Current location: Home > News > E-commerce Information > In 2019, Taobao small and medium-sized sellers have access to traffic opportunities - Direct drilling to ignite Taobao homepage details

In 2019, Taobao small and medium-sized sellers have access to traffic opportunities - Direct drilling to ignite Taobao homepage details

2019-02-20

  With the development of personalization, the Taobao homepage has also been valued by more and more sellers. In 2019, many sellers regarded it as a traffic breakthrough. So today I will talk to you about the Taobao homepage.

  1. Home page traffic analysis

w1.jpg

  1. Large traffic volume: There are many categories, which can achieve traffic across categories and large enough exposure, which makes many sellers yearn for it.

  2. Fast burst speed: The prerequisite for obtaining homepage traffic is that if you like the baby enters the pool, you will get huge traffic once you enter the pool.

  3. The conversion rate is relatively low: because it is captured by the system and actively displayed to the buyer, but it is not clear whether the consumer will really buy it. Therefore, the conversion rate is still relatively low compared to search traffic. If you want to improve, you still need to continuously improve the advantages of the store and baby.

  4. Unstable traffic: Some people say that my product has been on the home page a few days ago, but suddenly it dropped and it can't get up. This situation is also normal. There will be an instability in the traffic of Taobao homepage. If you want to have Taobao homepage traffic for a long time, you must find a way to improve your baby's competitiveness to maintain it.

  2. Home page Pool entry conditions

w2.jpg

  1. Baby comprehensive score: basic sales source (brushing orders will cause label confusion), attribute settings (applicable to people, age, style, style), whether the pricing is within the hot-selling price range (home page consumption power), single product DSR score, refund rate, dispute rate and many other factors affecting Baby's comprehensive score

  2. Store weights: It is important to pay attention to the store. First, it must reach the third level and there will be no false transactions within 3 months. Secondly, the store refund rate, dispute rate, and complaints are too high. The dsr is seriously lower than the industry, and it is difficult to explode homepage traffic.

  3. Baby PC main picture: It is difficult to enter the main picture of the text. You may like it. The main picture of the dark background is reduced.

  3. Direct drilling detonation flow


  4. Traffic maintenance skills

w5.jpg

  If you want to know in detail how to enter the pool and how to ignite the homepage traffic through direct drilling, you can choose to leave us a message online to take you to ignite the homepage traffic on Taobao.


Tags for this article: Back to list
×
×
Privacy Policy
×

Platform Information Submission-Privacy Agreement

· Privacy Policy

No content yet


           

×
Golden Crown Club Membership Application Please do not fill in if your annual turnover is less than 70 million, you are not a corporate decision maker, or a third-party service provider