As Taobao 315 approaches, what do sellers need to pay attention to?

　　The annual Taobao 315 is coming soon. Are you ready for sellers? What should sellers pay attention to during this crackdown? What will the platform do recently? Taobao 315's actions are getting stricter every year. At this critical moment, everyone must be vigilant and pay more attention. Many unnecessary troubles can be avoided.

　　1. This year, March 15, focuses on quality, quality is the first priority, and the strength exceeds falsehood. If there are fake products, high-quality imitation products, these points should be paid attention to: baby pictures cannot bring brand logos, even if they are p-shot; the text of customer reviews cannot involve the brand; the attribute brand can only be written in other categories; the title, SKU, and description cannot involve the brand; the same price is less than 40% and will cause system investigation; the reason for customer refund involves fake sales will also greatly increase the investigation; the price of the product is removed from the shelves and in the warehouse, there is a high probability that it will be found, so if you don’t want to take risks, you’d better delete it; the penalty for selling fakes this time is very strong, and points deductions are all small matters, and a large number of stores will be banned.

　　2. For random inspections, it is better to kill the wrong ones than to let go! The number of random inspections this year will increase significantly compared with previous years. Merchants first check your quality refund rate and pay attention to checking orders every day. Most of the orders inspected are two orders. Orders are placed separately, with the same address, and both are silent orders.

　　3. For food, health products, dairy products, etc., you must apply for a self-employed license and food circulation license in advance, and just go to the local area. Otherwise, the store will be closed if it is found. If it is a C store, the company's qualifications cannot be uploaded, and it must be personal.

　　4. In Tmall store, do not have psoriasis on the main picture, otherwise there is a chance that it will be removed from the shelves and ordered to modify it, and it will be deleted the second time.

　　5. If you have hot-selling products in store C, you must prepare a quality inspection report in advance, the sooner the better. More than 30% of hot-selling funds will be investigated and removed from the shelves due to quality issues. A quality inspection report is required to be uploaded. The earlier the quality inspection report is, the easier it is to file a complaint.

　　6. 3.15 Not only does the platform focus tightly, but the government departments such as the Price Bureau, Security Bureau, and Industry and Commerce Bureau attach great importance to it, and must submit work reports. If they are not done well in this special period, they will really lead to huge fines because they all have work tasks. So in the near future, you must check your store, price, description, tag, etc. to avoid unnecessary trouble caused by being found.

　　Having said that, we will work hard and follow the rules in accordance with the rules. No matter how Taobao is caught or how to check it out, what are you worried about? The rules are simple, but it is not easy for your store to always abide by the rules.

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