Just last week, JD.com and Tmall launched this year's Double Eleven respectively, firing the first shot of this year's Double Eleven, which also means that tens of millions of e-commerce people are about to enter the tense Double Eleven preparations and welcome a new round of big tests.
However, it is important to prepare for the big promotion in advance, and the new regulations and policies of Taobao platforms also need to be mastered in order to understand the trend and seize the opportunity.
1. Taobao delivery warning capability is online
On September 13, Taobao launched a new shipment warning tool to assist merchants in handling the order volume that will be overdue for shipments.
At present, the shipping warning function has two core capabilities:
New shipment warning indicators such as the quantity of orders to be shipped, the quantity of orders to be shipped is about to be timed out, and the ability to count down the order is about to be delayed, which can help sellers quickly perceive and ship in a timely manner to avoid capital compensation due to delayed shipment;
The new screening ability of orders that are about to time out and have passed the delivery time can help sellers quickly filter out orders that need to be processed urgently.
Merchants can operate through the two paths: " Qianniu Seller Center-Transaction-Shipping Center" and "Qianniu Seller Center-Transaction-Sold Babies ", which is simple and clear.
In fact, different platforms have corresponding shipping time restrictions, but after multi-platform layout, many merchants will forget the shipping time of the order, resulting in being punished by the platform.
Now that Taobao platform has launched this delivery warning tool, it has greatly avoided the occurrence of this situation, not only improving the merchant’s delivery management capabilities, but also improving consumers’ shopping experience.
2. Taote adjusted the first business indicator again
Recently, after Taote’s search first pit will cancel bidding and zero advertising rental, Taote has once again adjusted its first business indicator. This time, Taote has shifted from focusing on GMV to monthly active users.
It is understood that this is the second adjustment since Taote entered the fiscal year in April this year.
What followed was a series of changes that took place in its main strategies and organizational structure:
In terms of strategy direction, user retention and repurchase are more important, and budget expenses, algorithm recommendations, and supply structures are tilted towards these two items accordingly;
In terms of organizational structure, the number of people in the game department responsible for user activity has expanded, while the department that originally grew users has shrunk, and the product and search recommendation departments have also been integrated.
As the traffic dividend disappears, "sinking" has become a consensus among all industries. As an e-commerce platform independently operated by Alibaba, Taote has exceeded 300 million users in just two years , becoming the fourth largest e-commerce platform in China after Taobao, Tmall, Pinduoduo and JD.com.
Nowadays, Taote challenges its strategic direction and no longer focuses on attracting new users, but begins to focus on user retention and stimulating repurchase.
Merchants who settle in Taote should also keep up with the pace of the platform and adjust their corresponding strategies. They might as well use those products with higher repurchase to obtain more exposure and traffic.
3. The main picture of the 1688 platform will be governed from September
In addition to product display of live short videos, product display of traditional graphics and text is still indispensable. Many consumers use the main pictures on the e-commerce platform website to understand the basic information of the product and place orders to shop. Therefore, the importance of the main pictures of the product is self-evident.
On September 9, the 1688 platform issued a notice on the governance of the main image of the 1688 platform.
The main image of the product is an important link element for merchants and buyers in search/recommended platform. After the latest main image specification for 1688 products is released, it can not only ensure the effective and friendly display of the main image of the platform for products, but also ensure the product selection efficiency and purchasing experience of buyers. For merchants, it will definitely greatly improve the conversion rate.
It is recommended that all merchants check themselves in a timely manner and update the main pictures of high-quality products in a timely manner.
4. Conclusion
The only thing that remains unchanged in the world is change, and the only thing to do is embrace change.
Whether it is strategically adjusting the first indicator of the business, or providing delivery warning functions from an operational basis and managing the main product picture, all e-commerce platforms of the Taobao system are meeting the different needs and shopping experiences of merchants and consumers.
Just as Alibaba’s “Customer Day” event held on September 9, Alibaba Zhang Yong said:
To achieve a good customer experience, we must focus on user value and solve the most basic pain points of users. To satisfy customer experience is to go offline, and to exceed customer expectations is to go online.
As the founder of Laogao's e-commerce circle, Laogao once said:
As the epidemic becomes normalized and the dividends disappear, we must return to our original intention and truly and continuously create value for our customers.
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