#Laogao E-commerce Newsletter# [E-commerce Morning News on June 30]

Morning News: JD.com announced the third round of strategic cooperation with Tencent; Kuaishou announced: Kuaishou continued to reduce and exempt platform promotion service fees from July to August 2022; Qiancheng Wuyou released a salary survey for the second quarter of this year: overall employee salary was stable; Shanghai Pudong Airport's cross-border e-commerce exports in June have returned to the same level of last year; Brazil's e-commerce application visits ranking: Shopee ranks first...

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E-commerce newsletter

1. JD.com announces the start of the third round of strategic cooperation with Tencent

According to June 29, today, JD.com announced that the company has resumed its strategic cooperation agreement with Tencent Holdings Co., Ltd. for a period of three years. According to the agreement, the two parties will carry out business cooperation in the fields of physical e-commerce portal, cloud technology and cloud services, membership system, online meetings, enterprise services, smart retail and advertising, so as to continuously improve the convenient, fast and high-quality consumer experience of existing and potential JD and Tencent users. As part of the total consideration, JD.com will issue several numbers of Class A common shares to Tencent with a value of up to US$220 million, determined by reference to the current market price on several pre-determined dates over the three-year period. (E-commerce News)

2. Kuaishou Announcement: Kuaishou Distribution continues to reduce the platform promotion service fee from July to August 2022

According to June 29, Kuaishou E-commerce recently issued a "Notice on Continue to Reduce Platform Promotion Service Fees by Quick Distribution". The notice shows that in order to reduce the impact of the epidemic on merchants and promoters, and help merchants and promoters operate better. The above promoters include three types: expert, group leader, and quick earner. (E-commerce News)

3. Youzan announced product upgrades: from store opening marketing solutions to private domain operation solutions

According to June 29, today, Youzan held a MENLO 2022 press conference. According to Huan Fang, COO and co-president of Youzan, the GMV of Youzan service merchants reached 98.3 billion in 2021. In the first quarter of 2022, the average sales of a single merchant was 260,000 yuan, a year-on-year increase of 4%, of which the GMV of store merchants was about 9 billion, a year-on-year increase of about 70%. At the same time, Youzan divided the core customer base into three categories: content monetization, brand DTC, and store digitalization, and provided corresponding "private domain operation solutions" to address the respective characteristics and challenges of these three types of customer base base (E-commerce Newsletter)

4. Suning.com will launch the "717 Rain Shopping Life Festival"

According to June 29, Suning.com and Haier recently held a national mobilization meeting on the 8th Brand Festival and announced that the "717 Rain Shopping Life Festival" will be launched soon. In July last year, Haier's sales in all categories exceeded 1.1 billion. According to reports, the "717 Rain Shopping Life Festival" will be launched on July 8 and last until July 17. Among them, if the old-for-new users purchase Haier products through Suning.com channel, the maximum subsidy will reach 5,000 yuan, and the old-for-new subsidy will cover nearly 252 products. (E-commerce News)

Internet news

5. BOSS Direct Recruitment Recovers New User Registration

On June 29, today, BOSS Direct Recruitment’s official Weibo post stated that in the past year, the company has seriously cooperated with the national cybersecurity review, taken the security issues found during the review seriously, and carried out comprehensive rectification. With the approval of the Cybersecurity Review Office, the registration of new users of "BOSS Direct Recruitment" will be resumed from now on. In the future, the BOSS will take effective measures to effectively ensure the security of platform facilities and big data security, and safeguard national security. (E-commerce News)

6. Qiancheng Wuyou released a salary survey for the second quarter of this year: overall employee salary is stable

According to June 29, the Qiancheng Wuyou Human Resources Research Center conducted a survey on the salary trend in the second quarter of 2022 and released the survey data on June 28. It is worth noting that the "average salary" in the survey data refers to the monthly average of total revenue for the quarter. After June, with the implementation of policies and measures to stabilize growth, the operational status of enterprises has improved, and talent flow has gradually recovered, which has boosted salary, making the overall salary level basically the same as in the first quarter. Data shows that among enterprises of different natures in the second quarter, the overall trend of salary changes in private enterprises was lower than that of enterprises of other natures. (E-commerce News)

Cross-border information

7. Shanghai Pudong Airport's cross-border e-commerce exports have recovered to the same level as last year in June

According to the news on June 29, Shanghai Customs data showed that from June 1 to 22, the number of cross-border e-commerce declarations for exports at Pudong International Airport reached 6.97 million tickets, with a total amount of 1.88 billion yuan, which has recovered to the same level in the same period last year. The exports of cross-border e-commerce at airports are rebounding strongly. A relevant person in charge of Shanghai Pudong International Airport Customs said that on the premise of ensuring that the epidemic prevention and control risks are controllable, the cross-border e-commerce exports of Pudong Airport have recovered rapidly, and Shanghai has entered the stage of fully restoring normal production and living order. (E-commerce News)

8. Shopify and content management platform Sanity reach strategic unification

According to June 29, Canadian e-commerce Shopify announced a cooperation with content management platform Sanity. Through this collaboration, millions of Shopify merchants will gain new capabilities to significantly improve their customers’ shopping experience with high-quality products and branded content. It is reported that the two companies combine business and content, allowing Shopify merchants to tell store stories faster to stimulate audiences and flexibly adjust product information, brand equity and other content. (Yibang Power)

9. Brazilian e-commerce application visits ranking: Shopee ranks first

According to a survey by data optimization company Conversion, Shopee's app has surpassed Mercado Livre, Magazine Luiza and Amazon, becoming the most visited app in Brazil. According to the number of visits in May, the number of visits to Shopee apps was 125.9 million. Mercado Livre ranked second, with 74 million visits. According to investment firm Bernstein, Brazil has become the largest market for Shopee in terms of monthly active users, and may even surpass the Indonesian market. (E-commerce News)

10. SHOPLINE and Cathay Property Insurance launch exclusive return solution "Shop Small Insurance"

On June 29, SHOPLINE and Cathay Property Insurance jointly launched the first application with insurance as a tool - Shop Xiaobao, which provides a one-stop, convenient and worry-free overseas return solution for SHOPLINE cross-border sellers. At present, the store insurance has launched the SHOPLINE application market. Sellers only need to search and install and register in the application market, fill in the basic store information, and obtain the initial store fee rate. If the buyer initiates a return application and the seller passes the review, the buyer only needs to mail the returned goods to the designated local warehouse overseas for free. After the warehouse receives the goods and inspects the goods, the seller will receive 80% of the compensation amount and refund it to the buyer. (E-commerce News)