[Important Notice] Taobao will clear the zero-out of points and deduct points from illegally, and it is difficult for merchants to "turn over" their counterfeit sales?

　　According to December 25, less than a week will be left in 2016. For some Taobao sellers, this means that the annual "violation and zeroing" plan is coming soon. Which sellers can "re-behave"? Which sellers still want to "maintain the original judgment"?

　　It is understood that at 24:00 on December 31, each year, Taobao will implement different zeroing plans based on different violations and deduct points. Among them, the illegal deductions include general illegal deductions, serious illegal deductions (excluding the sale of counterfeit goods), and illegal deductions for counterfeit goods.

　　Regarding general violations, Taobao has always adopted a policy of "all pardons", and all general violations in 2016 will be cleared.

　　For serious violations of the rules other than selling counterfeits, Taobao has adopted the practice of clearing all points less than 48 points, and not clearing all points for those with 48 points or above, and maintaining the status of the account seizure.

　　If the merchant has been judged to be sold for counterfeit by Taobao, another solution will be adopted, and a judgment needs to be made based on the deductions in 2015.

　　Assuming that the merchant’s illegal deductions for counterfeit goods have been cleared at the end of 2015, if the points deductions for counterfeit goods have not reached 24 points in 2016, all of them can be cleared; if the points deductions have reached 24 points but are less than 48 points, 24 points will be included in 2017; if 48 points or more are reached, the zero will not be cleared and the account sealed status will be maintained.

　　Assuming that the merchant’s illegal deduction of counterfeit goods at the end of 2015 is included in 2016 with 24 points, if the new deduction of counterfeit goods is not reached 24 points, all of them can be cleared; if the new deduction of points has reached 24 points or more, that is, the cumulative deduction of points has reached 48 points or more, the zero will not be cleared and the account is sealed.

　　A picture helps you understand the plan to clear the points for violations:

　　The full text is as follows:

　　Dear sellers:

　　According to the provisions of the Taobao Rules on clearing points for illegal deductions (view rules), the illegal deductions will be cleared on December 31 of each year.

　　The 2016 Taobao illegal points deduction will be cleared at 24:00 on December 31, 2016 according to the following plan:

　　1. Points deducted in general violations

　　All general violations in 2016 will be cleared at 24:00 on December 31, 2016. However, the node processing or other violation handling measures being carried out will continue to be implemented until the violation handling expires and the exam is passed.

　　2. Serious violations of points deducted (excluding counterfeit goods sold)

　　1. All those who have serious violations in 2016 (except for selling counterfeit goods) with less than 48 points will be cleared at 24:00 on December 31, 2016. However, the node processing or other violation handling measures being carried out will continue to be implemented until the violation handling expires and the exam is passed.

　　2. If the points deducted in serious violations in 2016 (except for selling counterfeit goods) have reached 48 points or more, they will not be cleared and the account will be sealed.

　　3. Deduct points for illegal sale of counterfeit goods

　　According to the rules for illegal deduction and zeroing for counterfeit goods, the logic for illegal deduction and zeroing for counterfeit goods sold in 2016 is as follows:

　　1. Those who have illegal deductions for counterfeit goods at the end of 2015 have been cleared:

　　1) If the points deducted for selling counterfeit goods in 2016 are not deducted by 24:00 on December 31, 2016, the zero will be cleared at 24:00 on December 31, 2016. However, the node processing or other violation handling measures being carried out will continue to be implemented until the violation handling expires and the exam is passed.

　　2) If the points deducted for selling counterfeit goods in 2016 have reached 24 points but less than 48 points, 24 points will be included in 2017. The node processing or other violation handling measures that are being executed will continue to be implemented until the violation handling expires and the examination can be lifted.

　　[Warm reminder] If your new counterfeit goods sold in 2017 is less than 24 points, all your illegal deductions for counterfeit goods sold will be cleared at 24:00 on December 31, 2017; if your new deductions are 24 points or more, you will face the handling of seizure of your account.

　　3) If the points deducted for sale of counterfeit goods in 2016 have reached 48 points or more, they will not be cleared and the account will be sealed.

　　2. At the end of 2015, the points deducted for counterfeit goods were counted as 24 points in 2016:

　　1) If the points deducted for new counterfeit goods sold in 2016 are not as high as 24 points, they will be cleared at 24:00 on December 31, 2016. However, the node processing or other violation handling measures being carried out will continue to be implemented until the violation handling expires and the exam is passed.

　　2) If the points deducted by new counterfeit goods sold in 2016 have reached 24 points or more, that is, the total amount has reached 48 points or more, the zero will not be cleared and the account will be sealed.

　　Regarding the handling of violation complaints:

　　For illegal points deductions caused before December 31, 2016, you can still file a complaint in accordance with Taobao regulations, and Taobao will continue to handle them. If you make a complaint successfully after the illegal score is cleared, the corresponding penalty will be revoked, and the corresponding violation score will be deducted from your 2016 violation score and implemented in accordance with the above-mentioned violation clearance plan; if the complaint is not successful, the illegal score will be calculated in 2016 and implemented in accordance with the above-mentioned violation clearance plan.

　　In order to avoid affecting your normal operations, for the current violations that have been generated, it is recommended that you try to initiate a complaint before December 31, 2016, and Taobao will assist in handling it as soon as possible.

　　Regulations on marketing activities: (View the rules)

　　The restrictions on marketing activities will not be cancelled with the illegal deductions at the end of 2016.

　　[Example] A seller was deducted 12 points for false transaction violations on December 30, 2016. Although the 12-point score will be cleared at 24:00 on December 31, according to the marketing rules of "sellers and products who have been deducted points for illegal transactions but have not reached 48 points, 90 days will be restricted from participating in marketing activities from the date of the penalty taking effect", the seller can still only register for marketing activities starting from March 30, 2017.

　　In response, some netizens said, "The new year has a new beginning, don't violate the rules anymore." Netizen "Amy Little Woman" said, "Try to build your own brand slowly. If you still focus on imitation brands, the store will be closed."

　　Thank you for your attention and support to Laogao Crown Club . Please indicate the source for reprinting by Xuanming Network www.shxuanming.net