#Laogao E-commerce Newsletter#[E-commerce Evening News Brief on August 26]

Evening News: Taote and more than 2,000 factories in Yiwu announced the "School Season Tour Yiwu" event; Kuaishou e-commerce specializes in the illegal marketing and promotion of hairy crab products by merchants; Douyin e-commerce women's clothing industry releases a trend report on autumn and winter down jackets; Pinduoduo cross-border platform may be launched on September 1 and will be launched in the form of an APP; Dunhuang.com revised the seller's illegal management rules to take effect on September 1...

Lao Gao provides everyone with the latest and most valuable Internet and e-commerce information every day.

E-commerce newsletter

1. Taote and more than 2,000 factories in Yiwu announced the "School Season Visit Yiwu" event

On August 26, with the lifting of silent management status in Yiwu, Taotetao Factory has linked more than 2,000 factories in Yiwu and actively started resumption of work and production activities. From August 26 to 27, 10,000 items were mainly used to directly supply good goods in factories to carry out discount activities such as "30% off for one piece, 30% off for two pieces" and as low as 50% off for the lowest. At the same time, in order to meet the needs of seasonal changes and autumn school openings, Taote also issued 200,000 "15 off 3" category coupons to promote production through consumption and help the Yiwu industrial belt resume work and production. Taote data shows that since the entire Yiwu region lifted its silent management status on August 21, M2C orders have increased by more than 100% compared with before August 21, and the M2C model helps the industrial production capacity to achieve clear results. According to data, Taote has more than 300 million users of the cost-effective e-commerce platform. Taote, as one of the main direct sales bases of Taote, has the core of directly supplying cost-effective factories and department stores to consumers in the M2C model. As of the end of June 2022, Alibaba's new fiscal year Q1, the payment GMV generated by Taote M2C products increased by more than 40% year-on-year. (Yibang Power)

2. Kuaishou e-commerce special governance merchants illegally market and promote hairy crab products

According to August 26, Kuaishou platform recently carried out special governance on the promotion of merchants' goods on hairy crab products. Standard requirements: The hairy crab category implements a category invitation system, and non-invited merchants prohibit selling live crabs and raw frozen hairy crabs; merchants with hairy crab category authority must implement them in accordance with the relevant category management requirements of the platform. Common violations: 1. The product is listed in the category of "Cooked Frozen Hairy Crabs" and actually sells "live crabs"; 2. There is no permission for the hairy crab category, and sells "raw frozen hairy crabs" and "live frozen hairy crabs" (including other river crab products). If there are any violations in the process of operating a Kuaishou store, the platform will make a comprehensive judgment based on the severity of the violation, the number of violations, etc., and will deduct points, suspend the use of shopping carts, pay liquidated damages, and ban Kuaishou accounts until the platform is cleared and the cooperation is terminated. (Yibang Power)

3. Douyin e-commerce women's clothing industry releases a trend report on autumn and winter down jackets

On August 26, Douyin e-commerce women's clothing industry joined hands with Compass Strategy to release a trend report on autumn and winter down jackets. The report aims to analyze category business data, formulate category business plans, and clarify key tasks of category business. Double Eleven/Double Twelve has a high explosion coefficient, so you need to prepare enough goods in advance. In terms of price, the overall price band of down jackets is concentrated between 200-500, and the performance top-level price band is 300-400 yuan, which is the main consumer price band; among which down jackets with price bands 0-200 mainly have a down content of 50%. Down jackets mainly contain 90% of the down content, followed by 80% of the down content. (E-commerce News)

4. Antarctic E-commerce's revenue in the first half of the year reached 1.754 billion yuan. E-commerce GMV reached 16.714 billion yuan.

On August 26, Antarctic E-commerce released its 2022 semi-annual report. During the reporting period, the company's operating income was 1.754 billion yuan, a year-on-year increase of 5.59%; the net profit attributable to shareholders of listed companies was 175 million yuan, a year-on-year decrease of 29.00%; the net profit attributable to shareholders of listed companies after deducting non-recurring gains and losses was 154 million yuan, a year-on-year decrease of 31.02%; the basic earnings per share was 0.0748 yuan. Overall, the company's revenue growth during the reporting period was mainly due to the addition of agent categories of Time Internet OPPO's channel and the continuous deepening and optimization of Huawei's channel. (E-commerce News)

Internet news

5. Quark App Scan King announced that the function upgrade will support "offline mode"

According to August 26, recently, Quark App introduced the details of the upgrade of the function and technical improvement of the Quark Scan King. According to Huang Ruihua, head of Quark's visual technology, in terms of technology, Quark has broken through the technical bottleneck of traditional optical character recognition and introduced multi-mode algorithms into the field of text recognition for the first time, greatly improving the effects of formula recognition and handwriting recognition. The accuracy of printed text recognition is 99.99%, and the accuracy of handwriting text recognition is 98.5%+. (E-commerce News)

6. Suning.com & Midea Brand Festival: COLMO air conditioner sales growth reaches 170%

As of August 24, COLMO air conditioner sales during the brand festival increased by 170% year-on-year, while Central Integration reached 62%. During the Brand Festival, Suning.com and Midea jointly launched a number of landing exhibitions with urban characteristics in more than 20 cities including Nanjing, Guangzhou, Wuhan and Tianjin, covering hundreds of thousands of consumers. In addition, more than 10,000 Suning.com stores in China can provide consumers with one-stop home scenario solutions. (E-commerce News)

Cross-border newsletter

7. Dunhuang.com revised the rules for sellers' violation management to take effect on September 1

On August 26, Dunhuang.com issued a notice on the revision of the "Dunhuang.com Seller Violation Management Rules". The amendment to the rules was issued on August 25, 2022 and will come into effect on September 1, 2022. The announcement shows that the specific adjustment points are as follows: put the "general punishment measures" and "causes of violations" in the original policy content into the implementation rules, and integrate them into the policy "Dunhuang.com Seller Violation Management Rules" in the form of a link to make the policy clearer and clearer. (E-commerce News)

8. The Pinduoduo cross-border platform may be launched on September 1st and will be launched as an APP.

The seller's backend shows that the name of Pinduoduo's cross-border e-commerce platform is "Temu". Through the webmaster tool query, it was found that the domain name of Temu's domain name kuajing.pinduoduo.com itself has reached 12 years and 18 days. On August 1 this year, Shanghai Xunmeng Information Technology Co., Ltd. conducted a filing and update. This shows that Pinduoduo's cross-border e-commerce platform Temu will appear in the form of an APP and will be a channel for large-scale promotion efforts in the early stage. (E-commerce News)

9. Walmart opens the 32nd Central American distribution center in Mexico

August 26th news, recently, according to foreign media reports, Walmart opened the Villahermosa Perecederos distribution center in Tabasco, Mexico. The new distribution center will provide Mexico with about 1,200 direct and indirect jobs, part of the nearly four thousand jobs Walmart has created in Tabasco. Meanwhile, the new distribution center will not emit greenhouse gases due to technological innovations in refrigeration infrastructure, reaffirming Walmart’s commitment to becoming a renewable energy company by 2040. (E-commerce News)

10. Latin American e-commerce Mercado Livre cooperates with GOL to deliver the first cargo aircraft

August 26th news, recently, according to foreign media reports, Mercado Livre and GOL announced in April this year that the first cargo aircraft that cooperated with has been delivered and will be officially put into operation in September this year. Now the first Boeing 737-800 aircraft has been added to the Brazilian route, the other two will begin operations in the second half of the year, and the other three will be integrated into the fleet by the third quarter of 2023. The cargo aircraft operated by GOLLOG will be suitable for cargo transportation and will be customized in Mekerdo's iconic colors and GOL logo. The goal of fast delivery in Brazil by 80% is achieved. It is understood that all aircraft in partnership with Mercado Livre will have the company's logo and will be completed by GOL Aerotech. (E-commerce News)