Morning news: 1. The e-commerce GMV of ByteDance’s Douyin platform reached US$208 billion last year; 2. Xiaohongshu canceled the brand mark to weaken user advertising perception; 3. Shopee and Seed Fund Seeds reached a cooperation; 4. Alipay’s “Five Blessings” officially started: tens of thousands of people have gathered quickly; 5. eBay Tag: New USPS prices will be launched on January 22, 2023...

The third largest school in the e-commerce industry is the "Mao Ri School". The Mao Ri School focuses on the premium of products and brands, emphasizing the higher average gross profit margin, most of which belong to self-operated brands, and only about 20% of merchants belong to Mao Ri School. There is only one way to play at low prices, and there are N ways to play at high prices (high gross profit margin).

I have been starting a business for 15 years, and it is not painful to do management in these three years. The first 10 years have been very painful, which has inspired me to think and accumulate some management information.

I once helped a member who made photography equipment. He was a third-level agent and was almost killed by the brand. If a product is sold for 1,000 yuan, the brand can sell 600-700 yuan. First-level and second-level agents can even be sold cheaper. I asked him to shape the product and turn it into a service. For example, if you buy a product, you can teach you photography and take photos, and even establish a photography enthusiast community in the same region, so that you can meet more people with similar interests... and so on add 5 value.

So what is the fundamental reason for the high traffic cost? It’s because the traffic is not in my own hands! And what is the way out for traditional e-commerce? Not anywhere else, it is to immediately build a bridge of information communication between yourself and consumers based on existing customer resources, form a chain of trust relationships, and open up the next growth curve for the company.

​Evening News: 1. Suning.com released the merchant renewal standards for 2023; 2. Three Squirrels: During the New Year Festival, they established live streaming cooperation with leading experts such as Guangdong couples and Crazy Little Brother Yang; 3. 1688 Industrial Products released four major trend support plans; 4. Crazy Little Brother Yang established Xiaomang Culture Media Company; 5. The CEO of McDonald's said that employees will be laid off in 2023... Lao Gao provides everyone with the latest and most valuable Internet and e-commerce information every day.