There are many traffic entrances on Taobao’s homepage, among which “Daily Good Store” is also one. Unlike the traffic entrance you may like, the Daily Good Store recommends high-quality stores for consumers, so the benefits are also very obvious. This can be that the store quickly establishes its own brand words, relying on brand words to obtain a large amount of natural search traffic and obtains better natural rankings. What you may want to know is how Taobao displays it according to consumers' needs. This is what we will talk about in detail next, how to rely on store labels to obtain daily good store display opportunities, so that stores can be displayed on the Taobao homepage to consumers in need. At present, daily good stores can also display videos, and merchants can fully display store products through videos.
The basic requirements for the video are shown in the figure:
Video content requirements
The core content of the video should be related to one store, and at least one store product appears.
Placement: Taobao app-the waterfall flow of the Daily Good Store tab (fourth location)
Content rules
1. The store story around the store, the story of the core characters of the store (the core characters can be: the store owner, designer, founder, well-known organization/IP of the store, representative users, etc.), store-specific technology, or other store-specific characteristics: store owner interview video, store owner tells the story; store itself story (documentary); store creation story interpretation; street interview type; animation
2. Reviews, tutorials, information
The above types of videos are displayed around the representative products or product groups of this store (referring to a single or multiple products that represent the common characteristics of more than 50% of the products in the store)
Comparison 1: About 50% of the products in a store are chocolate, so the video can be developed around single or multiple chocolate products.
Comparison 2: A store sells chocolate, but only a small amount. Other products are different snacks. The video must revolve around the theme of "snacks" and must not revolve around the theme of "chocolate".
Taobao Daily Good Store Short Video Distribution Rules:
Upload: Upload Taobao short videos (Taobao short videos - industry) - Make five required classification words (tick one each) - Note: Select "Shop" under the column.
Daily distribution: After the review is passed, if the store in the video (automatic backend matching) and the video comply with the rules of the daily good store, the product can be automatically distributed after +1;
Exclusive (10 cards) distribution: After the review is approved, such as the store in the video (the store in the exclusive pool automatically matches the backend) and the video content (the video type meets the 5 exclusive types), the product can be automatically distributed after +1;
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