Taobao Operation | How to do Taobao details page to improve conversion rate

　　As Double Eleven approaches, merchants are also worried about this grand festival. Sellers with good store sales want to take advantage of this opportunity to get to the next level, while those with poor store sales hope to make a comeback. In fact, Double Eleven is an unprecedented festival for e-commerce people, and how to do a good job in Double Eleven marketing is also crucial. Water drops wear stones, the most important thing is long-lasting, the three-foot freezing of ice is not a day, etc., and the key to doing Taobao operation is also the most important thing. For novice sellers, if they don’t know how to operate the store effectively, we can optimize it from the store product details page.

　　Some points to consider when optimizing Taobao details page:

　　1. When operating a store, you must know how to think from the perspective of others.

　　A good product details page needs to take into account the needs of the buyer and make the details page the buyer wants to see. Therefore, we need to think from the perspective of others and impress customers through details.

　　2. Operations should fully understand the target population and do a good job in market research.

　　Before designing the details page, do market research to understand the buyer's needs. The specific target customers are the elderly, children, white-collar workers, or students, etc. Develop design styles for different groups of people. Analyze the buyer's consumption capacity, consumption preferences, and the issues that buyers care about when purchasing. Through surveys in the same industry, the same model can also be effectively avoided.

　　1. Conduct market research through data:

　　The market research method can clearly find all buyers' preferences, consumption capacity, region and other data through Alibaba Index. Learning to use these data is very helpful for optimizing the details page, and you can also explore the way of data-based business management for you through business consultants.

　　2. Understand the issues that buyers care about most through product evaluation:

　　You can search in the baby review, which can help you find out what the buyer needs, what problems you encountered after purchasing, etc. Through market research and evaluation analysis, product positioning can be made more accurate and the advantages that the product should express. The product details page that targets the buyer's preference for the right medicine is the good details page.

　　3. Operation: Partition setting is performed on the details page.

　　1. Basic description area:

　　As shown in the above picture, the taste, nutrition, etc. of the product are introduced. The basic description area is mainly used to introduce the selling points of the product and some basic information. You can display baby display, introduce Taobao baby selling points, express instructions, purchase instructions, return instructions, contact information, after-sales service, product parameters, product quotation, size correlation, color classification, measurement methods, model display, detailed display, shopping process, payment methods, etc.

　　The content in this area requires us to try our best to attract attention and refine the selling points accurately. The description text can be formulated based on the consumer group, lively or warm and avant-garde, etc., and the incompatible text description content can be formulated based on the product.

　　2. Show your strength and strengthen your trust area:

　　By providing some photos that prove the scale of the company or some strength certificates, we can improve the brand and professionalism of the store, so that buyers can buy more with confidence and increase the credibility of the product. Usually, this area can be displayed: effect display, design manuscript, brand story, about us, product knowledge, company honors, identification methods, washing suggestions, usage methods, maintenance methods, authorization certificates, quality inspection certificates, user evaluations, etc. This part of the content is relatively fixed and can be used for a long time after completion.

　　3. Promote consumption area:

　　It mainly provides buyers with more product choices, increase purchase quantity and increase customer unit price. Activity-related sales as shown in Figure 9. Or hot-selling recommendations, related treasures, matching packages, matching packages, new product recommendations, good review recommendations, etc.

　　To promote consumption areas, you can set up some Taobao related sales in the usual details page, and you can launch hot products or packages. It is also a good way to increase customer unit price and create a festive atmosphere in large-scale events. Therefore, we can flexibly layout this module and replace different contents according to different needs.

　　4. Color selection.

　　Usually, the color and style of the product details page should be consistent with the overall style of the home page, which will help strengthen the buyer's impression of the store.

　　Color is also part of what we should pay attention to. For example, female target customers prefer pink and macaron color details page styles. Male target customers prefer cooler, single colors, such as gray, black, silver, blue, etc. Therefore, we need to customize the colors unique to the details page for consumers.

　　Through analysis and positioning, you can better design a detailed page that impresses the buyer, thereby promoting the transaction rate. If the buyer clicks on the product's connection because of the good-looking main picture, it can be said that it starts with "appearance". Then because purchasing a good product details page can be said to be finally "quality".

　　Through the above analysis, we know that in Taobao operations, the store details page is very important. For novice sellers, the key to operating Taobao stores is to persevere. More importantly, the analysis of the store and the optimization of the judgment and details of the store.