Recently, the No. 1 Sister of Hongqiao has become popular, and it is very popular. Not only are the people who eat melons and marketing accounts watching, but the celebrities also expressed their attention. But how did a little-known and strange woman like Hongqiao No. 1 Sister play hot searches and embark on the road of a prosperous Internet celebrity?
Today I will do a small analysis to give a reference to the inspirational boys, girls, uncles and aunts who are inspiring to become internet celebrities.
Step 1: An opportunity to appear in front of the public, a springboard
Without the star Yuan Chengjie, no matter how "connotation" the number one sister from Hongqiao has, no matter how outstanding she is, she will not be able to appear in public. Nowadays, entertainment news is flooding, without a basic exposure, and it dies before it even appears. This is also a well-known obstacle for most Boys who are inspiring to become internet celebrities.
So, it is important to find a good exposure platform. You must not be too unpresent, and you must be natural and not artificial.
Step 2: Show your "deep connotation" to the public
Only by exposure can you become an internet celebrity. Otherwise, if you buy a hot search, wouldn’t you become an internet celebrity? Preparing Internet celebrities must have their own profound connotations and must have points that make the people who eat melons complain, worship, like and hate.
As a fan expert, Hongqiao No. 1 sister was so amazing that her stylized celebrity stylistic album was shocked. It was originally a story of an ordinary celebrity and a fan in love, but was directed by the No. 1 Hongqiao sister in a bloody drama with reversal, insider and gossip. Yuan Chengjie was embarrassed, admired by the melon-eating crowd, watched by marketing accounts, and recalled by celebrities. An entertainment event was basically taken shape.
Therefore, it is necessary to become a sensible person. For example, those hammer faces who can't even show off their pictures, it is basically difficult to become an internet celebrity. The United States is not an event unless the United States alarms the United Nations.
Step 3: Cause controversy, contribute to emoticons and other entertainment materials
If there is only complaints, it will be a gust of wind, and it will be over after the excitement, and I will not leave any deep impression.
Next is the time to concentrate resources to create hot products. Emoticons are launched one after another, and many entertainment programs show their presence in front of the audience with a tone of teasing, complaining, or admiration. The combat effectiveness of the regular army is not the same as the original small fight. We must set up the image of the No. 1 Sister Hongqiao bringing some weirdness, fun, lack of distance, and not very aggressive.
Therefore, the most important thing after the incident is to establish the image of the Internet celebrity, not seeking high quality, but seeking simplicity and easy to remember and differentiate.
Step 4: Use stars to quickly consolidate your fame
As an internet celebrity with a certain reputation, whether you can take advantage of the momentum with celebrities to make people's ambitions to the next level has become the key.
Next, the announcement of the Hongqiao No. 1 Sister Chasing Star Tong Liya quickly became a hot search, and Zhang Xinyu even posted a Weibo photo with Hongqiao No. 1 Sister. This is all influence. At this time, the number one sister of Hongqiao is no longer an entertainment event with only the melon-eating crowd, but a marketing event with celebrities participating. The amount of exposure is incomparable.
Let’s take a look at the latest video of the Hongqiao No. 1 Sister apologizing for Yuan Chengjie for buying a hamburger. Whether intentionally or not, the Hongqiao No. 1 Sister has become an entertainment symbol that can be discussed with celebrities.
Step 5: Open Weibo to reap popularity
As the most worthy entertainment event in recent times, harvesting popularity on Weibo, the traffic platform, has become a natural thing to do. It will increase fans, live broadcasts, and support small stars. At this time, various means can slowly get started.
Therefore, it is the key to monetizing while the popularity is still fast, and it will not be possible to expire.
Step 6:…
Then there was nothing. Just like the one-time internet celebrity on Kuaishou, it is basically inevitable that such internet celebrities will destroy everyone after the public continues to be enthusiastic.
But there are also successful cases.
For example, after becoming famous by holding sister Xie Yilin, after becoming famous by the funny girl in "Is it a college student?", she became a good variety show star after hard work.
Red has never been a problem, the problem is how to continue to be popular.
Boys, girls, uncles and aunts who want to become internet celebrities, you never think about how to become famous, but why do you continue to become popular for a long time after becoming famous? Is it talent? Is it beautiful? Is it a resource? Is it emotional intelligence? It must be a bit beyond ordinary people.
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