#Laogao E-commerce Newsletter# [June 6 E-commerce Morning Newsletter]

Morning news: Douyin e-commerce special governance abuse of live broadcast room comment management functions; Xiaohongshu announced the small and medium-sized enterprise support plan including four dimensions, including traffic and store opening; Shentong announced the upgraded 618 express service solution; Lazada appointed Dong Zheng as CEO and will continue to firmly invest in localization; Amazon's US station will increase logistics remote delivery fees from June 30...

Lao Gao provides everyone with the latest and most valuable Internet and e-commerce information every day.

E-commerce newsletter

1. TikTok e-commerce special governance abuse of live broadcast room comment management function

On June 5, Douyin e-commerce issued an announcement stating that recently, the platform discovered that some creators abused the management function of the live broadcast room, banned and blocked consumers' reasonable remarks, suspected of infringing on consumers' legitimate rights and interests and disrupting the normal operating order of the platform. In order to protect the legitimate rights and interests of consumers, standardize the platform's order, and maintain the good ecological environment of the platform, the platform will conduct special governance on the abuse of the comments and bans/blocking function of live broadcast room. The official reminds all creators to conduct self-inspection and self-correction and restrain their own behavior. If they are found to have violations, they will take warning and deduct credit points and other penalties in accordance with the "Rules on E-commerce Creator Violations and Credit Score Management Rules" and "Rules on E-commerce Creator Account Management Rules". (E-commerce News)

2. Worth buying: This year's 618 sales have maintained a stable growth trend compared with previous years

On June 4, according to Securities Times e-company, Worth Buy said on the interactive platform that from the current perspective, the company's sales of 618 this year have maintained a steady growth trend compared with previous years. The company must operate in compliance with regulations, and at the same time strive to do a good job in various strategic planning work to strive for better returns to shareholders. According to the first quarter report of 2022 released by Worth Buy in April, in the first quarter of 2022, the company's main business income was 251 million yuan, an increase of 6.55% year-on-year; the net profit attributable to shareholders was -21.7801 million yuan, a decrease of 184.19% year-on-year; the net profit excluding non-network was -26.1455 million yuan, a decrease of 220.9% year-on-year. (E-commerce News)

3. Xiaohongshu announced the support plan for small and medium-sized enterprises, including four dimensions: traffic and store opening

On June 5, Xiaohongshu announced that in order to help small and medium-sized enterprises find new business growth points and respond to the policy call to help small and medium-sized enterprises alleviate their difficulties and solve their problems, Xiaohongshu Inspiration Marketing launched a small and medium-sized enterprise support plan, which will gradually implement urban small and medium-sized enterprise support activities in 2022. Through the four dimensions of support policies of "traffic support", "marketing support", "store support" and "product support", it will help small and medium-sized enterprises discover growth opportunities and achieve common growth of brand and product strength. (Yibang Power)

4. JD.com releases 618 "Green Plan"

June 5th news, today, JD.com released a message that in order to advocate green consumption for the whole people and help environmental protection continue to convey the responsible consumption concepts of low-carbon, environmental protection, organic, and sustainable, this year, JD.com launched the "Green Plan". According to reports, from May 31 to June 20, users will open the JD APP and search for the "Green Plan". They will get a limited amount of 100 yuan to get 10 yuan off for the Dongfu. When purchasing green products, they can also enjoy green discounts and get green exclusive points; users can use green points to redeem various rare badges, digital collections, low-carbon good products and large coupons from 0 yuan. (E-commerce News)

5. Meituan Youxuan will start the "Melon Eating Festival" on June 6

According to reports on June 5, Meituan Youxuan data shows that since the launch of watermelon, consumers' demand for watermelon has gradually increased across the country, and watermelon sales have grown rapidly. From May 23 to May 29, the sales of watermelon increased by nearly 200% compared with the first week of May, among which the overall sales of "Black Beauty" watermelon grew the fastest year-on-year, with a year-on-year growth of more than 50%. Data shows that since May, the sales of "Black Beauty" watermelon has exceeded 6,000 tons, which is deeply loved by consumers. (E-commerce News)

Internet news

6. Shentong announced the upgraded 618 express service solution

According to June 6, Shentong Express recently announced the newly upgraded 618 express service solution. It is reported that Shentong has 84 transshipment centers across the country, a total of 92 operating sites, all of which have been put into peak operations. According to Shentong Express’s capacity plan, the company’s normal throughput capacity will exceed 50 million pieces per day in 2022. In terms of owned vehicles, the number of Shentong Express owned vehicles currently has about 4,000 trunk vehicles, an increase of about 500 compared with 2021. The head of the Operation and Management Department of Shentong Express Fleet said that during the 618 period, the average daily delivery volume of the fleet increased by 50%, and nearly 500 direct delivery routes increased, and the direct delivery volume accounted for about 80% of the total order volume. (E-commerce News)

7. Where to go: train travel during the Dragon Boat Festival holiday will recover to before March

According to reports on June 5, Qunar platform shows that during this year's Dragon Boat Festival holiday, tourists still mainly travel within the province, with tourists within the province accounting for more than 85%, and travel within Guangdong, Zhejiang and Sichuan Province are the most popular. Guangzhou South Station is the site that sends the most passengers during the Dragon Boat Festival holiday. With the arrival of summer, the number of students travel has increased significantly, with the number of train ticket bookings increased by 3 times compared with the previous week; the number of air ticket bookings for Dragon Boat Festival holiday increased by more than 30% compared with the previous weekend; the number of hotel bookings for Beijing's Dragon Boat Festival holiday increased by about 50% compared with the previous weekend. (E-commerce News)

Cross-border information

8. Lazada appoints Dong Zheng as CEO and will continue to strengthen localization investment

According to foreign media reports, Southeast Asian e-commerce platform Lazada recently appointed Dong Zheng as CEO of Lazada Group and also served as CEO of Lazada Indonesia. Data shows that in the past year, Lazada's order volume has grown strongly throughout the year, with a growth rate of 60%, making it one of the fastest growing businesses in the Alibaba system. As of the end of September 2021, Lazada's annual active consumers increased by 80% to 130 million in the past 18 months, and monthly active users increased by more than 70% to 159 million in the past 18 months. In addition, in March this year, Lazada's monthly active sellers also hit a record high, exceeding 1 million. (E-commerce News)

9. Chile's National Chamber of Commerce Report: AliExpress is the most popular cross-border platform in Chile

According to the news on June 2, according to the world's online business, on May 31, the Chilean National Chamber of Commerce released a "Chile 2022 First Quarter E-commerce Report" (hereinafter referred to as the "Report") on local authoritative media. The report shows that AliExpress has become the most used cross-border e-commerce platform for Chileans with a 24% order volume. Amazon ranks second, accounting for 18%, and Shopee accounts for only 3%. (E-commerce News)

10. Amazon US station will increase logistics remote delivery fees from June 30

On June 2, Amazon's US station issued an announcement stating that in order to cope with the rising costs of delivery, transportation, warehousing and buyer service in North America, the company will increase the remote delivery fees of Amazon FLM on June 30, 2022. (Cross-border knowledge)