E-commerce platforms such as Tmall, JD.com, and Kuaishou have successively locked this year's pre-sale time to 8 pm on the 20th, which can be called the "golden time". Consumers do not need to stay up late and go to work with dark circles. At the same time, the threshold for order reduction is further reduced. Consumers only need to shop in the most comfortable state to achieve "shopping freedom".

Double 11 pre-sales have officially begun this week, and merchants have entered the sprint stage. So what are the characteristics of this year's Double 11? Let’s start with the gameplay of Double 11. This year, just like last year, Tmall has released 10 merchant support measures and 4 new measures to see the true face.

Morning News: Three Squirrels: Net profit attributable to shareholders in the first three quarters was 442 million yuan, a year-on-year increase of 67.35%; Tmall Double 11 pre-sales started Li Jiaqi and Weiya's live broadcast room exceeded 200 million; Juyue Express promised that the full refund was not reached for a limited time in Double Eleven; and Indian social e-commerce platform CityMall negotiated to raise about US$70 million in new funds; China's retail listed companies revenue rankings in the first half of 2021: JD.com first, Alibaba second...

Laogao E-commerce Club has held many class meetings, and many classes have their own class names. Today I want to introduce to you the "Tianji Pavilion". The "Tianji Pavilion" can be said to be hidden and hiding dragons and tigers. Every boss has a good background, let's see.

Evening information: The icon at the top of the Taobao App homepage has changed to "Get pre-sale at 20:00 tonight"; the new fresh food categories and ordinary food products released by Kuaishou e-commerce; WeChat Pay officially launched a brand video account; Best Buy launched the "Black Friday" promotion event; AliExpress provides Chinese sellers with Russian overseas warehouse rebate subsidies...

Morning news: JD.com’s district acquisition and merger into Jingxi Pinpin; Xiaohongshu said it resolutely cracked down on cheating of gray and black products on behalf of others; Amazon Israel Station: Free delivery service can be enjoyed for orders over US$49; Nanchang’s first cross-border e-commerce China-Europe Express train was launched; Zhejiang Province’s express delivery business volume exceeded 16 billion pieces in the first three quarters of 2021, up 35.9% year-on-year...