How to go from selling goods online to building a brandⅩ

　　We hold morning and evening parties every day. We don’t go to the party when we are busy, and we try to go to the party when we are not busy. Let’s talk about what are the things we do well today, what are the things we do not do well, what can be summarized into processes, and what can be summarized into cases. After developing this good habit, the appearance of your company will undergo a great change. This is what we bring to customer service on the spiritual level. What about the material level? What does the development of your brand have to do with our customer service? We now teach customer service various operational things and everything, and we will train them. If you are willing to go out and do it yourself. If you are really that powerful, I will invest some shares for you.

　　We must help all capable people. If they can have the mindset of a boss and replace us in this company, it would be great. If he replaces us for a day, we will save a day's worry. If we replace us for a month, there will be a little less wrinkles on our faces. We are all thinking, lacking middle-level and lacking people to share our worries, and we have to do everything, then you don't want him to make money, and you also want him to do everything, so how risky is to start a business! Has anyone from a hundred people come out to start a business? We have handled so many customer service, how many customer service has started their own businesses, and how many artists have started their own businesses, you tell them the entire process of Taobao, and you tell them the first formula of Taobao, sales equals traffic to conversion rate to passenger unit price, and if you explain it clearly to him, he doesn’t want to start a business!

　　If he still wants to start a business, you can tell him the second formula: the return on assets is equal to the turnover rate multiplied by the profit margin. After the lecture, he will say, "Boss, I will learn from you for another two years." I will be very passionate and rewarding." If he really wants to go out, we can just occupy a part of his shares. We treat our employees sincerely, and he will treat us sincerely. People will be the same. If you treat him, he is ungrateful, and he can really put down all the work in his hands and start a business, and he will also pull half of your people away, but he cannot do it. He can't pull him away alone because we are building brands. We hold morning and evening parties every day. Employees see the hard work of our boss. If someone really wants to poach him, he will struggle in his heart. He considers morality and interests. He will make choices, and he will also make choices from the perspective of risk. The boss is so nice to you, how can I leave? He may say, Boss, I will be an undercover agent for you, and I will bring all his people back in two months! So we just need to do it sincerely, don’t be afraid of him running away, we sincerely give without reward, when we don’t want to give back, it’s when we are the strongest, I taught you something, if you feel worthy of me, you leave, it doesn’t matter, if you think your behavioral norms and people around you support you, then you leave, which means that my boss is not good, and I will reflect on myself.

　　If this is not the case, we have met the needs of customer service, and their needs are the same as ours. At the beginning, we wanted to live a better life on Taobao, not as a civil servant, not as a worker, not as a look of others, want to own a store, own a brand, and feel proud in front of relatives and friends. This is how we think, and our customer service thinks the same way, so people share some of it, and we give him some, not as much money as we ask him. Sometimes we have a meal with him, remember not to eat Lanzhou ramen, because I didn’t pay attention and worked overtime very late, so I asked the employees to eat Lanzhou ramen, and remember to eat the same level as the employees. If that happens, do you still have to give him money? If you communicate with him, he will think that the boss has a lot of ideas. The boss said it very well. The boss encouraged me so much. The boss scolded me right. Are he convinced when you slammed the table and said that this was wrong when you were doing it? He felt that his wife was sick yesterday and the air conditioner at home was broken. You don’t know whether it was true, so we ate and drank once and once a while. We said that the customer is God, and whose God is the customer? Are customers our God? Only when we are truly good to our employees can employees truly pass on our spirit to customers. If we cheat employees, employees will cheat customers like you. We think this is great, so how can we do it?

　　We arrange for someone to read the chat records every day. This matter is very important. If the boss has time, he will take half an hour to read it. If he is not available, he will draw a flexible person from the customer service to read the chat records every day to find out the reasons for your transaction and failure. If you build a brand, find out which ones are helpful to your brand and which ones are harmful. For example, if this product costs 500 yuan, the customer will say whether it is 400 yuan or not, the customer will say, "Dear, add some more!" How to do this? What we have to do now is to make customer service go from selling things squatting to selling things standing. Our customer service is selling things squatting, because our goal of assessing his goal is sales and conversion, so he can only hide on the ground and sell. If you ask him to stand up, he will say that the boss will feel pain in his back when he stands up. Truly bring your brand’s spirit and culture, teaching by words and deeds to your customer service, explain the benefits generated by the brand clearly, and share with him, first tell him what the brand’s dream is, and use dreams to inspire him. We do this without evil thoughts and Chinese style, but we are taking great risks, why do we do it? Because we like it.

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