The 13th Double 11th, the first 1-hour record broadcast!

      13 years! Before we knew it, Double 11 has come to its 13th year. At this time of year, consumers are ready to clear their shopping carts, while e-commerce people started preparing two months ago for this day!

      So, what is the Double 11 this year? I believe many people are full of expectations, so let’s take a look at the data one hour before Double Eleven!

Tmall Double 11 data

      On Tmall Double 11 this year, a number of small and medium-sized brands achieved leapfrog growth. As of 0:45 on November 11, 411 small and medium-sized brands with transaction volume exceeding one million last year, with sales exceeding tens of millions this year; there are 40 brands with transaction volume of tens of millions last year, with transaction volume exceeding 100 million yuan this year.

      In addition, from November 1 to 0:45 on the 11th, 382 brands have sold more than 100 million yuan on Tmall Double 11. Among them are not only a large number of popular domestic brands such as Huawei and Hongxing Erke, but also international brands such as Apple and L'Oreal. Time-honored brands such as Pechoin and Huili, as well as new brands such as Jiaonai and Tianke, have also ranked among the top 100 million in transaction volume.

Review of transaction data for Double 11 in twelve years.

In the first 5 minutes, the brand side made three dark horses.

      Let’s first take a look at the battle situation in the Taobao live broadcast room? At 0:00 on November 11, Double Eleven entered the sprint stage. On that day, Weiya's live broadcast room exceeded 90 million and Li Jiaqi's live broadcast room exceeded 70 million, less than half of the 200 million viewings on October 20.

Starting from Double 11, data from the live broadcast room of each brand.

JD Double 11 data

      JD.com's Double 11 record this year is also quite gratifying. At 8 pm on November 10, JD.com released the results of the battle report, with the transaction volume of home appliances exceeding 2 billion in 5 minutes; for mobile phones such as Xiaomi and Huawei Honor, the transaction volume increased by 400% year-on-year; for the opening 10 minutes, the transaction volume of pet staple food and bone meat series products increased by 2264% year-on-year; the transaction volume of pet smart products increased by 268% year-on-year; the transaction volume of pet deworming products increased by 589% year-on-year; the transaction volume of laundry and shoe washing and shoe orders increased by 478% year-on-year, and the volume of glass cleaning orders increased by 280% month-on-month.

      JD.com revealed that the transaction volume of pet food brand Aikena JD.com exceeded the full day of November 11, 2020, and JD.com's travel business tied the full day of last year's 10 minutes in the opening . It is said that in order to cope with the early order peak, JD.com continued to operate in 1,200 warehouses across the country during November 11 this year.

      The curtain of Double 11 in 2021 has been opened, and the old transaction records have been broken again! Every year is a new starting point. Only by climbing to the top can e-commerce people surpass themselves in the past. Let us look forward to the final transaction volume of 24 hours together!