Creating hot products is a goal that every Taobao seller wants to achieve, because the emergence of a hot product in the store can bring many benefits to sellers, both traffic and sales will increase. Its sales must be very large and can bring a lot of profits to sellers. Secondly, the traffic of popular products is continuous and very large. So this is also the purpose of Taobao sellers' eagerness to create hot products for their stores. It is not easy to create a Taobao hit, there are many factors and techniques involved, so how to formulate a promotion plan for creating a hit hit hit?
1. When large-scale activities are carried out on the entire platform, the e-commerce platform will warm up one month in advance. Therefore, everyone needs to warm up during the promotion. You can send it via coupons, text messages or WeChat. Waiting for the target user to participate in this kind of warm-up activity, sellers with their own WeChat customer base can directly warm up the activities of related products in the group.
2. The purpose of operating such activities is to obtain relevant basic sales data and evaluation content of related products, and of course, to improve the ranking of babies. At this time, you also need to optimize basic data related to your baby, such as optimizing Taobao title keywords, detailed pages and evaluation optimizations, so that your baby can get more natural traffic.
3. Taobao has more basic traffic after basic free traffic. At this time, you need to use tools on the platform to expand promotions to attract more traffic and conversions for your baby. Paid tools provided on the platform include direct trains, Taobao customers, exercises, etc. Sellers can choose relevant payment tools as needed.
4. Of course, if you encounter large events on the platform during this period, this is a rare opportunity to help you complete the explosion of the explosion faster.
Here I would like to remind sellers who are about to create hot products that the hot products you are about to create need to have a relatively large inventory and report the event in advance. Imagine if you sell this product hot, but suddenly out of stock after halfway through the sale, and the supply cannot keep up, it will cause a great loss of intentional buyers. Then so much effort and preparation will be in vain.