store main business category, honest operation status (such as whether there have been serious false transactions in the past 90 days), etc.

Dear, the comprehensive ranking of after-sales service for the event is different from the comprehensive ranking data of daily after-sales service. The value category and value time are different. If the unregistered qualification copy is displayed as [Category Name + After-sales Service Comprehensive Ranking: **%], it means that the DSR score under the category name of your store is not below 90%. The 2016 Double Eleven event data was frozen on August 17. The system data has a delay time of T+1T+2, and the store data of the merchant store before August 15 or August 16 are evaluated. Therefore, the event evaluates the data of the merchant store on August 15 or before August 16, not your store data on that day.

For example: Merchant A's comprehensive after-sales ranking of store sales was 89% on August 25, but before August 15, the comprehensive after-sales ranking of store sales was 91%. Then, Merchant A will not be shortlisted for the Double Eleven event because the store’s after-sales comprehensive ranking does not match the review and fails to pass.

To sum up: The store backend data you are queried now is not the data when judging the access to the merchant. If this copy shows, it is recommended that you choose other activities to participate in. Looking forward to working with you next time, come on!

Dear, the DSR score of the event is different from the daily DSR score, the value category and value time. If the copy of the non-registration qualification is displayed as [Category Name + DSR Score: **%], it means that the DSR Score under the category name of your store is not below 90%. The 2016 Double Eleven event data was frozen on August 17. The system data has a delay time of T+1T+2, and the store data of the merchant store before August 15 or August 16 are evaluated. Therefore, the event evaluates the data of the merchant store on August 15 or before August 16, not your store data on that day.

For example: Merchant A had a DSR score of 4.80 on August 25, but the store’s DSR score was 4.70 before August 15. Then, Merchant A will not be shortlisted for the Double Eleven event because of the DSR score inconsistent.

To sum up: The store backend data you are queried now is not the data when judging the access to the merchant. It is recommended that you choose other activities to participate in it. Looking forward to working with you next time, come on.

Dear, if the after-sales comprehensive service indicators are lower than the indicators required by the marketing rules, you cannot register for Tmall official activities. However, after the decline in the after-sales comprehensive service indicators, it will not affect the activities that have been submitted for the previous period and have been reviewed and approved. Warm reminder: The merchant’s DSR score and comprehensive after-sales service indicators must meet the requirements of the first-level category in which the store belongs.

Dear, after you pass the audition, you can set the threshold at 10:00:00 on August 25th. The deadline for Double Eleven shopping vouchers is: September 1, 2016 22:00:00. If the deadline is not set, it will not be completed as a formal event merchant for Double Eleven.

Dear, Double Eleven shopping vouchers are for concessions for merchants. Merchants set different step thresholds according to the first-level category of the store products. If consumers purchase products under this category, they can deduct them according to the corresponding category threshold.

Dear, the order of the discounts for Double 11 Tmall Shopping Coupons is: single-grade discount tool - store-grade discount tool - coupons (store coupons, product coupons) - Tmall Shopping Coupons.

Dear, depending on the industry, for each first-level category, the backend will provide a set of threshold choices, and merchants can and can only choose one. A set of thresholds may include 1 to 3 levels of full reduction thresholds. Please enter the shopping coupon settings page to determine the threshold for the corresponding first-level category after registering on Double Eleven. The corresponding category threshold has been configured according to different industry characteristics.

Dear, support cross-store use. Double 11 shopping vouchers only support cross-store purchases when the discount thresholds are exactly the same for the product category. The amount of the apportioned use of shopping vouchers will be split according to the actual amount of the order.

This year's Double 11 shopping coupons will be worth 10 yuan, and doubling will not be supported.

Dear, Tmall shopping vouchers are not included in the lowest price for Tmall investment activities.