E-commerce operations teach you how to quickly improve store product conversion rate

　　Not everyone can do well in e-commerce operations. A good operation and a bad operation will directly affect the success or failure of the store. So how can we increase store sales and bring store traffic in e-commerce operations? One of them is the issue of store product conversion rate. Conversion rate has always been a problem in the minds of many sellers, because the value reflected in traffic is conversion. No matter how much traffic you have, everything is false talk. Today we will talk about how to use traffic to increase product conversion rate.

　　1. Highlight the selling points of the treasure

　　1. Make full use of the five main pictures

　　The first thing consumers see when entering the store is five main pictures. Half of the consumers will slide from left to right to browse the five main pictures. In this process, we can express the selling points of the product through the content of the five main pictures. We can arrange the five main pictures like this: creative drawings, white background pictures, product selling points, product honors, product information, product details, single product activities, single product gifts, instructions for use, effect comparison, etc. We can reasonably arrange 5 main pictures based on the points that the buyer cares about, and also pay attention to the relevant rules of the main pictures and do not violate the rules of the main pictures.

　　2. Make full use of the wireless front 5 screens

　　In fact, most buyers who purchase on the wireless side only browse the first few screens. We can view the average residence time data of the wireless side page, and improve the conversion rate of the wireless side through the optimization of the wireless side residence time. If the stay time of your own store is lower than the industry average, it is proved that the opening speed of the wireless page on the wireless side is too slow, or the description of the first 5 screens of the page is not in place, and the viewing method of opening the wireless page on the wireless side is in "Single Product Analysis" and "Commodity Thermometer". The average stay time of the wireless side of the main product is basically the same as that of the store.

　　2. Introduce targeted groups of people

　　The current Taobao system has labeled everyone and every store. In order to divide the matching people and the store together, the more accurate your label is, Taobao can divide your traffic, and the more chaotic your label, the less traffic you can divide. After all, Taobao doesn’t know what traffic you give you, so we need to make the store’s label accurately.

　　3. Standardize customer service speech

　　1. Hold on to every buyer who enters the store: "Dear, you have a good vision. This one is our store treasure. It is the hottest seller. The feedback is also very high. Once it is sold out, it will be gone. There are not many products now. And today it is a special offer for the event. If you like it, don't miss it.

　　2. Understand product knowledge and avoid being ignorant of one question or another.

　　3. Reply buyer information in a timely manner to avoid buyers being impatient.

　　4. Good at selling: Dear, I recommend you a top, which is a perfect match with the pants you just bought. The upper body effect must be super handsome, and you can buy it together for free.

　　When a seller runs a store, almost every step involves conversion rates, which requires scientific and reasonable business philosophy. No matter what we do, the final purpose is to convert the deal.

　　Therefore, when we are doing e-commerce operations, we must fully consider the sales of the store. We can obtain traffic by promoting the direct train, but how to convert is another big problem. In fact, for e-commerce operations, we only need to follow Taobao rules, and it is feasible to do a good job in e-commerce.