Taobao has many marketing methods, and different stores have different methods, but the final focus is nothing more than five major points: search traffic, unit customer price, conversion rate, ROI, and repurchase rate. The ultimate goal of operation is basically to improve data in these aspects.

#Laogao E-commerce Newsletter# [E-commerce Morning News on September 18] Taobao President Jiang Fan: For the new version of the information flow homepage, Taobao has comprehensively upgraded its recommendation algorithm; JD Finance has changed its name to "JD Digital Technology", official: It reflects the company's positioning; Hema Fresh disclosed its business data for the first time, with an average daily sales of stores over 1.5 years and more than 800,000 yuan; Taobao: New users in August increased by 88% compared with the same period; Three Squirrels announced that they entered the beverage industry and released two new products...

#Laogao E-commerce News# [E-commerce Evening News on September 17] Ele.me Wang Lei: Hummingbird helps the platform's new retail sector grow by 50%; Hema Hou Yi: The store has opened a store for more than 1.5 years and has a single store efficiency of more than 50,000 yuan; Alibaba and 12 other big data companies have launched personal information protection initiatives; SF Express launched the installment e-commerce business "Fengxiu 0 yuan purchase"; Lei Jun: 5G has given wings to the Internet of Things...

　Those who do e-commerce operations know that there is a direct train promotion method, which is like search, which includes Baidu promotion, etc. Taobao also has its own promotion method. So why does the direct train need to be tested? It is a test before everyone does the direct train. The purpose of the test is to find the direction of transactions and lay out our promotion plan.

Today we will talk about how Taobao’s small categories can seize the market traffic. In fact, one of the obvious disadvantages of Taobao’s small categories is that they have few keywords and low overall traffic. Is there any way to change it? Many people will say that using express trains for promotion, this is a way, but can express trains really bring traffic?

Not everyone can do well in e-commerce operations. A good operation and a bad operation will directly affect the success or failure of the store. So how can we increase store sales and bring store traffic in e-commerce operations? One of them is the issue of store product conversion rate. Conversion rate has always been a problem in the minds of many sellers, because the value reflected in traffic is conversion. No matter how much traffic you have, everything is false talk. Today we will talk about how to use traffic to increase product conversion rate.