Traffic drainage is our core purpose in daily store operation and maintenance. Only with traffic can there be transactions. Store traffic can be roughly divided into free traffic and paid traffic. Free traffic is mainly free search traffic, homepage traffic, free Taobao other traffic, mobile Taobao asking everyone and other traffic. Paid traffic is the traffic guided through paid tools, and has the characteristics of controllable traffic in budget traffic, channel controllable traffic, etc. The main traffic sources include direct traffic, drilling traffic, Taobao customer traffic, etc.

The Internet has brought the whole world closer and changed people's living habits to a certain extent. The common one is in the e-commerce industry, where customers choose to buy items they need in their lives on the Internet.

It will be the annual Chinese Valentine's Day in a few days. How can e-commerce sellers conduct store promotions on this day and how can they make store sales?

#Laogao E-commerce Newsletter# [E-commerce Morning News on August 13] The malicious negative reviewer was sued in court, and Alibaba claimed 1 yuan; JD.com's self-operated company has now opened the "return and refund" channel for Feixun products; Juran Home joins hands with Alibaba to enter new retail, and the first Hema store is located in Shunyi; Xiaohongshu says that the community is not profitable, but the order brushers have found "gold"; Dong Mingzhu: It will invest heavily in chip research and development in the next few years... 

#Laogao E-commerce Newsletter# [E-commerce Evening News on August 10] 1. Forbes published an article saying that Alibaba's new retail has given the difficult American retail industry hope; 2. The number of young users of Tmall International 88 Carnival increased by 113%; 3. Jack Ma: Don't learn how others succeed and learn how they fail; 4. Gao Xin Retail opened 11 RT-Mart 5 in the first half of the year; 5. Tencent Geng Zhijun: WeChat payment does not require merchants to share data...

In 2018, the first half of the year of e-commerce store operation has passed. In fact, the most difficult thing for small and medium-sized sellers to build Taobao stores is survival problems. Faced with increasingly fierce market competition and an increasingly standardized market environment, we small and medium-sized sellers are also constantly optimizing and improving their stores. Only by adapting to changes in Taobao’s ever-changing rules can we survive well and avoid being washed away by the waves. It is also because of this that there are still a large number of small and medium-sized sellers striving to be on the front line of Taobao store operations.