June 15th E-commerce Morning News

　　#Laogao E-commerce Newsletter# [E-commerce Morning News on June 15] The "Intangible Cultural Heritage Hall" in 11 provinces and cities settled in Pinduoduo; WeChat launched "group shops", and group owners can sell goods; Wizard Finance responded to the announcement of B station: the two parties have not established a contractual relationship and are willing to assume corresponding responsibilities; Toutiao won the land of Shenzhen's "China's Most Awesome Street" for 1.082 billion yuan: 17,000 yuan per square meter; the new cross-border e-commerce supervision method has started pilot...

　　E-commerce newsletter

　　1. Tmall 618: The live broadcast of home appliances 3C brands has doubled, and 3D shopping has driven the conversion to increase by 150%

　　This year, the broadcast rate of Tmall 3C home appliance brands increased sharply. In the first week of the big promotion, the broadcast rate of merchants in industries such as home appliances, computers, and mobile phones increased twice. More than a dozen 3C home appliance brands such as Xiaomi, Honor, and Haier have applied 3D shopping technology in the first batch. Among them, Haier's high-end brand Casarti will integrate live broadcast and 3D shopping, with a conversion rate increasing by 150% month-on-month in May. Following Huawei, the transactions in official Taobao live broadcast rooms of brands such as Haier, Suning, and Honor have also exceeded 100 million. (Europe)

　　2. The "Intangible Cultural Heritage Hall" in 11 provinces and cities settled in Pinduoduo

　　Yiouxun, the first "Intangible Cultural Heritage Shopping Festival" of Pinduoduo officially opened on June 13. This "Intangible Cultural Heritage Shopping Festival" is a large-scale intangible cultural promotion and inheritance activity hosted by Pinduoduo under the guidance of the Intangible Cultural Heritage Department of the Ministry of Culture and Tourism. Pinduoduo has joined hands with eleven provinces and cities including Sichuan, Hunan, Anhui, Shandong, Jiangxi and other eleven provinces and cities to launch local "Intangible Cultural Heritage Museum". More than 500 intangible cultural heritage products including Jingdezhen porcelain, Anhui rice paper, Hunan Hunan embroidery, Sichuan porcelain-body bamboo weaving and other porcelain-shaped bamboo weaving are all launched. Search for "Intangible Cultural Heritage" and "Intangible Cultural Heritage Shopping Festival" in Pinduoduo to enter the special page. (Europe)

　　3. Dior settled in Tmall and opened its first official flagship store

　　36Kr learned that on June 14, Dior, which just launched the new Bobby handbag series, entered Tmall in a low-key manner and opened the "official only Tmall flagship store". The flagship store homepage shows that many brands will open grandly at the end of July. Dior's celebrity products, Miss Dior perfume series and Liyan Blue Gold Lipstick, are among the first-screen promotions in the store. (36Kr)

　　4. WeChat launches "Cluster Shop", group owners can sell goods

　　WeChat has launched a function called "Qun Xiaoshang". Quun Xiaoshang is a new shopping method designed by Tencent Xiaoepinpin for Tencent WeChat group. It can buy things with everyone in the group of relatives, friends, colleagues and classmates, and red envelopes will be returned. The opening entrance of "Qun Xiaoshang" is in the mini program of "Xiaoe Pinpin". The opening step is to share the opening entrance into the WeChat group, and then after the members in the group click on the link, they can successfully open the group store. (Tech Planet)

　　5. Vipshop joins hands with Fanxiang Life Live Sale

　　36Kr learned that on June 15, the "Vippshop 615 Fanxiang Live Mid-Year Sale Festival" will kick off at Vipshop headquarters. 16 anchors from the Fanxiang Life Platform selected global brand products for the audience on the spot. Fanxiang Life launched the innovative model of "full network cps + live broadcast" in April this year. This is the first cooperation between Vipshop and Fanxiang Life in the live broadcast field. Since then, Fanxiang Life's full-region live broadcast business will be fully opened one after another. (36Kr)

　　Internet Information

　　6. Tracking of Luckin Falsification Case: The Ministry of Finance’s on-site inspection phase ends and is to be punished

　　According to media reports, new news has been heard in the investigation of Luckin Coffee fraud case, which has attracted much attention from the market. The reporter learned from people close to the regulatory level that the on-site inspection of Luckin Coffee financial fraud case by the Ministry of Finance has ended, and the relevant report is currently waiting for higher-level approval. According to the reporter, the current investigation by Chinese regulators on Luckin Coffee is mainly led by the Supervision and Evaluation Bureau of the Ministry of Finance. (First Financial Daily)

　　7. Wizard Finance responded to the announcement of B station: The two parties have not established a contractual relationship and are willing to assume corresponding responsibilities.

　　The well-known UP owner "Witcher Finance" announced that it will withdraw from B. Bilibili. Bilibili responded that he hoped that Wizard Finance would withdraw its statement of withdrawing from B. Otherwise, it would file a lawsuit and the "Witcher Finance" account has been frozen. In this regard, Wizard Finance also issued a clarification note on the announcement of B station in the early morning of this day. Wizard Finance stated in the announcement that as of this time, the two parties had not actually signed an agreement (legally speaking, no contractual relationship was established). Wizard believes that the relevant agreement has not taken effect, but it is just a certain fact that Bilibili tried to cause the agreement to be signed. The wizard also said that he would use legal procedures to provide evidence whether the agreement takes effect and the relevant responsibility determination, and was willing to bear the corresponding responsibility. (IT Home)

　　8. Chengdu: Avoid overseas shopping and purchasing goods in areas with severe epidemic situations abroad

　　The Chengdu Health Commission issued the "Personal Protection Tips for Normal Prevention and Control Situation of the New Coronavirus Epidemic". It is worth noting that it mentioned that citizens should avoid overseas shopping and purchasing goods in areas with severe epidemic situations abroad. The relevant documents issued by Chengdu are also the first provincial capital city in China to provide tips on purchasing (purchase agents) products in areas with severe epidemics. At the same time, Chengdu also mentioned in the "Tip" that if citizens purchase fresh products through e-commerce, micro-business and other channels, they should not bring them indoors if the express packaging is not disinfected. They should wash their hands in time after contacting the outer packaging and fresh food. (IT Home)

　　9. Toutiao won the land of Shenzhen’s “China’s Most Awesome Street” for 1.082 billion yuan: 17,000 yuan per square meter

　　On the afternoon of June 12, the website of Shenzhen Land and Real Estate Trading Center announced that byteDance's wholly-owned subsidiary Shenzhen Toutiao Technology Co., Ltd. sold a commercial land in Yuehai Street, Shenzhen for 1.082 billion yuan. Nanshan Yuehai Street is known as the "most awesome street in China." It is reported that the above-mentioned land area is 4091.88 square meters, the land use period is 30 years, the starting price is 1.082 billion yuan, the floor price is about 17,300 yuan per square meter, and the bidding deposit is 261.4 billion yuan. In the end, Shenzhen Toutiao Technology Co., Ltd. won the land with a reserve price of 1.082 billion yuan. (IT Home)

　　Cross-border e-commerce

　　10. Pilot program of new regulatory methods for cross-border e-commerce

　　According to the recent announcement issued by the General Administration of Customs, the General Administration of Customs will carry out pilot projects on new cross-border e-commerce export supervision methods in 10 customs including Beijing Customs, Tianjin Customs, Nanjing Customs, etc., which will be implemented from July 1. Specifically, the 10 customs piloted will add two new customs supervision methods, with the codes "9710" (referred to as "trans-border e-commerce B2B direct export") and "9810" (cross-border e-commerce exports overseas warehouses). (Shanghai Securities News)

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