How can a third-level agent escape the "pressure" of the brand?

1. Make services, not just products

I once helped a member who made photography equipment. He was a third-level agent and was almost killed by the brand. If a product is sold for 1,000 yuan, the brand can sell 600-700 yuan. First-level and second-level agents can even be sold cheaper. I asked him to shape the product and turn it into a service . For example, if you buy a product, you can teach you photography and take photos, and even establish a photography enthusiast community in the same region, so that you can meet more people with similar interests... and so on add 5 value.

"Because the price of the product is just a reflection of value. Value is not only the product we see. You can increase the added value, but also design the added value. The overall value of the product will increase, not just the goods."

Product making must be a combination of virtual and real. Bosses can design more than 3 added value for their products and think about this issue carefully. This is very important. Product + service will increase the price . Business is such a game.

Let’s deduce cognitive thinking. What we give customers is value, not just products, but products are just part of value. For example, if you sell fishing rods, if you only sell fishing rods, you will definitely encounter a lot of market competition. But if you not only sell fishing rods, but also sell the service value behind the products, then your business will come to a dimension.

When you think with this value logic, it will be easier for you to design more business models.

The future business trend is to provide services. Now is an era of oversupply of products. Everyone must be clear about the era of oversupply of products. Services must be designed. Services can be priced, but not priced.

The cost of producing a product includes materials, energy, rent, water and electricity, etc. These are all calculating, but the service is difficult to calculate.

For example, in our Golden Crown Club, the value I give you is to be a brother for life. Who can define the cost? Only I can define it myself, not others.

This is the brand. So if you want to build a brand, you have to learn Chinese studies and philosophy. Virtual things are the most useful.

2. Circle determines cognition

Let’s talk about the circle. A person’s circle determines cognition, and cognition determines the size of his career. A good choice will meet different people and excellent people. This is also the reason why Meng's mother moved three times. Meng's mother is choosing a circle. A bad environment will definitely bring bad luck, and a good environment will definitely bring good luck.

Just imagine, an e-commerce boss is always brushing orders around him. He will doubt whether he is abnormal. This is the influence of the circle. This is why a good circle is so valuable. A good circle gives people righteousness and brings good luck . Of course, a good circle also needs everyone to maintain it together.

3. What you will be buying in the future

Ten years ago, we will be competing for traffic, and in the next ten years, we will be competing for repurchasing.

This is an obvious cost calculation. Just imagine, if you invest 10 million in market traffic acquisition this year, but your repurchase rate is only 5%, it means that 95% of the investment has been lost, and you will continue to invest next year. If this cycle goes on, nothing will be left in ten years.

Those who do not plan the overall situation are not enough to plan a field. If a company does not consider the long-term, it will not even be able to do well in the present. Some time ago, I chatted with the leaders of Hangzhou. I asked why Hangzhou is so congested. The leaders said that they had never considered Hangzhou to develop so fast ten years ago. They were positioned as tourist cities and made the road very narrow, but now they can no longer be wide.

If companies do not consider the long term, they will fall into this situation, so I suggest that everyone should try their best to figure out what is the most important thing in the next three, five or ten years, and what they want to become . This is very critical.