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Taobao operations ignore these points, so it is not far from closing the store [E-commerce Operation]

2018-04-18

  When opening a Taobao store, you cannot just look at how good the sales, how good the evaluation, how good the traffic is. More importantly, you should pay attention to the targeted efforts behind these good operations. It takes continuous learning and hard work to maintain sales in a Taobao store. Taobao e-commerce platform also has many customer groups. The key is how you strive for your customer group, which requires Taobao operation . If the Taobao operation method is correct, then the store sales will naturally be greatly improved and can also develop healthily.

Taobao operation

  1. Do these before Taobao operation begins

  Check the quality of the products selected by the store, whether the comparison size matches the description, subdivides the products, etc., which are to facilitate better operation. Preparing these knowledge bases also requires segmenting the market environment and analyzing the store's recent data as a whole. Taobao operations spend some customer service every day to receive customers, and have a deeper understanding of customers’ questions and needs.

  2. Taobao operation should pay attention to the optimization of product titles

  The product title determines whether the product can be searched, so the title must be updated regularly with keywords. Title keywords cannot be repeated, piled up, or abused. If you need to leave spaces appropriately, you should leave spaces, but you cannot choose to use special symbols.

  3. Taobao is operating well, and the time for product launch is very important

  Generally, we choose to be put on the shelves during peak traffic, but be careful not to say that all products in the store are selected at one time and should be scattered. You also need to analyze the data and select the best time period to put the product on the shelves.

  4. Taobao operation must pay attention to store decoration

  Store decoration is the storefront. If the online store decoration does not have reasonable layout, the customer looks messy, the picture is too underestimated, etc., the customer will naturally not want to stay here and naturally close the page.

  Online store decoration first requires giving customers a beautiful and practical feeling, and also very harmonious in color matching. Beauty is easy to understand, which means that customers can feel better when they look at the past at a glance. Practical means that no matter what product they are looking for, they can be found at the first time. This refers to the design of classification and search box. Online store decoration includes adjacent colors, contrasting colors, and complementary colors. This is to choose the main color based on the overall style, products, activities, and seasons of the store. Select the main color and then determine the auxiliary color.

  5. Taobao operation must not be careless about product pictures

  When shopping online on Taobao, customers don’t like the real thing, and mainly learn about the products through pictures. If the pictures of the product are taken poorly or are not realistic, the results will not be very good in the end. The shots are very poor, which will make the customer not have any interest in purchasing. The photo is too beautiful and lacks reality, which will make the customer feel that the picture and the actual product are too different when receiving the product, and a psychological gap will result in a direct return.

  Only when you do this for a few minutes will you find that Taobao stores are getting healthier and healthier, and they are definitely changing in a good direction. You can see that traffic is increasing, sales are increasing every day, and store evaluations are getting better and better! Therefore, only by mastering the correct Taobao operation methods can we better build a Taobao store! If you have any questions about Taobao operations, you can consult the Anxin Network online ( http://www.shxuanming.net/ ) and answer them one by one!


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