In the past few months, we have been visiting various e-commerce sellers in other places. There is an important phenomenon: almost most TOP merchants are laying out WeChat backends and establishing their own private domain traffic. I asked these big guys: What is the reason that affects you starting to pay attention to the development of WeChat backend. I have sorted out and summarized several reasons for the answers I got: 1. Taobao dividends are decreasing, and it is obvious that the traffic is becoming more and more scattered;

#Laogao E-commerce Newsletter# [E-commerce Morning News on September 11] Alibaba Eighteen Rohan Dai Shan: Jack Ma brought a class with the highest level of six pass rate; Xu Xiaoping: In order to invest in the next "Pinduoduo", I changed my social circle; internal information of express delivery shows that iPhone XS and XC will be sold on September 21; Douyin banned more than 40,000 illegal accounts in August to strengthen copyright protection; SF Express fully launched UnionPay mobile payment service...

#Laogao E-commerce Newsletter# [E-commerce Evening News on September 10] Experts comment on Alibaba's replacement: This is the first generation of Chinese technology companies, a textbook-like inheritance; Tmall's new mobile phone preservation and repurchase rights are valid for one month; Alibaba officially released Jack Ma's new business card: a total of 11 titles; Ma Huateng: The total number of fans of WeChat media public accounts is nearly 2.3 billion; Douyin banned more than 40,000 illegal accounts in August to strengthen copyright protection

Today, Alibaba Group founder and chairman of the board of directors, Jack Ma officially announced the "Inheritance Plan". Jack Ma, 54, announced that he will no longer serve as the chairman of the board of directors of Alibaba Group from September 10, 2019 a year later, and will be replaced by Alibaba's current CEO Zhang Yong (native name Xiaoyaozi).

As Double Eleven approaches, merchants are also worried about this grand festival. Sellers with good store sales want to take advantage of this opportunity to get to the next level, while those with poor store sales hope to make a comeback. In fact, Double Eleven is an unprecedented festival for e-commerce people, and how to do a good job in Double Eleven marketing is also crucial. Water drops wear stones, the most important thing is long-lasting, the three-foot freezing of ice is not a day, etc., and the key to doing Taobao operation is also the most important thing. For novice sellers, if they don’t know how to operate the store effectively, we can optimize it from the store product details page.

This year, there seem to be fewer people paying attention to the promotion of the express train. In this era when content is king, people are more willing to do content operations. Taobao has indeed changed a lot in the past two years, but no matter how it changes, some essential things remain unchanged. That is "promotion and acquisition of traffic".