The source of high conversion and high repurchase rate traffic, how can small and medium-sized sellers play this powerful tool?

Gold coin shunting has always been a good marketing method. Sellers will still have a good effect as long as they make reasonable use of it. So today we will share with you the gold coin drainage and quickly create hot-selling models!

1. High-quality traffic resources for gold coins

Many merchants are now using gold coins, why do we use gold coins? Gold coins can bring us some high conversion traffic! So we must make the right use of this part of the resources! The cost of wireless traffic is getting higher and higher, so increasing the repurchase rate is a shortcut for us small and medium-sized sellers to do traffic! So where should we find these resources? There are such buyer resources in gold coins!

2. Analysis of the use and drainage methods of gold mining coins

Gold coins are used in association with discounts, and if paired with another activity, the effect will be better. Now it is becoming more and more wireless. Some PC-side gold coin users will slowly get closer to the wireless side, so the high-quality buyers we want to do on the wireless side are concentrated in the wireless side’s gold coin user group. The more gold coin buyers are the high-quality buyers among our gold coin buyers, and gold coin is now weighted when searching on the wireless side!

1. How to drain gold coins

1) "Gold Coins" in Title Traffic

We all know that traffic is the most important, and the most important task in the early stage is to continuously attract traffic! How to use gold coins to attract traffic on the PC side? There are some keywords about "gold coin" on the PC side, which are very important, such as "gold coin full deduction! Full deduction for gold coin + product words, gold coin cash" (only deduction is extracted on the PC side, the 3 words "gold coin" can be omitted, and more high-quality words can be placed), and if you search for the word "gold coin" on the wireless side, the search page will only display 12 words, and the relevant content of gold coin only displays 3 words "gold coin". Therefore, adding these words to the title of gold coin deduction will give our products a relatively high display!

2) Gold coin rush activity platform attracts traffic

If we are not trying to earn gold coins but just to improve our performance and ranking, it is generally recommended that friends set the wireless search weight to 1%~10%, because gold coins are only one of them in the wireless search weight, and the proportion is not particularly large, but it is also a proportion. So if we only want to weight, it is enough to set it, and there is no need to be particularly high. If we hope the gold coin platform will attract traffic to us, then it is recommended to set the gold coin offset to ≤50%. (The cash reduction range of gold coins is between 100 and 10,000, and the deduction can be determined based on our actual situation)

3. How to play gold coins on wireless

1. How to play gold coins for item details

How to set up our details page and a way to improve conversion!

We use psychological suggestion methods in sales tags to imply some information, increase the sense of urgency, create an atmosphere of instant purchase, and improve conversion. There is also a method that "assumes transactions induce transactions". What is assumed transactions? It means that if you don’t buy it within a limited time period, others will buy it. When you have to make a choice in a short period of time, you will really make a decision instead of hesitating. This is how to achieve rapid transactions in a short period of time!

2. Wireless search and drainage method

When searching for "gold coin" on the wireless side, the system will give priority to some gold coin activities on the wireless side, and will give priority to matching a single item that adds gold coin activities. If our single products participate in such an event, when the buyer searches, the system will automatically match these words. Relatively speaking, it is recommended to our similar products or products of the same type, which is very beneficial for us to improve our search.

The wireless "gold coin" is a filtering condition and a weighted item, so we will find that in the wireless filtering condition, you can see that the gold coin cash is placed in discounts and services, so buyers can choose gold coin cash and the system will automatically match the corresponding one.

For high-traffic treasures on wireless side, gold coins can be set to a redemption ratio of 40% to 49%. (The wireless terminal has a 50% discount platform. If it reaches 50%, you can directly participate in this platform)

3. Wireless powder absorption method

On the wireless side, now is the era when fans are king. We can send gold coins through shopping, collect and give gold coins, sign in to shop and share and send gold coins~~

4. Wireless gold coin platform method

1) 50% off redemption (When there are fewer similar products in the time period, the same or similar products that have been redeemed recently)

2) Premium redemption (the principle of differentiated gold coins. If a wireless buyer wants to buy our products in a discounted manner, he will participate in any 24-hour period. As long as the event begins, any time will be the peak period of redemption)

Nowadays, Taobao’s traffic is hard-won, so sellers should make reasonable use of the resources around them and not miss any traffic that may be missed!

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