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Tips for optimizing hot products on Taobao

2018-12-24

  The hot-selling products are something that big sellers and small and medium-sized sellers will strive for. For small and medium-sized sellers, it is even more necessary to create a hot-selling product to drive profits and revitalize the store. Looking at the entire Taobao store, the product structure of small and medium-sized sellers is not outstanding, and the product itself does not have much obvious advantages. How to break through under the fact that there are more homogeneous products? A lot of traffic has been introduced online now, and the premise of popular products is traffic. So in the early stage, we must consider the continuous progressive optimization of hot products.

  Taobao wireless traffic is the key, and it also means analyzing the market needs and competition. Similar purposes must be compared well and pay attention to the details. Everything you do requires the right time, place, and people, so we can look at it through Alibaba's big data. The starting time, growth time of the product at this time is related to which period of the explosion period. We must do a basic job before the baby is put on the shelves and seize the best opportunity! Then we must formulate in advance to prepare for new products in the next quarter. The new products will take a long time before they can be launched online, so we can run for better styles in advance. Of course, the quality must be passed, and it can be launched on the shelves when the time comes.

  Secondly, Taobao SEO optimization is also very important, mainly focusing on optimizing the main image click rate of the product, as well as the time and jump rate of visitors staying at the product, and the product details page conversion rate. Secondly, search keywords and titles also need to be optimized. When combining titles, do not have space numbers or other in the middle, and do not pile up keywords. When combining keywords, you can use category words, attribute words, applicable people and other words as important search terms entrances for the title. The timing of listing is to be well grasped, which will be of great help to SEO, can bring more traffic to the store, and can also win more favorable recommendations for babies.

  Product details are also important, which can help buyers easily solve any problems during the shopping process, so that shopping is very easy. The store positioning and layout must also be clear, so that buyers can choose other treasures more favorably, and it is very helpful to use hot products to increase the total sales of the store. When a buyer wants to understand the product, he will first consult with the customer service. Of course, this customer service must be smart, understand the product, and be enthusiastic and thoughtful in service. This is also basic and more important. I believe that I will definitely have half of the success by doing so much.


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