Morning information:
1. Qianxun Holdings plans to launch the live broadcast room of Douyin Live;
2. Kuaishou launched a three-month special action to "clear and uncensor the order of network communication in key traffic links";
3. TikTok can make up to 50 yuan for a single order for a million-dollar catering product subsidy;
4. Shopify launches the "deep link" function;
5. The 360 version of GPT360 intelligent brain is launched...
Lao Gao provides everyone with the latest and most valuable Internet and e-commerce information every day.
E-commerce newsletter
1. The cumulative sales of the "832 platform" exceeded 35 billion yuan
According to April 10, as of March 31, 2023, the cumulative sales of online sales platforms for agricultural and sideline products in poverty-stricken areas exceeded 35 billion yuan, with over 20,000 suppliers, more than 300,000 agricultural and sideline products on sale, and more than 600,000 purchasing units, helping nearly 3 million farmers in 832 poverty-stricken counties consolidate their poverty alleviation results. The "832 Platform" is an online sales platform for agricultural and sideline products in poverty-stricken areas built and operated by China Supply and Marketing E-Commerce Co., Ltd. under the guidance of the Ministry of Finance, the Ministry of Agriculture and Rural Affairs, the National Rural Revitalization Bureau, and the China National Supply and Marketing Cooperative. (Shanxi News Network)
2. Xinxuan’s anchor Maomei’s live broadcast of Hainan specialties sales exceeds 37 million
It is understood that this event is the first live streaming and sales activity of Xinxuan Group since its establishment in Sanya. It mainly uses the live streaming and sales form of "online live streaming sales + local brand promotion" to achieve economic benefits of promoting and improving local product sales and social benefits of promoting local products and caring for people's livelihood. (Sutu.com)
3. TikTok issues the second wave of million-dollar catering product subsidy for a single order of up to 50 yuan
On April 8, Douyin Life Service announced that the second wave of subsidies for millions of catering products will be distributed. From now until April 30, small and medium-sized catering merchants who are targeted invitations will be able to receive official full discount coupons, and a single order can be supplemented up to 50 yuan. Increase the number of group products on sale or put the corresponding packages on the shelves, and keep the products online continuously. After the incentive requirements meet the standards, the subsidy will take effect after 48 hours. For merchants that meet the traffic incentive standards in the first phase, local coupons of 100 yuan and 300 yuan are being distributed one after another. The first batch has been issued on March 27, with a validity period of 15 days. Merchants who meet the standards must use it in a timely manner. (TikTok Life Service Business Observation)
4. Kuaishou launches a three-month special action to "Qinglang·Standard the Order of Network Communications in Key Traffic Links"
According to April 8, Kuaishou recently issued an announcement on launching a special action to "clearly regulate the order of online communication in key traffic links". The announcement stated that in order to further standardize the order of network communication and create a cleaner and more upright network environment, Kuaishou will carry out a three-month special campaign of "Clean and clean, standardize the order of network communication in key traffic links" from now on, and carry out special governance for key links and prominent issues. (Kuaishou Blackboard Newspaper)
5. Qianxun Holdings plans to launch the live broadcast room of Douyin Live
According to an exclusive report on April 7, according to Beijing Business Daily, a live broadcast room called "Dolphin Surprise Club" recently started broadcasting on the Douyin platform with an average view of more than 900,000 people, and the number of fans currently reaches 785,000. According to reports, the new Douyin account of "Dolphin Surprise Club" has a close relationship with anchor Qier. According to Douchacha data, the average view of the "Dolphin Surprise Society" is 957,000, with an average sales of 5 million to 7.5 million yuan; Qier, who has 4.638 million fans, has an average view of the live broadcast room of about 4 times that of the former, reaching 3.833 million, and an average sales of 10 million to 25 million yuan. (Beijing Business Daily)
Internet news
6. 360 version of GPT360 intelligent brain is launched
According to April 10, 360 official recently announced that on April 16, the artificial intelligence product matrix "360 Intelligent Brain" developed based on the 360GPT big model will be the first to launch search scenarios, and internal testing will be opened to corporate users. It is understood that after enterprise users apply on the PC 360 search homepage and obtain the test qualification, they can use it through the enterprise security cloud experience. In the future, 360 Intelligent Brain will be deeply integrated with browsers, digital assistants, soda offices, smart marketing and other scenarios to comprehensively improve user productivity and creativity. (Blue Whale TMT)
7. Huakai Yibai: Performance in the first quarter of 2023 is expected to increase by 117%-169%
According to April 10, Huakai Yibai recently disclosed its first quarter 2023 performance forecast. The company expects its net profit attributable to shareholders of listed companies in the first quarter of 2023 to RMB 75.5 million to RMB 93.5 million, an increase of 117.45% to RMB 169.29% over the same period last year. The main reason for the performance changes is that the holding subsidiary Yibai Network's general product business has achieved rapid year-on-year growth, and the boutique and Yimai ecological platform businesses have also entered a period of accelerated development. At the same time, compared with the same period last year, the company's overseas warehouse clearance pressure decreased, the first freight rate decreased, the exchange rate improved, and internal in-depth and refined management reduced costs and increased efficiency, which enabled the company's revenue and profit to achieve a significant increase. (Huakai Yibai)
8. ZARA's parent company sells all its businesses and assets in Russia
According to reports on April 9, it is reported that the parent company of Spanish fast fashion brand Sara has obtained approval from the Russian government and will officially withdraw from the Russian market. At present, ZARA's parent company has sold all its businesses and assets in Russia. Not long ago, Zara's parent company Inditex released its full-year financial report for 2022 as of the end of January. The financial report showed that Inditex's global sales reached 32.57 billion euros in the fiscal year ended January, of which 9.51 billion euros in the fourth quarter were sold. (CCTV.com)
Cross-border newsletter
9. TikTok becomes the love of American teenagers
According to the "Spring 2023 Youth Assessment" survey by US investment bank Piper Sandler, TikTok remains a favorite social media platform for teenagers. Currently, TikTok has a 37% approval rating among teenagers, ranking first. Snapchat (27%) and Instagram (23%) were followed. TikTok has been the most popular social media app since replacing Snapchat in spring 2022. (ENECNEWS)
10. Shopify launches the "deep link" function
On April 7, Shopify announced the launch of the new feature "in-depth link", further deepening its "customer targeting", and focusing on countries/regions that do not have exclusive URLs as the focus to provide precise targeting services. It is understood that after this function is launched, merchants can manually add parameters at the end of the URL to generate country-specific links for marketing activities, social sharing, or link sharing for specific countries or regions. It should be noted that the added parameters must comply with the two-digit country code defined in the ISO 3166 standard before they can direct customers to the correct country. (Shopify e-commerce independent website subscription account)
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