Taobao operation is fatal mistake, and once you make it, it will be difficult to turn around again

　　Taobao has many marketing methods, and different stores have different methods, but the final focus is nothing more than five major points: search traffic, unit customer price, conversion rate, ROI, and repurchase rate. The ultimate goal of operation is basically to improve data in these aspects.

　　At the same time, Taobao operation requires several processes to be planned, organized, implemented and controlled properly, so it is not that easy to do a good job of operation. If there are a few details in Taobao operation, you will lose all your money. So what are the fatal mistakes in Taobao operations? Today we will talk about how to avoid these.

　　1. Taobao operation skills copying others' skills

　　Making money is something that everyone hopes for, so for some people who don’t like to think and don’t like to think, making money may become further and further away from them. Why do you say that if you don’t like to think or think, even if you have a great master who teaches you methods and techniques and you don’t use them in accordance with your actual situation, then this method and technique will have no effect. For example, if the master teaches you how to choose words, but in order to save time and effort, you directly copy other people's titles, the final result is to make wedding dresses for others, and the sales of your own products are getting worse and worse. So don’t think about reaping benefits, and find the most suitable keywords and titles based on your own situation.

　　2. Taobao operations are not "doctors", but more like "nutritionists".

　　Doctors can treat you when they are sick, and nutritionists try to condition you a good body so that you can avoid getting sick. Taobao operations are more like nutritionists, trying to make the store a healthier store, rather than treating it when the store is full of loopholes and is terminally ill. If the product is not good, no matter how good the operation is, it will be difficult to obtain good sales and conversions.

　　3. Taobao operation puts the cart before the horse

　　Why put the cart before the horse? More people pay attention to the conversion rate, but no matter how high the conversion rate is, it is useless if you don’t have traffic, so you must first get as much traffic as possible. As long as you have traffic, consider whether the traffic is accurate, how can you make the traffic more accurate and achieve high conversion.

　　4. Taobao operation data is missing

　　Data reflects the effect of the product, whether there are any aspects that need to be optimized, feedback on the effect of promotion activities, etc. If you do not pay attention to the data and let it develop, then Taobao operations will have no evaluation standards and will not achieve the expected results at all.

　　In Taobao operations, we need to avoid the above four wrong methods. For operations, every step must be taken correctly. If you are not careful, you may lose everything. Therefore, operations not only focus on skills, but more importantly, we need to learn operational knowledge.