How to set the keywords of Taobao Express?

　　How can Taobao sellers drive a direct train ? Keywords are very important! Today, the editor of Laogao Crown Club will talk to you about the keywords of how to set up Taobao Express.

　　First of all, you need to have an accurate keyword idea: This is an idea for more than 95% of sellers. Most people know that setting keywords should be consistent with product attributes. The more accurate the better. Therefore, most people add keywords as accurate as possible, or even accurate long-tail words. This idea of ​​setting keywords makes sense.

　　We have already said that keywords are the hub that links products and buyers, which means that your precise keyword settings must be very consistent with your product, which is equivalent to you accurately describing your product.

　　Then crowd keyword ideas: This idea is rarely used by people because most people have the idea of ​​accurate keywords in their minds, and crowd keyword ideas are often contrary to the idea of ​​accurate keywords in many places. Even from the perspective of precise keyword ideas, crowd keyword ideas are completely wrong.

　　For example, ours is a long-sleeved T-shirt. From the perspective of precise keywords, we should set the keywords of long-sleeved T-shirts instead of using short-sleeved T-shirts, because if the buyer searches for short-sleeved T-shirts, it means that his intention is to buy short-sleeved T-shirts, and he will definitely not buy our long-sleeved T-shirts. This is the idea of ​​accurate keywords.

　　I don’t know if you have ever paid attention to the behavior of girls who often go shopping in the mall. Before going to the mall, she might say that I want to go to the mall to buy clothes today, and I plan to buy a long-sleeved dress. But when you finally leave the mall, you find that he did not buy a long-sleeved dress at all, but a short-sleeved T-shirt.

　　What does this mean? This shows that although the buyer intends to shop for something, he may also attract other products that he is more satisfied with and give up his original intention.

　　From this perspective, although yours is a long-sleeved T-shirt, you can also sell it because the number of people who buy short-sleeved T-shirts and long-sleeved T-shirts may be the same. However, there was a difference in intention points at that time. If your style is recognized and liked by the buyer, then it is possible that it will give up its original shopping intention for you. This is the idea of ​​setting the keywords of the crowd.

　　At this time, many people may say that 100 people who search for long-sleeved T-shirts may have a conversion rate of 4% for long-sleeved T-shirts, but 100 people who search for short-sleeved T-shirts may have only one% for long-sleeved T-shirts.

　　In theory, it seems that the idea of ​​accurate keywords is better than the idea of ​​crowd keywords, but it may not be necessary, because we are doing direct trains to simply spend money to buy traffic. If the PPPC for the long-sleeved keyword is one yuan, and the keyword of the short-sleeved T-shirt is only 2 cents, it means that for 100 yuan we can buy 100 long-sleeved T-shirts. According to the conversion rate of 4% it can bring us four orders, but for 100 yuan we can buy 500 short-sleeved T-shirts . According to the conversion rate of 1% it can bring us five orders. If you calculate this way, you will find that the idea is no worse than the precise keyword.

　　Some sellers may ask, why do you need to use the keyword ideas for people with precise keyword ideas? Isn’t it enough to do precise keywords well? In fact, everyone has this idea, including the crowd keyword idea we do, and the crowd keyword idea will not be said to give up the precise keyword idea. When everyone makes precise keywords, it generally means that the precise keyword idea will be more competitive. Sometimes, you can't do much traffic at all, but there are many crowd keywords that have small competition and low PPPC, and the crowd is consistent with your product. The ability to obtain traffic is easier than precise keywords. These words are also worth our efforts. Simply put, as long as we can get the keywords that bring transactions, we are worth paying attention.

　　To get 10 traffic for a keyword, you need to rank high and bid for a relatively high price. However, if you get 1 traffic, you can bid much lower. If you set ten keywords, you will get ten traffic. Use online store purchase and inventory software to add more keywords.

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