Vertical maternal and infant e-commerce, which made its fortune through milk powder and diapers, is now facing the problem of competing on the same stage with comprehensive e-commerce platforms such as Tmall and JD.com. The way to create hot-selling products before is no longer advantageous under the encirclement of comprehensive e-commerce. For this reason, vertical maternal and infant e-commerce has begun to seek differentiated ways out. Recently, two capital trends have been reported by Miya.

Operations officer is a very important position. Whether the store can be successfully completed, the operational officer occupies a dominant position. There are many skills in operation, and how to use skills to bring traffic and sales to the store, which is also a very important issue. Operation is the mainstay of Pinduoduo's store, and he needs to participate in every link, so Pinduoduo's operation is not an easy job, and not everyone can become a good operation.

The rise of Pinduoduo has allowed many people to see their future in e-commerce. Indeed, Pinduoduo can bring traffic and sales to e-commerce owners, but many people only know that Pinduoduo can bring traffic, but how can they get the traffic they want? They are still very confused! They don’t know what to do next or how to do it, as they will not be able to run a good store.

#Laogao E-commerce Newsletter# [E-commerce Morning News on April 19] 1. It was finally confirmed that Alibaba invested 4.5 billion yuan in Huitongda; 2. Shentong Express and Express broke down each other's interests may be damaged; 3. Pollener received tens of millions of yuan in Series A financing from Chunxiao Capital; 4. Debang's revenue exceeded 20 billion yuan last year and exceeded "Four Connections and One Da"; Amazon announced the first number of Prime paid members: more than 100 million users worldwide; 6. China completed 5G network drone test flights...

When opening a Taobao store, you cannot just look at how good the sales, how good the evaluation, how good the traffic is. More importantly, you should pay attention to the targeted efforts behind these good operations.

Eight years ago, when I started the entrepreneurial dream of Laogao E-commerce Club in a cramped apartment rented in Minhang, Shanghai, I didn’t know what it would look like in the future, nor how long it would last. At that time, I was thinking about serving e-commerce people wholeheartedly. Provide them with information, connections, communication, and integration and docking of resources.