Morning news: 1688 "Enterprise Official Website Technical Service" products will be gradually offline from March 1; Kuaishou E-commerce: Male users contribute more than 70% of the wine industry GMV in 2021; Douyin e-commerce releases a huge number of Qianchuan cross-border advertising qualification review standards; Southeast Asian cashback platform ShopBack plans to raise US$150 million; Singapore's second-hand e-commerce platform Reebelo receives US$20 million in financing...
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E-commerce newsletter
1. 1688 "Enterprise Official Website Technical Service" products will be gradually removed from March 1
According to February 16, 1688 today issued a notice on the offline launch of products of "Enterprise Official Website Technical Service". The notice stated that the platform will undergo a security upgrade. For merchant information security considerations, the gift service provided in the "Integrity Communication Service Agreement" - "Enterprise Official Website Technical Service" will no longer be provided, and the corresponding products will be gradually removed from March 1, 2022. It is understood that as early as December 2020, 1688 issued a notice on the downlink of the "Enterprise Official Website" entrance of Wangpu Workbench. (E-commerce News)
2. Yiyatong’s own beauty and personal care brand “Ingredient Garden” is online on Taobao and the whole shopping website
On February 16, according to Yiyatong, the self-owned beauty and personal care brand of Yiyatong, which has been nurtured for many years, officially launched in 2022. The products have now been on the shelves of Taobao and Yiyatong's own e-commerce platform. According to reports, Ingredient Garden is affiliated to Shenzhen Meiliyu Optical Biotechnology Co., Ltd., a subsidiary of Yiyatong. It is a key project for the daily chemical sector of Yiyatong circulation consumption cluster, and it is also the first self-built brand of Yiyatong's daily chemical sector. According to Euromonitor Consulting's forecast, my country's beauty and personal care market is expected to maintain a compound growth of 11% from 2021 to 2025. (E-commerce News)
3. Kuaishou E-commerce: Male users contribute more than 70% of the GMV of the wine industry in 2021
2月16日消息，据磁力引擎商业洞察消息，快手磁力金牛发布酒行业营销洞察报告。报告显示，2021年快手酒行业消费用户男性占比69.5%，女性占比30.5%。快手男性用户贡献酒行业GMV超过70%，中年用户是2021年快酒行业消费的主力军。白酒是快手平台2021年酒行业消费第一大类目，白酒买家与卖家占比皆为50%以上，葡萄酒紧随其后。2021年快手酒行业消费用户以新线城市居多，主要集中在北京、沈阳、哈尔滨、上海等城市。（电商报）
4. TikTok e-commerce releases huge number of Qianchuan cross-border advertising qualification review standards
On February 16, today, Douyin e-commerce released a huge number of Qianchuan cross-border advertising qualification review standards, that is, the necessary qualifications stipulated by law that direct-operated e-commerce advertising must possess when publishing advertisements, which are divided into subject qualifications, placement qualifications and product qualifications. According to this specification, depending on the country/region of the account opening, the corresponding qualification documents must be provided for review when opening an account. All qualifications are subject to original photo/scanned or photocopy registration. The copies must be handwritten with the five words "consistent with the original" and stamped with the official seal on the word. Electronic business license and electronic identity filing are not currently accepted. (36KR)
Internet news
5. The search volume of JD.com's "Olympic" increased by 36 times month-on-month
According to February 16, as the schedule of the 2022 Beijing Winter Olympics continues to advance, the "Winter Olympic fever" continues to heat up, and the craze for ice and snow sports has also blossomed in full swing and extended to the book publishing industry. It is reported that the number of searches related to JD.com books has increased significantly, among which the searches for "Olympics" have increased by 36 times month-on-month. Data shows that after the opening of the Winter Olympics, the number of related searches on JD.com books has continued to increase, and people's enthusiasm for the Winter Olympics and ice and snow sports continues to the field of book publishing. In addition, sales of "Yuzuru Hanyu: The Road to King" increased by 20 times month-on-month. (E-commerce News)
6. Xiaohongshu responded: E-commerce manager Liu Huantong resigned in early January due to family reasons
According to reports on February 17, it was reported that Liu Huantong, the head of Xiaohongshu e-commerce, resigned in January this year and has now joined the game social platform Hago. It is reported that Liu Huantong worked for Xiaohongshu for about two years. Before joining Xiaohongshu, Liu Huantong served as the general manager of the content development department in Huya Times. In response, Xiaohongshu responded: Jace did resign due to family reasons in early January. In the past two years, he has led his team to make very valuable explorations in trading business, and has been separated from his family for a long time. Thank you Jace for his contribution to the team and the company, and I wish him to move forward and continue to shine in the future. (E-commerce News)
Cross-border information
7. Southeast Asian cashback platform ShopBack plans to raise US$150 million
According to Bloomberg, people familiar with the matter revealed that Southeast Asian cashback platform ShopBack is negotiating with potential investors to raise $150 million in funds to expand their business. ShopBack is working with Morgan Stanley on the round of financing, with the company expected to be valued at about $1 billion, people familiar with the matter said. Negotiations are underway and the scale of fundraising may still change. According to its website, the platform has expanded to 10 markets including Southeast Asia, Australia, South Korea and Taiwan. (E-commerce News)
8. Singapore's second-hand e-commerce platform Reebelo received US$20 million in financing
According to foreign media reports, Singapore's second-hand electronic platform Reebelo recently announced that it has completed a US$20 million financing. This round of financing was led by Cathay Innovation and June Fund, with J Labs, Kream, Moore Strategic Ventures, French Partners and Gandel Invest participating. Reebelo said the new funding will be used to hire about 50 new employees in Reebelo's existing markets in various sectors and expand to new markets including South Korea in 2022. Reebelo plans to offer new financial services such as device ordering, extended warranty in certain areas, damage insurance or phone theft protection. Meanwhile, Reebelo is also expanding its vertical field. (E-commerce News)
9. Shandong Weifang Comprehensive Bonded Zone has increased by 138 times year-on-year in 2021
In the annual comprehensive bonded zone development performance evaluation announced by the General Administration of Customs, it ranked first in Shandong Province for two consecutive years, jumped to 10th in the country, and entered the ranks of Class A comprehensive bonded zones. It is understood that in recent years, Weifang Customs has supported the launch of the first batch of cross-border e-commerce B2B pilot projects in Shandong Province in the comprehensive bonded zone, and helped establish a service system in the district that integrates customs declaration and inspection, freight forwarding, warehousing, distribution, and supply chain, continuously optimizes the regulatory model, and promotes the development of cross-border e-commerce. In 2021, the import and export volume of cross-border e-commerce in the district increased by 138 times year-on-year. In 2021, Weifang Comprehensive Bonded Zone introduced more than 100 new cross-border e-commerce companies to settle in, achieving an import and export volume of 5.61 billion yuan, accounting for 30% of the total volume in Weifang. (E-commerce News)
10. Belgian Post Company Bpost trials new return service
According to ecommercenews, Belgian postal company Bpost recently began to try out new returns services. Customers can hand over the returned items to the postman without taking the package to the post office. The trial will last for two months and will be conducted in several Belgian cities. It is understood that in terms of return conditions, the customer can only retrieve the package that needs to be returned when the postman is delivering another package. In addition, stamps must already be on the parcel, because postalers do not sell stamps. (E-commerce News)
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