Laogao E-commerce Daily E-commerce Evening News Briefing on May 12

　　#Laogao E-commerce Newsletter# [May 12 E-commerce Evening News Brief] 1. Yang Weidong responded to the fight between Youku and Tencent employees: the two teams were embarrassing; 2. Malaysian Prime Minister visited Alibaba in the rain to promote eWTP; 3. E-Dao HR veterans sent a mass email to bombard LeTV's official statement that the email system was hacked; 4. Pechoin's 30 million+ reading conversion was less than 0.00008; 5. 25 e-commerce experts from Ruoqiang County, Xinjiang went to the mainland to study.

　　1. Yang Weidong responds to the fight between Youku and Tencent employees: The two teams are embarrassing

　　On May 12, Yang Weidong, president of Alibaba Entertainment Youku Business Group, responded to the fight between Youku and Tencent Video employees, saying that he apologized to Tencent Video employee Ms. Li. Yang Weidong said that the way of competition should return to business, create value for users and the industry, and do not be childish. It’s embarrassing that two big teams solve the problem like this! (Source: TechWeb)

　　Comment: This is like a mature businessman.

　　2. Malaysian Prime Minister visits Alibaba in the rain to promote eWTP

　　On the morning of May 12, it was drizzling in Hangzhou. Malaysian Prime Minister Najib came to Alibaba's Xixi Park and had another conversation with Jack Ma on the promotion of eWTP in Malaysia. When welcoming Najib, Jack Ma said that this is their third meeting. After the first meeting, it took only ten minutes for Prime Minister Najib to make a bold commitment: to use eWTP to help Malaysian small and medium-sized enterprises and young people develop. After meeting for the second time in four months, Prime Minister Najib has made the promise a reality. On March 22, 2017, eWTP's overseas "digital center" was launched in the country. (Source: Tianxia Online Business)

　　Comment: The Malaysia Free Trade Zone is the first digital center of eWTP overseas. I hope this digital center will become a sample of most developing countries.

　　3. E-Dao HR employees sent mass emails to bombard LeTV's official statement that the email system was hacked

　　On May 12, a netizen revealed that Yidao HR sent a mass email to bombard LeTV in the early morning of this morning, but the email was quickly deleted. In response, Tencent Technology asked Yidao for verification, and the other party responded that in the early morning of this day, criminals invaded Yidao's company's email system, impersonated HR email, and maliciously fabricated and spread rumors against our company. Yidao also stated that criminals maliciously fabricated and widely spread rumors, seriously infringing on the company's reputation and suspected of constituting the crime of illegally intruding into computer information systems and damaging business reputation. In response, the company has reported the case to the public security organs as soon as possible. At present, the police are investigating and collecting evidence. (Source: Tencent Technology)

　　Comment: It's really messy.

　　4. Pechoin 30 million+read conversion is less than 0.00008

　　On May 12, a well-known public food products self-media discussion meeting, the advertiser mentioned a data that shocked all the self-media people sitting: Baiqueling's 1.8 million self-media KOLs sold less than 8,000 yuan. But the media also said that the well-known effect of brand advertising is not to be effective immediately and buy immediately, but when users want to buy the first brand and the first brand they want to buy is the brand that users have seen before. It is unscientific to measure advertising value by simple conversion rates. (Source: Internet)

　　Comment: It depends on the purpose, what if it is for the conversion rate? Advertisers want conversion rates, so you talk to me about the brand, I want to brand, and you talk to me about the conversion rates, which is a bit shameless.

　　5. 25 e-commerce experts from Ruoqiang County, Xinjiang went to the mainland to study

　　On May 12, 25 e-commerce entrepreneurs from Ruoqiang County, Xinjiang went to the mainland to study. Han Yupeng, head of the Ruoqiang County E-commerce Office, said that Ruoqiang County has opened a total of 987 online stores, and the three-level e-commerce service system at the county, township and village levels has reached full coverage. A complete rural e-commerce public service system has been established. Through policy support and continuous training and guidance, it has fully utilized the advantages of e-commerce to increase income, and has built a display platform for the county's agricultural and special products to achieve "online sales", which has brought convenience to farmers' lives, increased farmers' income, and increased the popularity of Ruoqiang red dates. However, it has also faced many bottlenecks in the process of development. It is hoped that through this learning, it will broaden the sales channels of Ruoqiang agricultural and special products, and ultimately achieve farmers' income and agricultural efficiency. (Source: Tianshan.com)

　　Comment: Finally, looking back at history, e-commerce poverty alleviation may be one of the most important values ​​of e-commerce.

　　6. Tencent releases WeChat "Mini Program Data Assistant"

　　At noon on May 12, the WeChat public platform released the official mini program "Mini Program Data Assistant" to support relevant development and operation personnel to view operation data more conveniently and timely on the mobile phone. "Mini Program Data Assistant" supports relevant development and operation personnel to view the key operation data of their own mini program, and the data is consistent with the general analysis of the mini program background. The current functional modules include data overview, access analysis, and real-time statistics, and the data is consistent with the general analysis of the mini program background. (Source: Yibang Power Network)

　　Comment: Mini programs are frequently used, so they need to quickly occupy the market.

　　7. Meitu responds to the question of "sell reduction" incident: no right to interfere with the decisions of individual investors

　　On May 12, Meitu responded to Hong Kong media reports that Ultra Colour Limited had reduced its holdings. Meitu had no right to interfere with the behavior of these institutions and individuals in the capital market, and Meitu could not speak out on its behalf. Recently, Hong Kong media reported that according to data from the Stock Exchange, Meitu shareholder Ultra Colour Limited has frequently sold goods since its listing, and cashed out more than 900 million yuan in less than half a year. Cai Rongjia, the son of Cai Wensheng of Meitu, is the actual controller of Ultra Colour Limited. Some market insiders believe that although the major shareholder Cai Wensheng owns a ban on shares, he is not restricted as his son, and there may be a gray area. (Source: Tencent Technology)

　　Comment: This is just a loophole.

　　8. Kantar Consumer Index: Android's market share exceeds 87%, Huawei ranks first

　　On May 12, according to the recent smartphone operating system data from the Kantar Worldpanel ComTech, Apple maintained year-on-year growth in most markets except for the Chinese market. iOS's well-known growth rate came in the UK, accounting for 40.4% of smartphone sales, an increase of 5.6 percentage points. In the Chinese market, iOS's share fell to its lowest level since the second quarter of 2014, accounting for only 12.4% of smartphone sales. Lauren Guenveur, director of consumer insights at Kantar Mobile Communications Consumer Index, said, "Android continues to grow year-on-year, and now accounts for 87.2% of smartphone sales." Judging from the percentage of brands representing Android phone sales, Huawei continues to dominate Chinese cities, reaching 36%, firmly seizing the top position in China's market share. (Source: Tencent Technology)

　　Comment: If you have strong enough, you will definitely get equivalent returns.

　　9. WeChat’s new original mechanism is launched: it cannot eliminate the increase in plagiarism costs for account makers

　　According to May 12, last night, a "small adjustment" released by the WeChat public platform exploded in the self-media circle. This adjustment is: WeChat public account reprints without authorization and cannot display the full text anymore. If readers want to read the full text, they must jump to the picture and text page of the original public account. WeChat claims that this move is to better encourage the sharing of original content and interaction between readers and original creators - interaction is an advantage of WeChat public accounts. Some people say that WeChat has since formed a "forwarding" mechanism similar to Weibo. However, in the view of "Luo Chao Channel", WeChat's move is not comparable to Weibo's forwarding form. A Weibo can be forwarded infinitely and thus formed exponential communication. It is impossible for WeChat public accounts to form such a forwarding chain. The real forwarding is shared by readers in the circle of friends and WeChat groups. The reason for this adjustment is, as WeChat said, to protect the interests of the original creators. (Source: Luo Chao)

　　Comment: If you want to do it, do it without any favors.

　　10. Ofo and two accidents happened again. Primary school student fell down his calf and got stuck into the wheels on a small yellow bike.

　　On May 12, a primary school student fell down on a small yellow bike and fell on a truck wheel. Although ofo clearly states on its App that children under the age of 12 cannot ride shared bicycles, as of now, this regulation is actually difficult to implement in real life. From the video, we can see a small yellow car and a little boy lying on the side of the road, and the crowds of onlookers were crowded around. The little boy shouted, "Don't move, I want a fire truck, a fire truck," and said to the woman standing beside him, "I'm sorry mom, don't tell dad... I won't step on the car again, I won't step on the car again." (Source: TechWeb)

　　Comment: Do something wrong by yourself and take responsibility for it yourself. There is nothing to say.

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