Recently, insiders of LeTV said, "There are indeed Internet giants who have sent people to discuss cooperation with LeTV's senior management, but whether it can be reached is uncertain. This is something that Sun Hongbin can only decide. It is not ruled out that LeTV will introduce strategic investors." This undoubtedly increases the authenticity of the rumors from the outside world.
LeTV has undergone a major change in the past month. After LeTV's board of directors, served as chairman of LeTV, and completed a major change in LeTV's senior management, LeTV's legal representative was also changed from Jia Yueting to Liang Jun. Sun Hongbin has completed control of LeTV's listing system and has quickly centralized power.
However, less than a month after Sun Hongbin took over as chairman of LeTV , it was revealed that he pledged all of LeTV's equity.

Recently, there is also news that Tencent, JD.com and Alibaba are also interested in the corresponding LeTV assets in their respective fields. In addition to Internet companies, Wanda and Lenovo Holdings have become the targets of LeTV's scandals. Relevant officials from Tencent, JD.com and Alibaba did not agree with the rumor.
Since Sun Hongbin took office, he has been doing frequent moves at LeTV, but it still requires a lot of financing to be resurrected. Judging from the new strategy launched by New LeTV this time, it still needs a lot of funds to support it. After completing the integration, new LeTV also needs more new funds to enter. Therefore, introducing investors is what Sun Hongbin needs.
At the closed-door meeting a few days ago, in addition to clarifying the future business focus of focusing on the large-screen ecosystem, New LeTV also made strategic and positioning adjustments to its core businesses such as LeTV Pictures and LeTV Video. Liang Jun had previously stated that in the future, LeTV will be a company focusing on home Internet entertainment. Tencent and Alibaba, which can be played in home Internet entertainment, may be the targets Sun Hongbin intends to introduce.
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