Add another 4 new measures! The Double 11 battle is coming, and Tmall Taobao’s policies are favorable. Are merchants ready?

      Double 11 pre-sales have officially begun this week, and merchants have entered the sprint stage. So what are the characteristics of this year's Double 11? Let’s start with the gameplay of Double 11. This year, just like last year, Tmall has released 10 merchant support measures and 4 new measures to see the true face.

Ten business support measures

      As early as September 14 last month, Tmall released ten merchant support measures for Double 11, and launched the registration for Double 11 merchants on September 15.

      This year, Tmall has made the greatest subsidy for merchants of all sizes. It is said that it has upgraded the "Super Consumption Rebate" event, subsidizing 1 billion yuan of Alibaba Mom promotion red envelopes. After the merchant signs up to participate in the event, he can obtain additional red envelope subsidies for effect advertising after completing the consumption target value of the corresponding product. A single merchant can reach a maximum of 10 million yuan.

      Upgraded with the "Tianhe Lian Investment Incentive Mechanism", Tianhe Traffic Coins can be exchanged for Alibaba Mama's general red envelopes, and a single merchant can be exchanged for up to 10 million yuan. Taobao small and medium-sized merchants and specialty merchants can obtain Alibaba Mama's general red envelopes in proportion, totaling 300 million yuan.

      In addition to Tmall, Taobao also has actions. Taobao Alliance’s Double 11 full cycle will subsidize 1 billion commissions, and the focus will be on the Double 11 pre-sale period . Special subsidies will be provided for all pre-sale products participating in the Taobao Alliance. The maximum profit of Taobao customer promotion can reach 160%. As for the sale period, a commission double plan was launched, with a commission subsidy of up to 5% of the product price that participants can add.

      This year's Taobao APP homepage launches a first-level live broadcast channel, providing merchants with more free public domain traffic. Alibaba’s mother released Wanxiangtai, which has achieved intelligent marketing across the region. All merchants have 0 thresholds for use, covering more than 30 business target scenarios, and an average of 20% improvement in business efficiency for merchants.

      At the same time, the Double 11 grass planting period was launched on October 1st, creating high-quality content for merchants at tens of millions of times, providing free public domain traffic throughout the Double 11 cycle, upgrading shopping cart supporting facilities, and improving grass planting conversion efficiency.

      Tmall merchants can receive a pre-sale and repayment financial service of 10 billion yuan, which means that after consumers pay the deposit, the merchant can recover the payment in advance in proportion, and can collect the payment about 20 days in advance.

      Not only that, the platform also provides credit loans for stocking in advance on Double 11, and Tmall merchants can get a minimum interest discount of 40% from August to October . The merchant’s return freight insurance premium for a single order can be as low as 1 cent and is valid throughout the year.

      It can be said that these ten measures are full of sincerity!

4 new measures to increase

      Tmall's 4 new merchant measures to increase investment in Double 11 were released on October 15, with the purpose of helping merchants sell Double 11, just like 10 new measures.

      Some media online have disclosed these four new measures - launching a green venue for the first time, upgrading charity babies, free early payment service, free traffic reward merchants' self-broadcasting, etc.

      The first time the green venue was launched was during Double 11. Green products can be applied for identification certification and put on the shelves in the green venue, and then Tmall will provide marketing resources and attract consumption.

      Upgraded charity treasures are the annual charity merchants and charity treasure products that can obtain exclusive logos and then be published for more people to see.

      Free advance payment refers to different services in two different time periods. The first time period is from October 20-31. Tmall pre-sale merchants can use the manual payment service for early payment. As long as the consumer places an order, the merchant can receive the payment in advance.

      The second time period is from November 1 to 30. Taobao and Tmall merchants can use the early payment service for free. As long as the merchant ships the goods, the payment can be recovered in advance, and there is no handling fee. Merchants have free zero-payment period.

      Free traffic reward merchants will broadcast their own broadcasts, which means that from October 20th to November 11th, Tmall will push free traffic rewards to merchants that have started broadcasting for the first time and merchants that have completed the target challenge plan, with a maximum of 500,000 traffic coupons.

What are the live broadcast rooms for top stream Double 11?

      On the one hand, there is strong support from the platform, and on the other hand, merchants are preparing in full swing. It is still unknown how Double 11 will be like this year. However, there are some remarks online that this year's Double 11 is a turning point, and from then on, it will go all the way downhill and towards loneliness.

      The reason is also very simple. Live broadcast has impacted Double 11, changing the meaning of Double 11. In the live broadcast room of top anchors, the discount is also comparable to Double 11. Pinduoduo, which has risen in recent years, has also allowed consumers to buy the price that only Double 11 has at the usual price.

      Double 11 is no longer the same as before. The addition of rising stars Douyin and Kuaishou has more or less impact on Taobao, Tmall, and JD.com, which participate in the competition. These platforms also have their own advantages and the traffic is equal.

      No matter what platform it is, the traffic is always concentrated in the hands of top anchors. Taking Li Jiaqi and Weiya as examples, the live broadcast rooms of these two will be broadcast soon tomorrow (October 20). As early as early October, the product list of Li Jiaqi and Weiya Double 11 live broadcast rooms had already spread online.

      Just yesterday, October 18, Viya added 62 new products in her live broadcast room, and a total of 472 new products have been updated. Li Jiaqi’s Double 11 live broadcast room also has more than 400 products, which is said to be twice as high as 618! Most of the products in the Double 11 live broadcast room of these two people are cosmetics, skin care products, daily necessities, food, etc. When these top anchors play Double 11 more and more, live e-commerce will eventually overshadow traditional e-commerce. Let us wait and see!