#Laogao E-commerce Newsletter# [E-commerce Evening News on July 6] 1. There are three more black technologies on Taobao; 2. Honor of Kings plans to ban login after 9 pm; 3. Ofo has raised funds again, and Alibaba has entered the market; 4. The world-renowned luxury goods group accelerates its layout in Tmall LVMH’s "male beauty economy"; 5. The Putian government responds to the "drunk driving style anti-counterfeiting" and set off a storm of anti-counterfeiting for three months.
1. There are three more black technologies in Taobao
According to July 6, Taobao recently launched three new features. They are: the function of taking photos and measuring shoe sizes on mobile phones, the new "User Say" module on the details page, and the beauty comparison tool. -Mobile phone photo shooting and shoe size testing function: It is a tool on the product details page. After logging in for the first time, according to the operation prompts, consumers need to place their ID card in the back side facing up on a flat ground, and then barefoot is parallel to their ID card. The mobile phone camera will capture the information of both. Finally, they rely on image computing technology to accurately calculate the foot length and width to determine the appropriate shoe size. -A new "User Say" module was added on the details page: merchants can organize high-quality evaluations, product reviews, expert content, etc. on their own to improve conversion rate; - Beauty comparison picture tool is online: Three static pictures automatically synthesize dynamic pictures to present the comparison effect before and after beauty tops. (Source: Tianxia Online Business)
Comment: Merchants pay attention to using more abundant technical means.
2. Honor of Kings plans to be banned from login after 9 pm
On July 6, on the first day of the launch of the "Health System" of "Honor of Kings", there were as many accounts protected by the health system during peak periods. However, at the same time, the newly added binding accounts reached ↓↓ In response, the person in charge of "Honor of Kings" said that the health system is still in the trial operation stage and new functions may be launched, such as "Log in function prohibited after 9 pm." (Source: Sina Finance)
Comment: Tencent is quickly regaining its reputation.
3. Ofo has raised funds again, Alibaba has entered the market
On July 6, the shared bicycle platform ofo Xiaohuangche exclusively revealed to iHeima that it has completed a US$700 million Series E financing. Alibaba, Hony Investment and CITIC Industrial Fund jointly led the investment, followed by Didi Chuxing and DST. By the end of 2017, ofo small yellow car plans to deploy 20 million vehicles, serving 200 cities around the world and entering 20 countries and regions. (Source: i-dark horse)
Comment: Capital is king.
4. The world-renowned luxury goods group accelerates its layout of Tmall LVMH’s Bei Lingfei strives for the “male face economy”
On July 6, LVMH's fashion and beauty brand Bei Lingfei announced that it will exclusively enter Tmall. All of this indicates that Tmall has become the exclusive channel and main base for Bei Lingfei's brand operation in addition to its official website. It is reported that this is also the fifth beauty brand under LVMH to settle in Tmall. In addition to beauty and makeup, Tmall has also welcomed brands such as Rimowa and TAG Heuer to settle in. All facts show that LVMH, the big brother in the luxury goods industry, is accelerating his efforts in Tmall. (Source: Technology News)
Comment: Consumption upgrades, Tmall focuses on luxury accessories.
5. Putian government responds to the "drinking and driving style combating counterfeiting" and set off a storm of anti-counterfeiting for three months
July 6th news, recently, a whirlwind of anti-counterfeiting was launched in Putian, Fujian. The Putian Municipal Government organized public security, industry and commerce, quality supervision, postal management and other departments to carry out a three-month special campaign to crack down on "counterfeiting shoes" and "fake overseas shopping", and use "drinking and driving anti-counterfeiting" to control the local counterfeit sports shoe industry. Putian City, which has more than 4,000 shoe companies and an annual output of over 820 million pairs, has also spawned a large number of fake shoe factories that "suck blood" for life while forming a complete sports shoe industry chain. These black shoe factories with only a dozen people have produced fake sports shoes such as Nike and Adidas for many years, causing huge harm to consumers. In April 2016, the Alibaba Platform Governance Department and the Putian Municipal Public Security Bureau signed a strategic cooperation agreement to jointly carry out anti-counterfeiting work. Up to now, it has assisted it in destroying more than 20 offline counterfeit manufacturing and sales dens and knocked out fake goods worth more than 250 million yuan. (Source: Tianxia Online Business)
Comment: Only by cutting off the chain of interests can you eliminate counterfeit goods.
6. Jia Yueting issued a statement: I will take full responsibility for LeTV's challenges today
On July 6, Jia Yueting said in a statement: "I will assume all the responsibility for LeTV's huge challenges to this day and will do my best to LeTV's employees, users, customers and investors." "No matter how big the run is, it will not crush our dream of changing the automobile industry." Jia Yueting said that he would pay back all the financial institutions, suppliers and any debts. ” (Source: Sina Technology)
Comment: The ability to resist crises is also the key to whether a company can go to the long term.
7. Masayoshi Son invested $20 billion? SoftBank LeTV Denied: Fake News
On July 6th, a self-media broke the news today that Masayoshi Son announced that SoftBank Group invested US$20 billion to fully invest in Jia Yueting LeTV. It was confirmed that the news was fake news, and people related to SoftBank and LeTV denied it, but the news has triggered a large number of forwardings in the circle of friends. In response, SoftBank China Public Relations Director Wang Yuanyuan said on WeChat Moments that all the media and industry colleagues are very grateful to everyone for their active attention to the latest unconfirmed news about Mr. Son Masayoshi Japan's SoftBank investment in LeTV. So, what does SoftBank China think? Well, we also saw it from our circle of friends. Please keep an eye on SoftBank China's business as always, be grateful and be kind. LeTV related personnel also confirmed that the news was false and they are speeding up to complain about the false news. (Source: Phoenix Finance)
Comment: Who spread the rumors?
8. JD.com’s business revenue in the first half of the year exceeded 7.5 times the same period last year
July 6th news, today, JD.com, a fresh food supermarket O2O platform, released its relevant business data for the first half of the year. Data shows that JD.com’s business revenue in the first half of the year exceeded 7.5 times that of the same period last year, with an average monthly monthly increase of sales (GMV) exceeding 30%, and an average monthly monthly increase of order volume reached 20%. According to statistics, in the first half of the year, more than 30,000 physical stores, including Auchan and Zhengda Youxian, have newly entered the JD Home Platform. Dada-JDD CEO Kuai Jiaqi revealed that merchants who settle in JDDDD can generally achieve an overall sales growth of 10%-30%. (Source: Yibang Power Network)
Comment: O2O is finally a fight between giants.
9. Invite friends to have tea on WeChat? Heytea social gift card is online
On July 6, Heytea HEYTEA launched a social gift card "Heytea Heart". The "Hey Tea Heart" launched by Hey Tea this time has opened up online and offline consumption scenarios. Consumers can enter the "Gift Card" section through the official account, select the card and gift they like, and then purchase and give away. It should be noted that gift cards can only be given away and cannot be used for consumption. They will only be returned to the sender in the form of a card unless they are not received for 24 hours. (Source: Yibang Power Network)
Comment: The coupon was placed on WeChat.
10. The preparation and establishment of the Internet credit reporting agency "Xinlian" has entered the substantive stage
According to July 6, recently, representatives of some Internet companies and partner companies participating in the establishment of "Xinlian" attended the symposium at the central bank. The Economic Reference News reporter exclusively learned that the establishment of the "Xinlian" organization has entered the substantive stage and the construction of the platform structure has begun to operate. However, the architecture of "Xinlian" must be strictly abide by the central bank's supervision and operate under the framework of compliance and legality. (Source: Economic Reference News)
Comment: With such a system, many things are easy to go.
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