Optimize Taobao details page, 2 mistakes you are making!

　　Baby details page is an important factor affecting store conversion rate, so it is essential to optimize Baby details page. I have spent a lot of effort on designing and optimizing, but the effect may not be improved, and it may even be worse than before. This is likely because you don’t know what’s wrong with your details page, so you blindly optimize it. The function of the baby details page is to improve conversion. So you must first know what the buyer is paying attention to, and also analyze the following factors.

　　We must first learn to analyze the following elements:

　　1. Buyer's stay time

　　If the buyer's stay time is relatively short, then it is definitely that your baby details page cannot attract buyers, so that they do not have the desire to continue reading, let alone the desire to buy. Generally, the first three screens of the baby’s details page are the most important. These three screens should highlight the baby’s unique advantages and selling points to attract them to continue watching.

　　2. The proportion of baby traffic

　　Use business consultants to check the proportion of baby traffic, whether there are many new customers or old customers, and then understand what the needs of the two types of customers are. What are the reasons for not being able to make a deal? Combined with these points to optimize the baby details page.

　　3. Baby's sales

　　For two babies with the same price and similar prices, buyers will generally choose to buy with higher sales. If the baby's sales volume is not as good as the other party, then the baby's details page can relatively weaken the baby's description, and focus on activities, atmosphere and other contents to increase the sense of urgency and promote conversion.

　　4. What are the characteristics of targeted populations

　　As one of the key points of optimization of baby details page, when analyzing targeted people, you need to use the direct train to see what characteristics the people have and what are the personalized labels of the people. Because targeted populations can bring accurate traffic, the details page has their focus, which can greatly improve conversion.

　　5. Shop jump rate

　　Generally, the baby details page that cannot attract buyers will lead to a high jump rate of the store, so the seller must optimize the associated marketing. Although the details page of this baby cannot attract buyers, it does not mean that other babies cannot attract buyers. Do a good job of affiliate marketing, and buyers will click when they see other treasures that can attract him, which greatly reduces the jump rate. But pay attention to the quantity, otherwise it will backfire.

　　Two common mistakes that sellers make when optimizing baby details pages

　　Misconception 1: Blindly copy the details page of the baby with high sales

　　Everyone knows that the baby details page can affect the conversion, so many sellers believe that the details pages of those high-selling babies must be done well, which brings high conversions, so they optimize according to other people's details pages; but what you need to be clear is that the only thing that affects the conversion is not only the details page, but also the evaluation, price and other factors. Moreover, the functions of the details pages vary in different categories, groups, and unit price. If you directly copy other people's details pages, it may not work when you come to you, and the effect may become worse! Therefore, when optimizing the details page of your baby, you must do it according to your own category, population, and unit price, and grasp the needs of buyers to highlight the selling points of your baby in order to stimulate consumption and improve conversion.

　　Misunderstanding 2: Too many pictures and selling points on the details page

　　Many sellers believe that the details page is just for the buyer to see pictures, so they put all the model pictures, posing pictures, and detailed pictures on it, so that the baby selling points can be displayed to the buyer in a more comprehensive manner, so that they can understand their babies more comprehensively, and promote conversion. Little do we know that this will actually have a counterproductive effect.

　　If there are too many pictures on the details page, the loading pictures will not only be slower, but also have to spend time reading them. If the buyer waits for several seconds but does not load them, he will definitely not wait and turn off the interface. Moreover, if there are too many selling points, the buyer will not remember what selling points your baby has when he sees it at the end, and he is unwilling to read it again, and he will also leave. In the end, the conversion rate has not increased, and the buyer's jump rate has increased. It's really not worth the loss!

　　Nowadays, the things sold on Taobao are relatively homogeneous, and the selling points are actually similar. So if you want your baby to stand out and you want your baby to stand out, just display the key selling points in the details page. It should not be too much, and you must also ensure that the loading time should not be too long. Make a unique details page for your baby to promote conversion.