Deposit, is your small treasury balance sufficient?
The annual Double 11 "Shopping" Festival is approaching. Unlike previous years, e-commerce platforms such as Tmall, JD.com, and Kuaishou have successively locked this year's pre-sale time to 8 pm on the 20th, which can be called the "golden time". Consumers do not need to stay up late and go to work with dark circles. At the same time, the threshold for order reduction is further reduced. Consumers only need to shop in the most comfortable state to achieve "shopping freedom".
All this revolves around Alibaba’s hope for this year’s Double 11: This year’s Double 11 focuses more on consumer-oriented, and both change and unchange are based on consumer experience.
Nearly 20 billion pre-sale transaction volume
This year's Tmall Double 11, a total of 14 million products were collectively discounted, of which all the popular products from 1,000 brand flagship stores will be subsidized to 50% off.
The top anchors in the pre-sale live broadcast room of Double Eleven have changed the label of "lowest price" in previous years, but instead use various gifts to reflect the sincerity of the brand and product, replacing the lowest price in the past with cost-effectiveness.
On the afternoon of the 20th, a striking banner of Li Jiaqi's live broadcast room was about to appear, and Weiya had her husband to help with the broadcast. From the afternoon to the early morning, Li Jiaqi and Weiya broadcast live for 12 hours and 14 hours respectively , with a cumulative viewing volume of 250 million and 240 million respectively , with a total of 170 million more than last year.
In addition, as of the first wave of pre-sales on Double Eleven on October 20, Li Jiaqi and Weiya have launched 439 and 499 products respectively . Each product not only corresponds to a very discounted real-life price, but also has a very cost-effective gift sample.
As of pre-sale, the cumulative transaction volume of the live broadcast room reached 10 billion+ and 8 billion+ respectively , with a total amount of approximately equal to 3.5 Changjin Lake box offices, 72 "Squid Game" bonuses, and 180 small goals...
For netizens who participated in the "shareholders" who participated in this 10 billion project, they all said that the numbers were almost the same as their bank card number.
After the live broadcast, Li Jiaqi posted a message sighing, we watch 20 million people every day, and today it is 250 million. All girls, where did you come from?
Taobao collapsed
Last night, Double Eleven, which had just started pre-sales, won the top spot on Weibo's hot search list. We should have been accustomed to it but found that this message was "Taobao collapsed."
"Taobao collapses" and "Double Eleven Pre-sale" have joined hands to become the first and second in the hot searches. Many people frequently switch 5G and WIFI, thinking it was their network problem, but later they found out that the server crashed.
Not only that, some merchants reported that "Qianniu has collapsed", and Qianniu's official blog immediately responded: The relevant issues have been resolved at 20:27. I wish all merchants a big sale in Tmall Double 11.
At 20:43, Taobao’s official blog posted a Weibo post to “complain” netizens: So you who don’t stay up late are so fierce?
It seems that it is difficult for Alibaba to take on the carnival of netizens as strong as "golden time".
Compared with Double 11 in previous years, this year's pre-sale time is not only 4 hours in advance, but consumers who place orders in the first wave can also receive the goods 10 days in advance.
In addition, last year, "40 off for every 300 yuan" has become " 30 off for every 200 yuan " this year. The decline in the discount threshold has made consumers even more eager to place orders and their desire to place orders has increased.
Not only that, the "Share Shopping Cart" function that realizes one-click copying homework will be launched soon with October 27. You can look at the shopping carts in person, so that relatives and friends can "copy homework".
Low-carbon environmental protection and e-commerce work together
At the Double 11 launch meeting, Tmall clearly put forward the Double 11 consumption proposition for the first time: to make green and low-carbon consumption the mainstream.
Starting from November 1, 60,000 Cainiao Stations across the country will launch a green return plan. At the same time, about 10,000 stations will also undertake the mission of recycled packaging materials and shipping parts, so that the express box can better achieve "secondary drifting".
Not only that, Tmall Double 11 will usher in another change. Taobao and Tmall Charity Baby will be fully upgraded . When consumers share specific charity projects on Double 11 and obtain help from friends, Alibaba will donate an additional 1 yuan for each assistance.
At the same time, when the merchant donates a certain number of transactions, an exclusive logo will be added; the top 100 merchant donations rankings will be automatically updated every day. Moreover, this year's Double 11 public welfare baby donations will be focused on three types of projects: providing loving lunches for rural elderly people in distress, providing public welfare insurance for low-income labor, and finding "child companion mothers" for left-behind children.
It is understood that in the past 15 years, a total of 700 million consumers and more than 8 million caring merchants on Taobao have done charity silently. The charity baby has generated 47.3 billion charity funds, and the funds have been used in more than 200 charity projects, with a total of more than 43 million people being helped.
E-commerce heroes prepare for Double 11
In addition to the Taobao system, various e- commerce platforms have successively joined the Double 11 battlefield.
This year, JD.com will work with 400 million+ new products, 700 million+ national trendy products, 90%+ hot-selling products insured prices, and there will be activities such as "11.11 Presale" and "11.11 JD.com Hourly Shopping".
Kuaishou’s Double 11 promotion was also on the 20th, and said it would provide 3 times traffic support, 3 times merchant incentive funds, 6 times consumer shopping benefits, and tens of millions of service providers incentives, and will try a dual-channel sales scenario with added shelves in the live broadcast room.
Pinduoduo still implements activities such as "low-price flash sale", "conscientious price reduction", "10 billion subsidies", and "cross-store order-subsidies".
Douyin Double 11 Good Things Festival kicked off on the 27th, and the event started later than other platforms. It will launch various measures such as platform subsidies, special gameplay, live room qualifying competitions, etc. to help merchants, experts and other partners quickly achieve sales goals.
Our Laogao E-commerce Club will also launch a Double 11 promotion exclusively for e-commerce people ! This event is extremely powerful, with free gifts worth 8,000 yuan. The quota is limited, first come first served~ Join a high-quality circle, communicate with excellent people, and improve your cognition and pattern together! Scan the QR code to learn more about the event ~
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