#Laogao E-commerce Newsletter# [E-commerce Morning News on December 25] Alibaba Fresh increased its investment in new retail Yiguo Hema, all opening up the full link; the global corporate "innovation" list was released: Facebook ranked first, Alibaba ranked ninth; Nike announced Tmall Double 11 performance: driving global digital channels to speed up by 41%; Yunda Express launched the "168 large items" service; Mogujie CEO Chen Qi responded that employee options were diluted: the option pool can grow by itself every year...

#Laogao E-commerce News# [E-commerce Evening News on December 24] Pinduoduo regulates merchant credit: those with serious breach of trust refuse to settle in again; Taobao Global Shopping: Those who fail to meet brand awareness indicators will be cleared; 60 Tmall stores in Hangzhou bring "warmth" to outdoor workers; Xianyu Youpin announced the access rules: they must be enterprises to settle in; Ma Huateng: "Internet+" is entering the second half, and the traffic dividend is coming to an end...

#Laogao E-commerce Newsletter# [E-commerce Morning News on December 24] Taobao C-store electronic business license was officially born! It is the first in the country; RT-Mart takes over Auchan, and may open up the backend and unify procurement and management; Yonghui launches its own brand "Yonghui Preferred", with a total of nearly 300 SKUs; Ministry of Transport: It is urging ofo to open up channels for withdrawal and mortgage refunds and accelerate the progress of online debt refunds; WeChat version 7.0.0 update: Added "Moment Video" and "Good Look" button for the official account article...

The hot-selling products are something that big sellers and small and medium-sized sellers will strive for. For small and medium-sized sellers, it is even more necessary to create a hot-selling product to drive profits and revitalize the store. Looking at the entire Taobao store, the product structure of small and medium-sized sellers is not outstanding, and the product itself does not have much obvious advantages. How to break through under the fact that there are more homogeneous products? A lot of traffic has been introduced online now, and the premise of popular products is traffic. So in the early stage, we must consider the continuous progressive optimization of hot products.

There are many traffic entrances on Taobao’s homepage, among which “Daily Good Store” is also one. Unlike the traffic entrance you may like, the Daily Good Store recommends high-quality stores for consumers, so the benefits are also very obvious. This can be that the store quickly establishes its own brand words, relying on brand words to obtain a large amount of natural search traffic and obtains better natural rankings. What you may want to know is how Taobao displays it according to consumers' needs. This is what we will talk about in detail next, how to rely on store labels to obtain daily good store display opportunities, so that stores can be displayed on the Taobao homepage to consumers in need. At present, daily good stores can also display videos, and merchants can fully display store products through videos.

Creating hot products is a goal that every Taobao seller wants to achieve, because the emergence of a hot product in the store can bring many benefits to sellers, both traffic and sales will increase. Its sales must be very large and can bring a lot of profits to sellers. Secondly, the traffic of popular products is continuous and very large.