Taobao operations do these four things well to enable the store to counterattack! _Promotional Network

       If a store wants to continue to survive, it must be inseparable from Taobao operations. This is a topic that is revisited on the old topic. But what is Taobao store operation? In fact, what is the final result is the details. The so-called details determine success or failure. Today, let’s talk about what needs to be paid attention to in the details of Taobao’s operation.

       1. Taobao operations require accurate positioning of store labels and product labels

       An accurate store label and product label can bring the most accurate traffic to the store, making it much easier to operate Taobao. The accuracy of store labels and product labels is to segment the market, such as what products the store sells, what groups of people the product targets, what level of consumer groups the customer group belongs to, what characteristics the population has, etc.

       2. Taobao operations keep the store active through continuous renewal

       If an old customer continues to pay attention to your store but finds that there is no new product, the result will be the loss of old customers. The steady and continuous new store launch is to inject fresh products into the store, the platform and consumers. Of course, continuous new launches also require making plans, and we cannot say that new launches are constantly being launched. After launching a new product, you need to pay attention to the sales, click-through rates, collections, etc. of the new product, and you also need to make continuous optimization. If the data feedback of the new product is not good, you need to optimize it and re-install the new product.

       3. Taobao operation also needs to control costs

       The cost is not only from its own cost, but also from logistics costs, packaging materials costs, promotion costs, labor costs, site costs, water and electricity costs, etc. We are all about making money when doing Taobao. If the cost is too high, it means that the pricing will be very high, so whether sales will become more difficult. Therefore, cost control is very necessary, but it cannot be said that quality and service are ignored in order to save costs, which is not feasible.

       4. Taobao operation promotional activities should be innovative

       There are so many unchanging things that customers see, so future innovation is the foundation. Moreover, as Taobao operations become more and more standardized and the platform gradually matures, the future success of the store will definitely be to be perfect in terms of products, supply channels, and marketing capabilities before it can continue.

       Recommended reading: Beware of these 10 big pitfalls in e-commerce operations

       The above is the knowledge summarized by the editor of Xuanming. If you have more e-commerce personnel, hurry up and join the Laogao e-commerce circle and give your store a flying wing!