Is it difficult to create a hot product in 2016? Try these marketing techniques!

Taobao is now cherishing traffic more and more, and wants to accurately allocate every bit of traffic. Nowadays, competition is large and there are many platforms, so each seller receives less and less traffic. Sellers need to find ways to get more traffic, so we need to use new media marketing to provide more traffic to the store. Let’s introduce to you several more popular new media marketing methods that are more useful and popular at the moment!

Let’s describe new media marketing from these aspects:

1. Taoke coupons are violent, blindly following the trend, and the weight is not high

2. The transformation of Taobao live broadcast, experts, and headlines

3. Taoke websites and third-party websites are gradually becoming transparent to complete the unity of Taoke

4. After this wave of Taoke storms, there will be a new model and will appear soon.

Violent coupons

The most popular way to promote discount rolls is now Taoke promotion. Many friends told me that the weight is not very big, which made Taoke promote a lot, and the sales volume increased by several thousand orders. However, after the discount rolls were not promoted, there was basically no weight. After I looked at my friend’s store, he added a sku in his product. It was originally a sold clothes, so he added a toilet paper. After Taoke promotion, it was to send customers toilet paper. It was real delivery, and it was real delivery. However, the product sent has nothing to do with his link. Instead, it is to create sales. When the sales volume increases, the Taobao system will automatically read the product attributes, and the weight is indeed not too high.

If you use discount coupons to promote it, it is recommended not to change the attributes, what products it is, and what products it is sent to customers. The previous method, although the sales volume is very good and the weight is not enough, it will be useless in the end.

Another impact is that most of the promotion methods of discount coupons are promoted by Taobao QQ group. Although some customers have bought products and sent out tissues, they have taken advantage of them, but they have a little bit of paper towel evaluation words in their evaluation.

I have tested it here. If you send a real product, it will be different from that tissue.

There is another disadvantage to this kind of discount coupon activity, which is that the number of people in their group is limited, and some customers buy a product several times.

Repeated purchases in this way can easily cause Taobao to determine the order to be swiped. You can make a store discount model, which requires that this style is cost-effective and affordable. Other products are higher than this product, and fewer products can be used.

Most of the promotion of Taobao discount coupons are product discount coupons, which affect the lowest price. Most of the promotion of Taobao discount coupons is to increase sales and increase weight. It is generally not used as event payments, but generally does not serve as official events. As profit payments and traffic payments, our store has held many activities. Generally, the promotion of activities is a combination payment, and the promotion of individual products is used as Taobao payments, and some in-store activities are carried out.

Crazy Taobao Live

Taobao live broadcast is also very popular now, and Taobao also attaches great importance to it now. A few days ago, live broadcasts appeared on Tmall Juhuasuan’s homepage, well-known internet celebrities, live broadcasts global products. I wonder if you have noticed this. The first time, the one that became popular was Liu Yan’s live broadcast. Several merchants sold a lot of goods that day. We are looking for internet celebrity live broadcasts, and we usually find some well-known internet celebrities, but everyone has no channels for this, so you can go to Alibaba to issue tasks.

Merchant Aliyu cooperation application address https://da.taobao.com/

The merchant directly applies for cooperation with Alibaba Fish

Speaking of Aliyu, Taobao plays an intermediary role. When selling rice dumplings, several merchants did this. There are two types of them. One is looking for IP IP. IP refers to new movie programs that can be cooperated with movie programs. The other is Internet celebrity experts. The price is slightly higher and more reliable. Speaking of this IP, it is to cooperate with the film party, Alibaba coordinate, Big Fish and Begonia, and previous movie programs. Some merchants have cooperated with them, and then on their own product packaging.

You can print movie posters, as promotional, new movies will also be implanted into merchant products when they are broadcast. This is Aliyu.

It is to achieve win-win results. This expert has Internet celebrities and can publish tasks. If you see your task requirements, experts will contact you very much. You can cooperate. There are Internet celebrities on it, and you can cooperate. In addition, if you feel it is difficult to find it, you can also find me. I have a girl who knows an Internet celebrity company. Through her, you can also find Internet celebrities. They belong to Internet celebrity intermediary companies and serve merchants. Yu Xiaoxiao should cooperate with their company. I met Yu Xiaoxiao and she went with her before.

We can also find internet celebrities in Alibaba or privately. There are many live broadcasts now, such as Yingke Huya, etc., and if you want to live broadcast, it is recommended to broadcast live on Taobao.

The live broadcast of Internet celebrities is very effective. We have looked for a live broadcast of small Internet celebrities before. On Yingke, tens of thousands of people watched it, but after that, they only sold a few thousand yuan. The live broadcast was found on Taobao.

For experts, you can also search for Taobao lists and Taobao headlines. Generally, there are Wangwang, and it is recommended that you leave a message to them and write down the characteristics of your product, as well as the commissions, rewards, etc.

If they meet, they will take the initiative to find you. If your product is good, the expert will automatically help you promote it. Our product has never been found, but it is cost-effective. Customers post pictures and have good evaluations. Food experts will take the initiative to promote your product. Looking for experts to cooperate with, and those with well-known experts, who are more interactive and have more fans, can screen it yourself. Now it has also appeared. The QQ group has experts to promote, and the kind that charges, which are displayed for a few days, charges several thousand yuan or hundreds of yuan. These are a bit unreliable and cannot guarantee product sales, and there is uncertainty.

Talk about Weitao

The Weitao expert posted above is also doing it. , merchants can do it themselves. If the number of views is high, the number of collections is large, the number of additional purchases is large, and the likes is large, it will be pushed. Taobao generally defaults. Customers like this product with a large audience, and they will be pushed here.

Weitao is divided into levels, w1 w2 w3, and has different levels. The weights of different levels are different. The levels of our two stores are different. I will post to everyone. Generally, we post to Weitao once a day, which is limited to one day. If you post more, it will be upgraded to 2 and you can post two every day.

These functions can be used less often and can be used. They are very important for old customers. For customers who have browsed things in your store, you can also see your Weitao, which will be pushed by the system. In addition, if you have enough fans, it will reach w4.

You can live broadcast, live broadcast like an internet celebrity, live broadcasting your own products. Weitao has been open on Taobao for about 2 years and has been lukewarm, but Alibaba has never given up. It is estimated that it will become popular in the future. It is recommended that everyone make good use of it.

You can write gossip and various jokes, which can be written. It has a higher activity, more fans, more product views, and high weight. Customers who have traded through Weitao will be weighted. There is a certain reason for Taobao to keep it. I am watching Weitao every day and following those big stores. Basically, there are jokes that are read every day. I write soft articles, which are very interesting, and it is basically like watching news.

Back to Taoke

Next, let’s talk about the development of Taobao discount coupons, gradually becoming transparent, and moving from Taobao individuals to websites.

This is Taoke Assistant. Taoke Assistant helps Taoke find good products, but targeted discount coupons appear on their websites, which are not seen by buyers, and appear on their websites, rebate network, and Taobao fan bars. Their websites are gradually leaking their names, and targeted discount coupons also appearing shopping.

That is, it is powerful for our merchants, and there is no need to worry about downgrading power. After they show it on their website, they have a group of hundreds of millions of customers in their customer base and go shopping on it every day.

After entering the website, these Taobao QQ groups will gradually weaken. Do you have this feeling? Generally, Taobao promotes WeChat groups and QQ groups, and there are many products. People are prone to fatigue. Not to mention shopping, sometimes when they go to work, they often call it Didi, and I block it here, and I have no interest in shopping.

This Taobao coupon will be gradually replaced by large rebate websites. In the future, shopping will be targeted, and customers will also look for products they like in a targeted manner. Like the current rebate, Taobao is cheap, gradually becoming transparent and moving towards unity.

Speaking of Taoke coupons, I have a friend who is in charge of operations. He saw that this is profitable and did it, but the effect is not very good. So, don’t blindly follow the trend. If you use the coupons, we will also go, be Taoke, and go, so it’s easy to fall. In addition, Taoke has new actions. After this wave of Taoke storms, there will be a new model and will appear soon.

Super Savings are weighted, sales volume and weighted. They give customers discounts in the red envelope model. Customers can see the most direct discount. Products are 100 and red envelopes are 50. Then the customer only needs to pay 50 yuan and it is OK. It is very direct discount. However, their new products are not effective and do not have their super rebate. Super Savings usually range from 2 to 5 days. Last time I went on the last two days and sold more than 10,000 yuan. If they were not good, they sold a lot of them in one day.

Now Alibaba’s mother has put a lot of effort into cracking down on malicious commissions. In the past half month, now four months, as long as there is a refund order for rights protection within four months, Taobao customer will not get the commission. If there is a malicious buyer Taobao customer order, there will be a penalty for each time. If more than three penalties are punished, it may be more serious. Alibaba’s mother announced that everyone can read "Anti-Battle Taobao customer, Alibaba’s mother takes a big move".

Now Alibaba’s mother is also cracking down on malicious Taobao agents. It was half a month before, but now it is delayed by 4 months. Taoke promotes your product and there will be a refund within 4 months, and they will not receive a commission from Taoke.