5 tips that good Pinduoduo operation officers must master

　　Operations officer is a very important position. Whether the store can be successfully completed, the operational officer occupies a dominant position. There are many skills in operation, and how to use skills to bring traffic and sales to the store, which is also a very important issue. Operation is the mainstay of Pinduoduo's store, and he needs to participate in every link, so Pinduoduo's operation is not an easy job, and not everyone can become a good operation. A good Pinduoduo operation officer , they all master these 5 skills.

　　1. Be sure to position the store crowd

　　Nowadays, fan marketing is one of the key points when doing e-commerce. If you want to attract more fans, you must position the crowd well. For example, your product is aimed at college students, then you need to know which platforms they often use, and then go to these platforms to promote it; create a WeChat group, guide them in through official accounts, Weibo and other accounts, and occasionally send benefits to improve their stickiness.

　　2. Use activities to drive traffic to the store

　　The store traffic will be relatively small in the early stage of opening a store, so Pinduoduo's operations must consider promotion. Because the product lacks sales and evaluation, it is not suitable to use direct trains to promote it, and activities are essential for new stores to attract traffic. New product activities are the only event without thresholds. After a certain amount of sales, other activities can be reported; store activities are also a very good way to attract traffic, so the operation needs to be planned well.

　　3. Know how to maintain product evaluation

　　Pinduoduo product evaluation will affect the buyer's willingness to purchase, so you must know how to maintain product evaluation, especially after the event. For example, when old customers purchase, ask them to write as many good reviews as possible and attach a buyer show; attach a note to the package to guide the buyer to give a good review.

　　4. Ensure product quality and delivery efficiency

　　The quality of products is the foundation for the long-term survival of the store, so Pinduoduo must carefully check the quality of products and check it again before shipping to avoid causing more after-sales problems to the store due to a small problem. Shipping speed is also one of the key points that affects the buyer's experience, and Pinduoduo has taken strict control over this point. Therefore, the operation must supervise the shipping speed and logistics updates, and replace the logistics company in time if necessary.

　　5. Urge customer service to do a good job in after-sales work

　　This is the last step for buyers to shop. If you don’t want all your previous efforts to be wasted, then Pinduoduo’s operations must pay attention to this step. If the after-sales service is done well, it can bring more repeat customers to the store. If the poor work is done, it will lead to a serious decline in store traffic. The most important thing here is to pay attention to the customer service responses and solve the buyer's problems in a timely manner; if you encounter bad reviews, you must deal with them as soon as possible, and let the buyers in the future give good reviews and suppress the bad reviews.

　　Although Pinduoduo's operation has a lot of work, most of which are relatively small things, every thing will affect any link in the store. Operation means continuous learning and summary in practice, so that Pinduoduo stores can be operated better. If you have any questions about store operation, you can consult Xuanming Network (www.shxuanming.net). We will give you an answer and protect your store operations.